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Publisher's Summary

Many people assume that effective sales ability demands a unique personality and an aggressive attitude. It's not true, and Robert Herjavec is proof. Known as the "Nice Shark" on ABC's Emmy Award-winning hit show Shark Tank, Robert Herjavec is loved by viewers, who respond to his affable nature. He has developed an honest and genuine approach to life and selling that has set him apart from his cutthroat colleagues and rewarded him with a degree of wealth measured in hundreds of millions of dollars.

In You Don't Have to Be a Shark, Robert transcends pure sales technique and teaches "nonbusiness people" what they need to know in order to sell themselves successfully. We are each our own greatest asset, and in order to achieve our goals, we need to be able to communicate with others, position ourselves, and even look the part. Robert's philosophy is simple: Great salespeople are made, not born, and no one achieves success in life without knowing how to sell.

Entertaining, enlightening, and effective, You Don't Have to Be a Shark will reveal the secrets of one of North America's most successful businessmen, who also happens to be one of today's most prominent TV personalities, delivered in a friendly, down-to-earth manner and filled with anecdotes and observations to support its hard-nosed advice.

©2016 Robert Herjavec (P)2016 Macmillan Audio

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What members say

Average Customer Ratings

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  • Overall
    3 out of 5 stars
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    2 out of 5 stars
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    4 out of 5 stars

interesting book, rough monotone narration

I like that Robert Herjavec read it, and like the content... But man, at times he is obviously just reading the words without thinking about them or assembling them into sentences for proper emphasis, tone, or rhythm. He must have done some recording marathons too, because his voice gets pretty rough at a few different points.

Regardless, the meat is interesting and entertaining. I feel it was a worthwhile listen, and will continue to dream of Mr Herjavec investing in my robot company.

12 of 12 people found this review helpful

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    5 out of 5 stars
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  • Lauren
  • AUSTIN, TX, United States
  • 05-17-16

Excellent Content and Smooth Performance

This shark shares his down to earth sales skills in a fresh perspective. Rather than speaking over your head, he pulls at your heartstrings with personal stories and real life examples.

13 of 15 people found this review helpful

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    4 out of 5 stars
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    3 out of 5 stars
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    5 out of 5 stars

Great story but hard to get started

great story over all with sound advice. I commend Robert for reading his own book but he probably should have had a professional read it. I would tend to disconnect from the story due to the lack of enthusiasm I guess. but overall worth reading!

3 of 3 people found this review helpful

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    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

insight into entrepreneurial mindset

I liked the perspective given on selling and the stories/experiences shared.

Positive, helpful, insightful, and motivational.

2 of 2 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars

Worth Every Penny

Not only worth the monetary investment, but the time investment as well. Robert has a great voice and insight to being a successful entrepreneur as he has excellent tips in this book that are worth reviewing more than one time. I got through the book in one day and will be going back through it over and over until I absorb all the content and start applying it immediately in my life and business.

2 of 2 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars

Well Done.

I enjoyed the story. it's interesting, informative and somewhat intimate. I like that he read it himself. Hearing his accent reminds me that America is still the shining light on the hill where immigrants can find success.

1 of 1 people found this review helpful

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    5 out of 5 stars
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  • Ernesto
  • FORT MYERS, FL, United States
  • 03-08-17

Good book. Listen at 1.5x for best results!

What did you love best about You Don't Have to Be a Shark?

There is good content here. I appreciate the insight into a great and intelligent person. I enjoyed listening at 1.5x speed.

1 of 1 people found this review helpful

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    5 out of 5 stars
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An outstanding example, and story

A must read to increase your inspiration for a better life, even if you don't work as a sales person.

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    4 out of 5 stars

Could've been a bit shorter

Great narration, I don't agree one bit that it was boring or un-enthusiatic, although the content could've been a bit shorter and compressed.

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    5 out of 5 stars

A wonderful book of business and life

A full circle book address sales, business and life. Teaching the true way to do business to accomplish a complete successful like.

Straight from the heart.- Thank you

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  • Danny Donovan
  • 06-27-18

Good values

Teaches lots of good values, which are presented and explained clearly. At times it steers from the topic it’s referring to, and is also repetitive. However, it’s overall a good listen.

  • Overall
    2 out of 5 stars
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    4 out of 5 stars
  • Mike
  • 12-20-17

TOO common sense

If you read more than 3 self help books and 10 LinkedIn articles, save your money. I wanted to listen to this as I've seen a few seasons of Shark Tank, but it's just not worth it.