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Restaurant & Bar Marketing
- The No Bulls#it Guide to Improving Guest Counts
- Narrated by: Erik Shellenberger
- Length: 1 hr and 54 mins
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Restaurant & Bar Marketing
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Publisher's summary
The “experts” are lying to you.
A real, raw, and relevant look at the reality of marketing your bar or restaurant in today’s noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge.
Master the "fishbowl vs. the ocean concept" and start increasing guest counts where the new customers are: Google, Tripadvisor, and Yelp - not social media. Do not listen to the “one size fits all” social media people who put their own best interests ahead of your restaurant’s success. Learn from my decade of corporate restaurant and bar marketing experience and my knowledge gained by simply asking the public how they decide where to eat and drink instead of guessing.
The marketing status quo of today is shockingly flawed, which is costing your business money. Living a lifetime in the trenches from dishwasher to corporate marketing director and everything in between, I’ve learned a few things about human nature and why we have to adapt and pivot instead of refusing to evolve.
This is how to improve guest counts and run a successful bar or restaurant.
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Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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1 out of 5 stars
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Such a waste of time
- By hadi maghsoudi on 03-19-16
By: Jay Baer
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The Pumpkin Plan
- A Simple Strategy to Grow a Remarkable Business in Any Field
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 7 mins
- Unabridged
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Overall5 out of 5 stars 847
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Performance5 out of 5 stars 713
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Story5 out of 5 stars 706
Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
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5 out of 5 stars
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Great book
- By Harry Wilson on 06-04-21
By: Mike Michalowicz
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Dotcom Secrets
- The Underground Playbook for Growing Your Company Online with Sales Funnels
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
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Overall5 out of 5 stars 1,061
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Performance5 out of 5 stars 847
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Story5 out of 5 stars 843
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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4 out of 5 stars
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Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
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5 out of 5 stars
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great read definitely would recommend
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4 out of 5 stars
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Wish Jon was the narrator!!
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In February 2009, Dan Maccarone, a digital product design executive who works with some of the world’s top brands, walked through the doors of what would be his new bar, Destination, in Manhattan’s East Village. The overwhelming stale-beer smell, ruined floor, and “Happy New Year 2008” banners that hung from the walls were the least of his worries. He had just six weeks and a budget of $150,000 to turn the place into the neighborhood’s new favorite hang-out - and start turning a profit.
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not my normal book
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Let’s start your restaurant legacy right now, right here! National chains and single independent restaurants all started with an individual and an idea. A concept. A dream. Small ideas can grow into big business. Who would have thought that a guy with a milkshake machine could start a hamburger empire? A pizza made in a garage would start today’s pizza wars? A guy with a pressure-cooker would start a fried chicken phenomena? Business ownership has always been part of the all-American dream. Restaurants are the largest entrepreneurial opportunity in America for starting the dream.
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great book
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5 out of 5 stars
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Performance5 out of 5 stars 33
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Story5 out of 5 stars 33
With the horrific failure rates of restaurants, how can you ensure yours will not only survive but grow and thrive? If your restaurant sucks, it is because you suck at running it; 100 percent. Donald Burns, author of Your Restaurant Sucks has created a methodology and mindset honed from his Special Operations training in the US Air Force. As a Pararescueman, his training developed a keen sense of purposeful and fast decision making. In the military, he learned the phrase, "embrace the suck".
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5 out of 5 stars
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A must for restaurants!
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The Restaurant Marketing Mindset
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- Unabridged
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Overall0 out of 5 stars 0
-
Performance0 out of 5 stars 0
-
Story0 out of 5 stars 0
Restaurants boast some of the highest failure rates of any industry, yet even worse is the sheer number of concepts that struggle just to break even. In The Restaurant Marketing Mindset, Chip Klose introduces a series of mindset shifts and actionable frameworks to help owners and operators finally take control of their marketing.
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Setting the Table
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Overall4.5 out of 5 stars 2,113
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Performance4.5 out of 5 stars 1,759
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Story4.5 out of 5 stars 1,757
Danny Meyer started Union Square Cafe when he was 27, with a good idea and scant experience. He is now the CEO of one of the world's most dynamic restaurant organizations, one that includes 11 unique dining establishments, each at the top of its game. How did he do it? How has he consistently beaten the odds in one of the toughest trades around?
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1 out of 5 stars
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ABRIDGED VERSION!?
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By: Danny Meyer
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The 1-Page Marketing Plan
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Overall5 out of 5 stars 5,051
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Performance5 out of 5 stars 4,351
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Story5 out of 5 stars 4,296
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
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1 out of 5 stars
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
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Don't Bullsh*t Yourself!
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Overall4.5 out of 5 stars 671
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Story4.5 out of 5 stars 579
As host of SpikeTV's hugely popular Bar Rescue, Jon Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now, he offers his no-nonsense strategy for kicking excuses to the curb, with a dose of raw and refreshing honesty. He'll help you identify your excuses and take practical steps to fix them.
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4 out of 5 stars
-
Love the content, the reading, not so much.
- By Janna Beaufait on 04-03-18
By: Jon Taffer
What listeners say about Restaurant & Bar Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Andy B
- 03-29-19
Great advice
The fresh approach about this book is that Erik is not trying to sell his strategy but rather shows you what works with cost and effectiveness in mind.
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 07-17-20
Perfect! so much great info!
Thanks for the great advice, I'm downloading number 2 right now and looked up your YouTube as well!!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- beroccstar
- 03-16-19
To the point, relevant, clear and invaluable
I’m so over all the books full of fluff that waste my time to deliver one mediocre insight. This is not one of them. I came out of this with 4 pages of notes and the whole experience took me less than 2 hours total. I only write down things that are actionable and that I didn’t already know, so 4 pages in 2 hours is just phenomenal... a great investment of time and money.. Highly recommended.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
-
Story5 out of 5 stars
- Tien D.
- 08-18-19
Amazing
A must for people who want to start in the restaurant industry. An in-depth for restaurant marketing!! A must-read in my opinion.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 06-07-21
Great advice with a twist of humor...
I wish there was a little more influx in the narration. I can tell he was reading to me instead of TALKING to me. But that's ok!! I ENJOYED THE BOOK!!!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Michael
- 06-21-19
solid honest info
solid good info that you can't tell was important to author. you can tell he was passionate about this
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- PD Ward
- 09-16-19
Thank You!
I do not leave reviews for most of what I read or experience. This self proclaimed "BS Detector" is amazing! I have a business degree and have been in marketing/business development for 14 years, project management for 5 and he inspires to take action! Well done!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Nicole's
- 09-04-21
Great book
Great book. I learned a lot from it. I will be trying some of the ideal he gave.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mathew S.
- 02-06-20
No-Nonsense information delivered directly
This is a straightforward information delivery book where Erik drops knowledge on us like few can. His experience in the field is obvious and he gives it to us in a simple to understand manner.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Shay
- 09-25-19
Definitely worth the listen
Short and to the point. Lots of tips and a great basic road map for what we all should be doing to increase guest count. Definitely worth listening to twice.
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