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Publisher's Summary

Jon Taffer, the popular host of Spike TV's Bar Rescue, doesn't sugarcoat - he tells it like it is. In Don't Bullsh*t Yourself!, he teaches you how to stop fooling yourself and turn your excuses into solutions, to improve your life and business.

As host of SpikeTV's hugely popular Bar Rescue, Jon Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now, he offers his no-nonsense strategy for kicking excuses to the curb, with a dose of raw and refreshing honesty. He'll help you identify your excuses and take practical steps to fix them.

We all love to make excuses; it's only human. It's so much easier to pin the blame on everyone and everything else than to admit our own shortcomings. But when we make excuses, we are lying to ourselves. Jon Taffer is here to shut it down. He argues that if we can identify the real issue behind the excuse and address it in a straightforward way, we have the power to turn our lives around completely.

Doing what you've always done will get you nowhere. Taffer breaks excuses down into six major categories, offering real-life examples that are sure to instruct and inspire, such as:

  • Marcus Luttrell, the lone survivor of a SEAL team mission in Afghanistan, who faced his fears one step at a time to avoid almost certain death in Taliban territory.
  • Christine King, founder and CEO of Your Best Fit, who, despite being paralyzed in a horrific Jet Ski accident, was able to build a company that shows people how to transform their lives with fitness.
  • Mark Itkin, longtime television agent at William Morris Endeavor, who worked his way up from the mailroom, going against the grain to transform the television industry with the creation of Real World and other reality TV megahits.
  • Derrick Coleman, the deaf former Seattle Seahawks fullback, who, despite always being picked last in school, was able to overcome his circumstance to turn his deafness into an asset on and off the field.

You are your own worst enemy - if you own your failure, you can fight it. Jon Taffer in Don't Bullsh*t Yourself! gives you a chance to throw away your excuse crutches so you can get back to winning.

©2018 Jon Taffer (P)2018 Penguin Audio

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  • Overall
    5 out of 5 stars
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loved it

really good book. just finished. going to read again. i recommend reading this book yourself

2 of 2 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars

GREAT MESSAGE.....but the Narrator was not great

What didn’t you like about R. C. Bray and Jon Taffer ’s performance?

I didn't like the narration by R. C. Bray at all. If Jon himself narrated this book would have been the BEST OF ALL TIME!!!!!

1 of 1 people found this review helpful

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    4 out of 5 stars
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Love the content, the reading, not so much.

The sample is read by the author and lead me to believe that the entire book was as well. The content was excellent and very useful. I've already listened to the book twice. I wish Jon had read his entire book not just the forward.

1 of 1 people found this review helpful

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Worth Your Time

Would you recommend this audiobook to a friend? If so, why?

Yes, but I would tell them that the substance is there, but the guy reading does NOT fit Jon Taffer.

What was one of the most memorable moments of Don't Bullsh*t Yourself!?

Accountability and Excuses....

What about R. C. Bray and Jon Taffer ’s performance did you like?

R.C. Bray's tone puts you to sleep, but the content is there if you can get past R.C. Bray's lack of enthusiasm. I mean this is Jon Taffer, so the person reading it needs to have Jon's personality exploding out to you and this guy sounds like he should be a science teacher.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

I can catch myself now with excuses and I know how to avoid them.

Any additional comments?

Did I say that R.C. Bray was a horrible choice to narrate this book for Jon Taffer?

1 of 1 people found this review helpful

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  • Puma
  • Los Angeles, CA
  • 03-19-18

I love the honesty.

It's only slightly brutal, so no harm done.
A good catalyst for getting your momentum going again.

1 of 1 people found this review helpful

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    5 out of 5 stars
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tough love

i love john tafer! he is honest and pure. he calls out the truth. hes detailed and organized

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    5 out of 5 stars
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Lives up to its title

This is a great book that forces you to take an honest look at the things holding you back from being successful.

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    3 out of 5 stars

Inspiring and insightful

The book is a tour-de-force and has a tough way of uplifting people on eliminating nonsense excuses! Author Jon Taffer is a tough, no-excuse man on how to make us more than incorruptible business leaders as well as himself!

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Another great Taffer book!

Just the kick in the ass I needed after having a bar fail in 2015. I’ve felt a bit lost, not sure what to do next. This was exactly the reminder I needed to get back on the horse and keep going forward. Thanks Jon.

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I love this book. Motivation, direction empowered

Third time through! I see many repeat listening in my future. Thank you Jon Taffer