Restaurant & Bar Marketing

The no nonsense guide to improving guest counts

Boost Your Restaurant's Bottom Line: The No nonsense Guide to Restaurant Marketing

The restaurant marketing "experts" are lying to you.

Are you a restaurant or bar owner struggling to fill seats despite constant social media efforts? Tired of marketing advice that's outdated and ineffective?

Restaurant & Bar Marketing: The No Bulls#it Guide to Improving Guest Counts cuts through the fluff, offering a refreshingly direct and proven approach to attract more customers and boost your profits. Author Erik Shellenberger, with decades of corporate marketing experience in the restaurant and bar industry, reveals the secrets to getting new diners through your doors as well as the tough-to-target tourist.

Inside, you'll discover:

• The "Fishbowl vs. Ocean" Strategy: Learn why focusing solely on your existing social media followers ("fishbowl") is a costly mistake, and how to tap into the vast "ocean" of new customers actively searching for businesses like yours.
• Dominate Local Search & Reviews: Understand the critical importance of Google, Yelp, and TripAdvisor in driving new business and how to optimize your presence on these platforms. This is where real guest counts are improved.
• Data-Driven Tactics, Not Assumptions: Based on six years of extensive polling and direct customer feedback, this book reveals what truly influences diners' decisions, debunking common marketing myths.
• Stop Wasting Money: Identify and avoid ineffective marketing strategies, including common pitfalls with social media and overpriced "experts" who focus on vanity metrics, not your success.
• The Power of Customer Experience: Learn how stellar service and food quality are your most potent marketing tools.

©2018 Erik Shellenberger (P)2019 Erik Shellenberger

Great advice

The fresh approach about this book is that Erik is not trying to sell his strategy but rather shows you what works with cost and effectiveness in mind.

Perfect! so much great info!

Thanks for the great advice, I'm downloading number 2 right now and looked up your YouTube as well!!

solid honest info

solid good info that you can't tell was important to author. you can tell he was passionate about this

Thank You!

I do not leave reviews for most of what I read or experience. This self proclaimed "BS Detector" is amazing! I have a business degree and have been in marketing/business development for 14 years, project management for 5 and he inspires to take action! Well done!

Great book

Great book. I learned a lot from it. I will be trying some of the ideal he gave.