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Publisher's Summary

A one-stop start-up guide from an accountant-turned-restaurateur.

Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats - money-guy, restaurant owner, and restaurant consultant - Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks listeners through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit.

Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.

©2014 Roger Fields (P)2017 Tantor

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What listeners say about Restaurant Success by the Numbers, Second Edition

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  • Overall
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Everything mentioned I learned as I ran restaurant

I ran a restaurant for13 years and everything mentioned here I learned. Wish I read this book before opening.

4 people found this helpful

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Interesting and comprehensive!

I really enjoyed this book. I would say it's best suited for those who are genuinely interested in starting a restaurant as it is quite involved and delves into the minutiae of operations, pricing, concept, etc, etc.

I appreciated the authors background as it lends credibility to his recommendations. The performance is also good and I never found myself focusing on the voice actors idiosyncrasies or speaking manner - he represents the material really well. A book this detailed could get boring quickly (even if you do want to open a restaurant), but the reader adds a lot of emotion and energy to the story which keeps it engaging.

I would highly recommend that would be restaurateurs pick this book up and give it a couple of listens - take notes!

4 people found this helpful

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Good book

Detail of the book is very important to me and easy to understand who want to start to open restaurant.

4 people found this helpful

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Very informative

This book confirmed that I am on the right track with my restaurant consulting startup.

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Good info, not what I needed.

I think I was looking for something more in depth, this is for someone unfamiliar with the industry.

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Very Thorough!

This is the first long form book on Restaurant management/ownership I have listened to so I cannot compare to others, but I thought it was certainly worth the listen.

Lots of info from POS systems to commercial kitchen equipment to accounting and management techniques. This will certainly help someone looking to open a place get their thoughts more organized and may make the process less daunting.

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Excellent and covers it all.

For someone like me who has been out of the industry for a while and wants to jump back in, it reviews a lot of what I knew and covers a lot of the changes that have happened. I appreciate the humanistic approach it has as well as the excellent tips and examples of past experiences.

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Easy listening

There is a good deal of useful information in this book. The author has covered the obvious topics and some that aren’t always thought of. I will be referring back to this title in the future while developing my restaurant.

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Highly recommended

The author covered every question I had, and many I didn't think of, in great detail and easy to understand language. I highly recommend this book to anyone who is thinking of opening a restaurant, or wants to improved their existing restaurant's operation.

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Incredible

If you are thinking about opening a restaurant this book will serve as your Bible.