• Restaurant Success by the Numbers, Second Edition

  • A Money-Guy's Guide to Opening the Next New Hot Spot
  • By: Roger Fields
  • Narrated by: Jonathan Yen
  • Length: 14 hrs and 46 mins
  • 4.6 out of 5 stars (187 ratings)

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Restaurant Success by the Numbers, Second Edition  By  cover art

Restaurant Success by the Numbers, Second Edition

By: Roger Fields
Narrated by: Jonathan Yen
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Publisher's summary

A one-stop start-up guide from an accountant-turned-restaurateur.

Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats - money-guy, restaurant owner, and restaurant consultant - Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks listeners through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit.

Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.

©2014 Roger Fields (P)2017 Tantor

What listeners say about Restaurant Success by the Numbers, Second Edition

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    4 out of 5 stars
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    4 out of 5 stars

Everything mentioned I learned as I ran restaurant

I ran a restaurant for13 years and everything mentioned here I learned. Wish I read this book before opening.

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4 people found this helpful

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    5 out of 5 stars
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    5 out of 5 stars

Interesting and comprehensive!

I really enjoyed this book. I would say it's best suited for those who are genuinely interested in starting a restaurant as it is quite involved and delves into the minutiae of operations, pricing, concept, etc, etc.

I appreciated the authors background as it lends credibility to his recommendations. The performance is also good and I never found myself focusing on the voice actors idiosyncrasies or speaking manner - he represents the material really well. A book this detailed could get boring quickly (even if you do want to open a restaurant), but the reader adds a lot of emotion and energy to the story which keeps it engaging.

I would highly recommend that would be restaurateurs pick this book up and give it a couple of listens - take notes!

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4 people found this helpful

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    5 out of 5 stars
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    5 out of 5 stars

Good book

Detail of the book is very important to me and easy to understand who want to start to open restaurant.

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4 people found this helpful

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    4 out of 5 stars
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    4 out of 5 stars

Great content for a successful restaurant

Read while doing my steps #15KaDay Also good for any entrepreneur. This had me think about details and winning in the margins.

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1 person found this helpful

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    4 out of 5 stars
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    4 out of 5 stars

Entry level book

This book is a nice peek in to the world for those that do not have experience beyond maybe entry level if even that. While the information for any experienced manager or operator is pretty redundant and the theories are pretty common fare the overall quality of the book is worth a listen.

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    5 out of 5 stars
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Must Read Book for Restaurateurs!!!

The intro and first chapter alone are some of the most empowering, motivating words toward restaurant ownership you will hear. If your investors listen to or read just those sections, they’ll be sold on the potential of your restaurant. All the ins and outs of ownership and management are spot on. A bit dated: pre-pandemic, pre-Yelp, pre-door dash, etc. But the spirit rings through loud and clear with great tips from every aspect of your business, as told through the lens of profitability. Would love to see a third, updated edition!

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Information and helpful

I found this book easy to read and very helpful. The content was clearly focused and informative. The narration was also very well done and easily understood.

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    5 out of 5 stars
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Very few errors. Definitely recommend.

The only 2 negatives I have about this is the heavy focus on urban areas and specifically New York (not a big deal, though), and the part on the legal structures. He is mostly correct from an accounting standpoint, but I would 100% recommended you seek a legal professional when it comes to the entity you choose. His knowledge of s-corps and LLCs was lacking from a legal position quite a bit. As long as you go into this book understanding that last part, then I highly recommend this book for restaurants owners and soon to be owners.

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What a great and very detailed work.

Thank you! How would I have learned besides trial and error.
Great book. I feel more prepared.

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars

Probably better in the print version

I've thought about opening my own restaurant for years, and this book gave me a lot of good advice to think about. But it reads like a business textbook, with lots of calculations and formulas that probably work better in the printed version. I zoned out for large sections of some chapters when the narrator just kept running through formulas and calculations.

The bits I liked the best were some of the anecdotes about other peoples' restaurant success or failures and how that translated to advice for someone wanting to start their own. I don't feel like I was misled in what I got, but I wish the book included more of that (or that there was a different book that was more about that).

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