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The 1-Page Marketing Plan
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Publisher's Summary
Warning: do not listen to this book if you hate money.
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you're just starting out or are an experienced entrepreneur, this book is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you'll discover:
- How to get new customers, clients, or patients and how make more profit from existing ones
- Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses
- How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money
- A simple step-by-step process for creating your own personalized marketing plan that is literally one page
- How to annihilate competitors and make yourself the only logical choice
- How to get amazing results on a small budget using the secrets of direct response marketing
- How to charge high prices for your products and services and have customers actually thank you for it
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Overall
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5 out of 5 stars
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5 Stars2,050
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5 Stars1,741
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- Ernest Kiwele
- Midrand, South Africa
- 11-08-16
You haven't read any marketing book like this one
Where does The 1-Page Marketing Plan rank among all the audiobooks you’ve listened to so far?
Among business books? Right there at the top. Among books? Surely in my top 10.
Any additional comments?
Most of us have read dozens of business books that attempt to teach us about sales and marketing.
They even go as far as saying that marketing is key. Well, this book doesn't do just that, it explains how marketing is up there in priority with the very design of your business.
It doesn't just contrast positioning with product-focused theories, it debunks some and sets others exactly where they belong.
Invaluable lessons to be learned on what a prospect is and how to treat him, how to craft your offer, how to make competition irrelevant (like that: make direct comparison to competitors an apples-to-oranges comparison), how gain the most out of your relationship with your customer, how to avoid the hell of commodity-based offers... And a ton more practical guidelines on how to change your mindset from an ad-for-sale business to one that's value, authority, and trust-based.
No book I've read on marketing comes near this one. It's simple for the rest of us, it doesn't get lost in the technical details of the marketing field, it is completely connected with the rest of what you have to learn as an entrepreneur.
It's an invaluable resource and I'll be sure to read it many times over.
46 of 46 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Just Love ❤️
- 04-24-17
I NEVER write reviews!
Of all my many years of online purchasing I have never felt compelled to write a review until now. A a new small business owner this book is absolute gold. Its helps you grow from marketing dummy to marketing effectively in just one day. The lessons learned are invaluable and I can already feel that my business will be wildly successful thanks to the jewels I will carry from this book forever. Thank you Alan for giving the little fish a chance to win. If you're on the fence about purchasing this book, knock yourself off as hard and fast as possible, you've already wasted too much time reading this review when you could be learning your first 3 lessons!!! Blessing!
29 of 29 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Glenn
- 11-13-16
Plain language education in marketing
Fantastic, easy listening audio book on marketing. Allan easily puts marketing buzz words into everyday language with simple analogies and metaphors. Well written. Great book. Already referred friend. 'RAVING FAN CREATED'.
12 of 12 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 10-09-16
Great Marketing Book
Solid information. Great read for anyone looking to improve marketing skills. Straight forward. Couldn't put it down once I started reading it. Go with the audio as well.
23 of 24 people found this review helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Dave
- Pittsburgh, PA United States
- 08-26-17
If you only had one marketing book, get this one
This is an all-around excellent marketing planning primer, well written, funny, and to the point. The beginning starts slowly but builds. But that foundation is important, and by 1/3 the way in you are really getting to the meat and it keeps going from there. HIGHLY actionable, and good for the solo entrepreneur as well as the large corporate marketing person.
I'll be reading this at least once a year from now on and being sure to take action.
8 of 8 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Patrick Wingate
- 01-10-17
Just what I needed
Would you listen to The 1-Page Marketing Plan again? Why?
I am a mortgage professional using Allan Dib's concepts to create a sustainable business to last for a long time. I am actually on my 2nd time listening to this book. It comes w/ great material to supplement the book like a "greatest headlines" list and a 1 page marketing plan guide which I am in the process of filling in. Even the 2nd time around I'm catching new tidbits I missed at first. This book actually got me excited to begin my marketing plan and Allad Dib has lead me in the right direction. He also offers his email address for questions afterward...awesome.
What was one of the most memorable moments of The 1-Page Marketing Plan?
One of the most memorable moments was when I was able to access the pdf with nine boxes which I fill in to complete my marketing plan. As I'm filling out this template, I feel like I'm touching on all facets needed to properly market my brand.
Was this a book you wanted to listen to all in one sitting?
It was short enough to listen to in one sitting but I had to break it up as I have a busy schedule
Any additional comments?
I'm currently picking up more copies for my Realtor Partners so we can work together and implement these strategies together.
6 of 6 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Stephen
- Charlotte, NC
- 09-24-16
amazingly clear roadmap for marketers
If you are a business owner or marketing specialist, this is a great read/audiobook. I spend almost $1,000,000 a month advertising and still learned a lot from this book. Follow the plan. Amazing result await.
30 of 34 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Casey Martin
- 12-03-16
Shoulda bought this book before I started
Save your college tuition. Just listen to this audio book, take notes, and do your worksheets.
11 of 12 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- OJD
- 11-24-16
Action Marketing
Phenomenal marketing ideas! Time to take action and there are tons of ideas to act on in this book.
