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Publisher's Summary

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

©2017 Donald Miller (P)2017 Thomas Nelson Publishers

What members say

Average Customer Ratings

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  • Overall
    2 out of 5 stars
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    3 out of 5 stars
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    2 out of 5 stars

Half information, half advertisement.

I was disappointed in this book. I wanted to learn how to market my small business as a story targeted at my customers. I did get some valuable information about marketing, but I also had to learn to the same sales pitch for the author's company again and again. If you are going to listen to this book, you'd better get used to hearing "Go to storybrand.com and setup up an account". Ugh...

This book had potential, but it was mostly squandered due to forced advertising. I'd only recommend listening to this book after you've exhausted the other business books you want to listen to.

133 of 137 people found this review helpful

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    2 out of 5 stars
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    1 out of 5 stars

Have you heard of the SB7 Framework?

If not, you will. This book is one long, drawn out pitch after another ...over and over and over- even his ‘case study’ references are a thinly veiled side pitch for his courses, website, and other assorted nonsense. A total waste of $18

106 of 109 people found this review helpful

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    3 out of 5 stars
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    4 out of 5 stars
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    3 out of 5 stars

Starts to Feel Like One Big Ad for Authors Product

They push their product way too hard on this. Started to get really annoying by the end

66 of 68 people found this review helpful

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    3 out of 5 stars
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    3 out of 5 stars

It is OK.

Would you try another book from Donald Miller and/or Donald Miller?

I don't think I would.

Would you be willing to try another book from Donald Miller? Why or why not?

As someone who says he has written multiple books and now has written one on telling stories, you'd think that he could write one that could hold your attention and keep you interested. Not so much in this case.

What did you like about the performance? What did you dislike?

While the reader did an OK job, he lacked the enthusiasm that you often get from books read by the author. Sometimes, it is better to have someone else read the book.

Was Building a StoryBrand worth the listening time?

No, I don't think it was worth the time. The first four chapters of the book consisted of the author providing some high-level information as a thinly veiled attempt to promote his website. From a guy that is writing a book on how to market your brand, I expected to get some value that would hold me in the book. This didn't have it.

56 of 59 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars

Literally changed my life overnight.

I've been running a business for the last 10 months and I've had less-than-stellar results. My entire business had been built on referrals up until this point. I had not been able to capture leads using actual marketing techniques, and I'm a marketer for god sakes! I just didn't seem to be connecting with my audience with my marketing. A friend told me about this book in very brief description, and something drove me to go out and get it. So I did that very night and I had torn through it by the next morning. I was finished with it by lunch time and I went home to write an email to a group I've been emailing for months now to no avail. I sent the email by 3 p.m. and by the time I woke up at 8 a.m. the next morning I had three people on my schedule. That evening I spoke to a client and negotiated a five-figure deal which I officially closed 2 Days Later. I was at the point of being completely penniless and this book changed everything. If you're a marketer this is an absolute must read. If you're a business owner and need to Market your business this is an absolute must-read.

103 of 114 people found this review helpful

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    5 out of 5 stars

Every entrepreneur should read or listen to this book.

This book is so rich on content I need to give it another listen. The basics of the book are clarifying your message and making your customer the hero of the story. Miller goes into detail and lays out the framework and gives plenty of real life examples. This is an invaluable business/marketing/branding book.

28 of 31 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars

If you create things--products, books, sermons, podcasts--this book will help you do it better.

After this book, I am rethinking my messaging on all my projects--both personal and business. Seriously. It's that good.

31 of 35 people found this review helpful

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    1 out of 5 stars
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    1 out of 5 stars

boring and trite

if i wanted to hear baseless platitudes I would have gone to youtube. I found this book disappointing at best, I couldn't even finish it.

5 of 5 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars

Clear Message About Clear Messaging

Brilliant work. Succinct, straightforward writing, and most of all effective in achieving results. With his proven track record of success, Don gives candid insight that is sure to help any person who communicates messages (which is all of us). Highly recommend.

10 of 11 people found this review helpful

  • Overall
    3 out of 5 stars
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    4 out of 5 stars
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    3 out of 5 stars

Informative, but irratating at times

There was a lot of good information in this book as far as a marketing perspective but I also felt that I was being sold other additional services on top of the price of the audiobook.

At one point in the story, he talks politics which nearly completely took me out of wanting to listen.

It's also extremely short and I finished it in a days time. I do think it was an easy and engaging listen though -- Take the marketing tools they suggest, but ignore everything else.

4 of 4 people found this review helpful

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  • Amazon Customer
  • 02-13-18

A very long sales letter to an expensive course

What would have made Building a StoryBrand better?

Before you buy the book go to the site and try and put together a 'brandscript' - this is the best offering you are going to get and this is intentionally used as a tease to sell you a course.

What was most disappointing about Donald Miller’s story?

It's not a story - is a very long sales letter.

What didn’t you like about Donald Miller’s performance?

I was so looking forward to this book - I had planned the weekend to read the book it's 8hrs and then to have a finalised written 'script' - I personally found the information wanting. In order to implement the content you need to go on the course. The reviews were excellent, I am now actually thinking there ought to be a plausible rating system from 'experts' as there are for films.

What reaction did this book spark in you? Anger, sadness, disappointment?

Very angry - I can't believe that I fell for this. I could not log in to the site. It would not except any number that were not US ones so you could not complete the form. No response from my emails etc etc from someone talking about brands!!

