Product Marketing

You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.

Finally! A simple guide to help any product manager create a realistic, data-driven product strategy and roadmap!For any product manager or product team leader, formulating and executing on a solid product strategy and roadmap will always offer opportunities and present challenges. Today’s corporations require strategic-thinking businesspeople who have the requisite business acumen to gather customer and market insights, assess past and current business performance, and recalibrate resources to maintain or gain competitive advantage—all while influencing others who are needed to drive ...

#1 Wall Street Journal Bestseller Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and...

Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers to get the recognition they deserve. Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do. This guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.

From the creator of Product Launch Formula, an expanded edition of the #1 New York Times best-selling guide that’s helped countless entrepreneurs make millions. "What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don't need more tactics or tools; you need smart...

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

Ryland Grace is the sole survivor on a desperate, last-chance mission - and if he fails, humanity and the Earth itself will perish. Except that right now, he doesn't know that. He can't even remember his own name, let alone the nature of his assignment or how to complete it. All he knows is that he's been asleep for a very, very long time. And he's just been awakened to find himself millions of miles from home, with nothing but two corpses for company.

Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America - yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job - or simply aspire to break into a new role - Product Management for Dummies gives you the tools to increase your skill level and manage products like a pro.  

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company...

A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.

The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.

The revolutionary “Red Book” that helped a generation work smarter, better, and faster—now expanded and updated with new stories, new ideas, and new methods to radically improve the way you and your company deliver results If you’ve ever been startled by how fast the world is changing...

Are you an ambitious solopreneur who's tired of the hustle and ready for a real system? You're stuck in a cycle of overwhelm—drowning in tasks, afraid of technology, and unsure how to turn your passion into a real business. You know there has to be a better way than working 12-hour days just to stay afloat. This is that better way. The AI-Powered Solopreneur is a complete, 30-day challenge that gives you the entire operating system for a modern, one-person business. This is not a collection of tips; it's a day-by-day blueprint that will guide you from a vague idea to a fully automated ...

Unlock the secrets to financial freedom with "How to Build Seven Streams of Income: Achieving Financial Freedom Through Multiple Income Streams." Whether you’re stuck in a 9-to-5 grind, dreaming of financial independence, or simply want to secure your financial future, this book is your ultimate guide to creating wealth through diverse income streams. Imagine a life where money works for you, not the other way around. This isn't just another finance book; it's a blueprint for financial success. Dive into the wisdom of seasoned investors, successful entrepreneurs, and finance gurus who ...

Artificial Intelligence in Practice: For E-Commerce Sellers and Product Creators A Safe, Practical, and Future-Ready Guide to Using AI for Product Listings, Store Content, Customer Service, SEO, Marketing, Reviews, Operations, Sales Growth, and Responsible Online Selling Introduction Artificial intelligence is changing how products are listed, marketed, discovered, reviewed, and sold online. For e-commerce sellers, this creates exciting opportunities—but it also introduces serious responsibilities. AI can help create product titles, descriptions, bullet points, SEO keyword ideas, FAQs, ...

If you want a more agile, productive, and efficient business by using the Six Sigma Methodology, then keep reading… Do you want your business to consistently deliver exceptional products? Do you want to meet your customers’ needs while also reducing costs? Do you want to put an end to waste and inefficiency in the workplace? You’re in the right place. Every business wants to meet the triple bottom line… and then some. But meeting your customers’ needs while staying profitable and ensuring your stakeholders and employees are happy is a delicate balancing act. So why not maximize ...