5 of 5 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- jeremy
- 10-01-16
top ten business books I've listened to.
gave me a lot of great ideas to market my product. it covers the basics of marketing as well as some other aspects of business, but as they relate to marketing. it's not perfect but I found it extremely helpful. not just the content, but the pace and attitude are inspiring, but not by trying to be. they inspire because it comes from the authors real world experience... sorry no caps, my phone has issues.
11 of 12 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 02-24-19
A truly positive surprise - experience talking
Ive been active in the world of startups for 10+ years and this book surprised me with its down to earth non bs reasoning and super actionable steps! And its just a pleasure to hear how Joel Richards reads it - a high quality past time!
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- John Bentley
- 09-25-18
bloody marvellous
loved it, implemented it and now getting benefits from it. If you only have one page of marketing, let it be from guidance of this book.
1 of 1 people found this review helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- sigoldy
- 07-16-18
A book of two halves
The book is a very useful resource for any small business or start up and gives good all round advice. I would certainly recommend it for a listen. I found most of the content in the first half of the book with the second half being filled with anecdotes and examples of how not to run a business.
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Gabriel
- 07-09-18
thanks
good concept, details, referencing and examples of how to apply it. I am getting ready to apply and re-engage this audio book.
1 of 1 people found this review helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- mohit
- 02-05-17
Amazing value.
Narrating a little monotonous
. But amazing book.must listen. Marketing is key to business. Cheers
1 of 1 people found this review helpful
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Michelle Robert
- 04-26-17
Some good ideas
It's get a little tiring after a while but there are a few strategies that u can definitely put in place for your business right away.
2 of 3 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Tom
- 09-01-19
Essential book if you want to seriously boost your business
Very good listen and I will be buying the hard copy as my only criticism is no chapter titles on audible which may be picky but I much prefer books that include this as it makes it so much nicer to refer back over. Fantastic book though and so so valuable
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- sean kirk
- 08-23-19
Exceptional
What a great book. Every small business owner should read this and implement as much as possible as quick as possible. Whatever industry you are in the content is relevant and very educational!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Patrick Oduguwa
- 07-04-19
Wow! What a tool for all entrepreneurs.
Empowering, insightful, practical, logical and powerful. This book is a practical tool and guide for marketing any idea or business.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ged Hickey
- 06-04-19
The Best
The best business and marketing book I've listened to so far and I've listened to a fair few! Great practical advice that will no doubt pay dividends for my business if I follow the steps (which I intend to do).
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anthony Earl
- 01-16-18
Pure brilliance - more than just a marketing book
This is more than just a marketing book. It provides insights into how to start, run and scale a business. I’ll be listening to it again!
3 of 3 people found this review helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 06-07-17
Very valuable for the marketing initiate.
Great narration. Full of practical advice. Is a little repetitive but playing at 1.5x speed solves that. Highly recommended as a first book to read on business marketing.
3 of 3 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 09-22-19
Marketing advice for small/medium businesses
Lots of great tips about marketing, downloaded the 1PMP PDF and currently using it in my business. 1PMP is great for focusing on your marketing target/goal and finding the leaks in your marketing strategy before you start.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Will Sweet
- 09-03-19
A great refresher for a marketing professional
As a practicing marketer, this book won't really cover much you dont already know. But, the way its packaged and delivered gives you a complete refresher on the fundementals and leaves you with a sense of perspective and priorities. It also gives you the ability to distill a lot of your thinking into the practical one pager.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Faiz F.
- 08-25-19
a must for all business owners
one of the best books I've read on marketing. a must read for all business owners
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 08-01-19
Brilliant.
Some great books fall down in the audio presentation but not this one. Perfect narration.
As for the content - blew my mind. Simple, practical, easy to understand and, hopefully, implement. Can't wait to get started.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Sue
- 05-08-19
A really worthwhile listen.
I am really glad I found this book. Anyone who is just getting started on their marketing or if you're like me and have a pretty good grasp of marketing but are not sure how to put that knowledge into action, this book will help. I definitely fall into a category Allan describes as 'performing random acts of marketing' and picked up this book because I need a plan I can execute on effectively. Allan walks you through the key steps to putting a strong marketing plan together. He goes through a broad range of topics, everything from 'What is marketing?' to how to identify your ideal customer and how to speak to them and how to stand out from your competition. I would recommend this book to anyone who is about to embark on marketing their own business. My only criticism would be that the book is read by an American narrator and the accent threw me a little since, to my knowledge, Allan is actually Australian.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Vini Ferrari
- 04-12-19
Complete clarity now!
As a micro business owner this book was exactly what I needed. Allan;s ability to say in plain English what others seem to fluff about with was so refreshing.
Succinct,deliberate,to the point, coupled with examples & stories that made complete sense. Thank you Allan Dib.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Brendon Farrell
- 03-27-19
looking at this book? you're in the right place
I'm making a presumption that anyone looking at this book is running a small business and looking at different ways to market and draw more sales the book is full of great concepts and common sense marketing and is well worth while the read
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Tom Poland
- 08-23-18
Simple, comprehensive and a super read
Every now and then a book on marketing comes along is so simple and yet so comprehensive that it is both compelling and valuable. This is such a book.