Break Through the Noise

The Nine Rules to Capture Global Attention

By: Tim Staples, Josh Young

Narrated by: Luis Moreno

The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.

Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.

Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million-dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.

©2019 Tim Staples and Josh Young (P)2019 Recorded Books

WOW!!

If you are trying to start in the social media world, this book will guide you through some of the best steps and ideas to take.

NOT A GOOD BOOK TO BE

THE BOOK IS NOT WHAT I THOUGHT IT WOULD BE. THE BOOK TELL STORIES IN AWAY THAT I DONT THINK MOST PEOPLE WILL GRAB TO EXECUTE. THE TITLE IS MISLEADING ON THIS BOOK.

Crush the headline... duh!

I found this book to be quite shallow and pedantic. I basically listened for 7 hours of an infomercial on how great shareability is. Although, the book had some good advice on being shareable but lacked the depth to help small businesses to be shareable.