The Automatic Customer

Creating a Subscription Business in Any Industry
Narrated by: Don Hagen
Length: 5 hrs and 15 mins
4.5 out of 5 stars (871 ratings)

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Publisher's Summary

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).

According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.

Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

©2015 John Warrillo (P)2015 Gildan Media LLC

Critic Reviews

"The Holy Grail in business today is the eternally loyal customer. The Automatic Customer is your blueprint for building a business that generates profit over and over again." (John Jantsch, author of Duct Tape Marketing and Duct Tape Selling)
What members say
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    5 out of 5 stars

Can be applied to almost any business

The author tells the story of many businesses that use the subscription model as opposed to the fee for performance model.

I recently sold a small CPA practice I started in which I switched to a subscription model (from the traditional time & billing model) about a year before it sold.

The difference is night and day, and had I ready this book back then, it would have been an even more productive switch.

This is a 5-star review for both the subscription model in general and the book itself. A must read for anyone who is or wants to be an entrepreneur.

9 people found this helpful

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Good story, bad reader

Please audible do not use this reader anymore. The book content itself was very good. Unfortunately it was painful to follow because of how boring the reader was. It felt like I was in a high school lecture with the worst speaker ever!!

11 people found this helpful

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An inspiring and informative read

Very useful if you're thinking of -- or already have a subscription business. I had to stop listening on multiple occasions to take notes!
Recommended.

5 people found this helpful

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Very practical, very How To

Where does The Automatic Customer rank among all the audiobooks you’ve listened to so far?

Rarely do I see a book that is so practical. Most business strategy books are just common sense noise and sophisticated expressions. This one is a very actionable plan that you can start implementing the day you read the book.

5 people found this helpful

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Needed to hear this

As an entrepreneur who has a subscription element to the business, having it presented in such a manner made so much sense and has allowed us to change our trajectory going forward. Just picked up Built to Sell to listen to next.

2 people found this helpful

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Does not live up to its Sub-Title

The Subtitle leads you to believe that you will be given instructions on how to create a subscription business in any industry, but fails to deliver on this promise. The book discusses a lot successful subscription model services (Adobe, Netflix, Amazon, Dollar Shave Club), but the information you need to apply to your own business is simply not there. There are some cases where you hear something that you can extract and ask yourself if it will work for your business, but overall there is just not much applicable information here. If you've listened / read any other books about successful subscription models, then its doubtful you will find anything new or exciting here. If you are brand new to the topic matter, then this book is similar to others I've read about this topic.

1 person found this helpful

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Spectacular!

I was expecting the book to be interesting but this way exceeded my expectations. I was expecting mostly just hype "you need to run your business in a subscription model". But most of the last half of the book is all the nitty-gritty numbers and vocabulary you need to know to help you build a subscription model that will actually succeed. Once you get to that part make sure you have a pen and paper ready. You're going to need it. I find myself recommending this book to everyone now.

The voice talent was also very easy to listen to. sometimes the book can be great but the voice is just horrible. Not so with this one.

1 person found this helpful

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A must for any entrepreneur

I can't get enough of this book, I'm now ordering it in print so I can reread, highlight, make notes and study my little heart out. Subscription business models make my heart so a beat and this book has catapulted to the top of my faves list. Thank you John for writing it, and Don for reading it to me!

1 person found this helpful

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Interesting

Great book to get the mind thinking about automatic customers. Unique business model. Thinking how this could serve my industry.

2 people found this helpful

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Making me think about this dynamic

This book was a great learning tool as it opens up the mind to look at the world of business in a new dynamic. We are going to be reviewing this over again as we continue to serve our community in Hawaii and beyond. 😎