10 of 10 people found this review helpful

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  • Howard Golding
  • 12-28-17

A novel approach, but....

It is hard to overlook the authors relentless attempts to sell his system throughout the book.

I don’t recommend logging into the website for the Story Brand template; unless of course you are happy to extend the invitation to Donald Miller to continue his quest to make you a Story Brand client via your inbox.

If you are patient enough, you can get some good communication tips; personally, I abhor the practice of automating mail-bombing, however well the messages are constructed.

7 of 8 people found this review helpful

  • Overall
    5 out of 5 stars
  • Marcin
  • 03-15-18

Brilliant

Finally a book with actionable steps that a business owner can take right away. Brilliant

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    5 out of 5 stars
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  • Angie Wilkes
  • 03-04-18

instant success

This is a great book and I tried it out straight away and am seeing a huge difference in my results already

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
  • MR
  • 02-17-18

One of the best marketing books you can read

I have read most decent marketing books, and have even written chapters and articles myself as well as having done many talks and building a multi-million company. This is genuinely one of the best most practical books you can get. I have already bought multiple copies for my team.

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  • Tony
  • 01-30-18

Pure Genius

Donald Miller is a wizard of the human mind! Every digital marketer should read this book. Spellbinding stuff!

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    5 out of 5 stars
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  • Ducarta
  • 12-29-17

So good you may want to keep it to yourself!

I loved listening to Donald.
I have struggled with online marketing and Don made sure that I can identify my faults and my strengths using his SB 7 system. Now I can finally make progress without feeling like I'm gambling money away.

The book is easy get through, the chapters are somewhat sequential but a seasoned marketer could get away with dipping into random chapters if they wish.

The chapter lengths are under 20 mins and if you wanted to really let it sink in you could easily stick to a chapter a day and be a master in a month.

The key message is clarity and once you go through the book you will not only have the tools to communicate a clear business message, but also the knowledge to apply that to create sales.

I highly recommend.

  • Overall
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  • Anonymous User
  • 12-08-17

The book that make sense.

The best marketing book I've read this year. if you are in a business, this book is a must read!

  • Overall
    5 out of 5 stars
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  • Trini Papi
  • 11-04-17

Don Miller is a marketing genius

I cannot speak highly enough about this book. must have for all marketers and sales professionals

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  • Kirsty Bonner
  • 06-18-18

Great clear explanation

Many businesses don't understand how to make sure their message will be heard. Really loved the detail and info to help clearly guide other businesses what the customer really wants to know and what they don't.

2 of 2 people found this review helpful

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  • Jessica
  • 12-05-17

If you’re serious about business...

Where does Building a StoryBrand rank among all the audiobooks you’ve listened to so far?

This is the most valuable book I have read, re read and listened to. Follow this with the podcasts, the great material and tutorials on the story brand website and you have yourself serious artillery in driving your business forward.

What other book might you compare Building a StoryBrand to, and why?

None. If you’ve read copy that sells, the curse of knowledge and similar titles than this is the icing on the cake that brings it all home.

Have you listened to any of Donald Miller’s other performances? How does this one compare?

None but I listen to his podcast weekly.

Was there a moment in the book that particularly moved you?

The brandscript. What a way to transition your brand into something your audience can relate to, engage with and want to do business with.

Any additional comments?

OUTSTANDING.

2 of 2 people found this review helpful

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    5 out of 5 stars
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  • Michael
  • 07-15-18

One of those life changing books

This book has taken me from not understanding branding at all to looking at the story in all brands around me and understanding what they are doing and how it is affective. I now feel confident in branding my own company and as well as that I can see ,branding solutions for the companies I see around me everyday! Great book. excellently read and explained. Highly reccomend

  • Overall
    5 out of 5 stars
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  • Peter George
  • 06-08-18

A must have for any business large or small

Without a doubt one of the most thought-provoking business books I have listened to in a long time, it clearly helps you establish a simple story for your customers to understand.

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    5 out of 5 stars
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  • Anonymous User
  • 06-06-18

great book

outstanding book, if you don't take a bunch of ideas from this book you will at the very least know how to build a great website that gets to the point.

  • Overall
    4 out of 5 stars
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    4 out of 5 stars
  • farzane
  • 05-31-18

it was a good book but...

i learnt a lot from this book. however, the writer was advertising his businesses in the book directly and indirectly which i think its not appropriate for a book. specially when we are paying for it. its not free.
the purpose of a book is transfering knowledge and having the credit for it. the author used this book like an email marketing. which i think its not fair to the listner or reader

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    5 out of 5 stars
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  • Anonymous User
  • 05-15-18

My new brand storytelling guru!

So happy to have discovered this book! Lots of great ideas and (finally!) an easy-to-implment, universal framework to build great, story-driven brands that will actually resonate. Can’t wait to try these new ideas with my agency clients!

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    5 out of 5 stars
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  • Anonymous User
  • 05-12-18

An essential for anyone

This book is so good! I’ve been in the advertising industry for 12 years and still found this book extremely insightful and interesting. I’ve recommended it to everyone I know in business or starting a business.

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    5 out of 5 stars
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  • Amazon Customer
  • 04-23-18

So worth devouring twice!!

Full of easy to listen to, consistently valuable information for my new small business! Yay!

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    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Alexandra
  • 01-13-18

Fantastic book!

It’s always great to listen to a book recorded by the author himself. That one is particularly great and extremely clear to listen to. It’s so good I’m ordering the print copy too!