Restaurant & Bar Marketing

The No Bulls#it Guide to Improving Guest Counts
Narrated by: Erik Shellenberger
Length: 1 hr and 54 mins
4.6 out of 5 stars (106 ratings)

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Publisher's Summary

The “experts” are lying to you. 

A real, raw, and relevant look at the reality of marketing your bar or restaurant in today’s noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge.  

Master the "fishbowl vs. the ocean concept" and start increasing guest counts where the new customers are: Google, Tripadvisor, and Yelp - not social media. Do not listen to the “one size fits all” social media people who put their own best interests ahead of your restaurant’s success. Learn from my decade of corporate restaurant and bar marketing experience and my knowledge gained by simply asking the public how they decide where to eat and drink instead of guessing.  

The marketing status quo of today is shockingly flawed, which is costing your business money. Living a lifetime in the trenches from dishwasher to corporate marketing director and everything in between, I’ve learned a few things about human nature and why we have to adapt and pivot instead of refusing to evolve.  

This is how to improve guest counts and run a successful bar or restaurant.

©2018 Erik Shellenberger (P)2019 Erik Shellenberger

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What listeners say about Restaurant & Bar Marketing

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Good high level advice

Less a manual on bar marketing than the equivalent of sitting down with a subject matter expert for a long lunch. You won’t become an expert, but will likely get advice that helps you avoid basic mistakes. Well worth the time and money

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Effectively straightforward

This book is very effective, easy to understand and easy to follow. Great Book, will look for more books from Erik Shellenberger.

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Ehh try something else

There really is no information that anyone with a pinch of intellect could not assume themselves. The only thing I took from this is to not sign up for Groupon. maybe check out the next version otherwise I would look elsewhere.

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Straight Up

Whether you are new to the business or have been in or around the business for years, this book is a no nonsense, refreshing look at the current social media and Internet marketing jungle. Plenty of great information here that just makes sense and it’s cheap. This information could save you thousands of wasted dollars and wasted man hours. Thanks!

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Perfect! so much great info!

Thanks for the great advice, I'm downloading number 2 right now and looked up your YouTube as well!!

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Straight shooter!

This is a straight shooter book from someone that you can tell has been in all aspects of the business and talks like it. As a new business owner (I should say investor because my wife runs it, I am still a Wildland firefighter) in a small town that has some tourism but relies on locals I will have to listen again when not driving so I can take notes. Erik reads it a little fast, but it shows his passion and excitement for what he is telling you. It would be fun and cool to have a foodie celeb read the next one or better yet maybe one of his customers that he has improved there business but like an older one that you can tell doesn’t have the tech skills he does so they may slow it down a bit. Thanks and Rock On!

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Easy and cheap useful advice

This book has very useful advices that are easy to apply. It is worth reading it.

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Excellent

I absolutely love Erik. His no bs approach to bar marketing is refreshing. I am about to open my first restaurant and I am so happy I found this book. I am about to get all the rest of his books and considering reaching out to hire him. Thank you for not selling me but for teaching me Erik!

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No-Nonsense information delivered directly

This is a straightforward information delivery book where Erik drops knowledge on us like few can. His experience in the field is obvious and he gives it to us in a simple to understand manner.

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Loved it !

Great book very informative enjoyed humor and personality. I recommended it to some restaurant friend’s

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  • MR D Shukla
  • 09-15-20

decent enough nothing new

but some great reminders of marketing 101 for someone going into the industry new! like me

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  • Ahmed Rehan
  • 10-18-19

Short and concise

Short and concise book full of tips on how to conduct online marketing for your bar and restaurant. Great listen. Take notes.

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  • Hoang Trong Thang
  • 01-13-20

This is a must for anyone who wants to improve their businesses.

I really like this book, has been listening to this book for over 5 times already (i am not native English speaker). Thank to the book i know which path i should take for the restaurant i work for. Which ones need to be focused on. And how we lost a lot of money for bullshit marketing strategy and website which bring nothing to the restaurant. Thank you Eric, will contact you soon for more advices from you.

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  • Jason Wheeler
  • 10-21-19

Great!!!

I have listened to dozens of books and hundreds of podcasts and this is the first time ever leaving a review. This is a must read/listen. Erik outlines everything you need to know without all the bullshit and ‘fillers’

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  • Anonymous User
  • 04-27-19

Greater then I hoped!

This was a great way to open my mine to the overall idea of improving my restaurant.