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Publisher's Summary

If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.

As host and executive producer of Spike TV’s Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he’s offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.

Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you’re running a storefront operation or a web-based company, whether you’re manufacturing widgets or providing a service.

Taffer’s overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.

©2013 Jon Taffer (P)2013 Brilliance Audio, Inc.

What listeners say about Raise the Bar

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Must read for all bar & restaurant owners

Excellent detailed instructions on how to improve your establishment. The only thing I was disappointed with was that Jon Taffer didn't narrate the audio book.

4 people found this helpful

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Wish Jon was the narrator!!

I'm a hospitality "life-er" and really enjoy Jon's show Bar Rescue, but found the narrator STIFF! Don't get me wrong, the narrator showed emotion but...Come On! This woulda been 5 stars all around if Jon read this! It's missing why he's such a likeable steamroller! His distinctive/badass NY accent, his sassy attitude, the fact you can hear him salivating when he lays into some dumdum bar owner who is resisting change and in denial-he is a character! Though the book is great, full of pertinent stories and useful information, I'm just sad that he delegated the job of narrator to an anybody, when why I enjoy his show and purchased this book was because I enjoy him! This seems to be recurring issue with audiobooks. Makes listening lack-luster.

14 people found this helpful

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  • 06-02-18

Bar Rescue focused

I've read Taffer's newer book and it relates to all businesses, this one is bar/restaurant specific.

2 people found this helpful

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Amazing!

I am currently in the process of creating an upscale Whisk(e)y bar and this book will be referenced in that process over and over until every aspect of it hits all the standards my business partner and I want. This book is a must have if you are even remotely contemplating starting a business.

1 person found this helpful

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Great tips for Bar owners and managers

Regarding your experiences is nice to hear more experienced bar manager tips. i have been aroun 15 years now. and some things I jeard on this audiobook were very usefull

1 person found this helpful

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Waste of time, a few useful tidbits

I would not recommend this book to anyone in the bar or restaurant industry. If you like to listen to someone constantly tell you how smart they are and how stupid others are, this is the book for you. If you're looking for actionable advice, you'll find a few tidbits if you take the time to listen through the noise.

3 people found this helpful

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Must read for anyone in the hospitality industry

Must read for anyone in the hospitality industry

Great book. His style is different but his business models are proven.

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a great listen!

I wish Jon Taffer actually narrated it but still really interesting! This Is a good book for anyone in business or people who oversee systems or personnel.

2 people found this helpful

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Great Book

This book has great information for bar/restaurant people. It can help you look at the same problem a different way. I would recommend to anyone whether you are just starting out or are experienced.

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Wings and a dry martini

Jon Taffer’s approach to modern dining is grim to say the least. The “real world” situations in this book produce second hand embarrassment. Anyone in the service industry should recognize the lack of respect and boisterous behavior of someone like this.

Claiming responsibility for the success of legendary venues is one thing, which is a fallacy on it’s own, but calling servers “bar maids” is absolutely derogatory.

Expect a wait if you order a dry martini with wings.

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  • Reginald pelle
  • 07-04-21

Insightful

I love this book!

Jon Taffer is the King of Hospitality. He offers amazing, gracious and insightful information, for all those who are keen and are involved in the hospitality industry.

I recommend this.

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  • Jonathan millard
  • 01-29-21

Business Owner must read

Straight talking John Taffer speaks about the industry he knows, I've watched his series Bar Rescue because if this book, and he knows his stuff, but beyond his industry he speaks about business and for other business owners, managers and even the employees there are so many gems of transferable knowledge at apply to almost ever service and business, and will help grow your business and equity

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  • Jon
  • 02-28-19

Great book....3rd time reading it 🙌🙌

love it so much I can not put down when I start it ❤ 🙌🙌🙌

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  • James H
  • 07-05-18

The science of bars (and good business!)

I’m not in the hospitality industry, nor do I want to be, but this was a brilliant book which opened my eyes of the science behind making money in bars. From the lighting to the pricing structure, Jon doesn’t share opinions - he shares facts! A book filled with data and true stories to back up what he’s saying, Raise The Bar is a fantastic read for anyone interested in business, customer service and ultimately making money!