Unleashing the Ideavirus

If you have a great product and you want to try a different approach to marketing it to the masses (well, your demographic) then you should get this book. O.K, so after you downloaded it you wil discover that the PDF written version is free (www.ideavirus.com) - you won't care though because to hear the book makes it all the more relevant. Seth inspires, educates and entertains and his book is like a good wine, it gets better each time you return to it.

A good "idea" but not at Viral stage, at least yet.

Why?

Examples are fairly shallow, limited to those which are primarily about e-buisness anyway, and the style of presentation fails to capture the excite that is likely to gnerate much word-of-mouth from listener/reader to anyone else.

I do not like audible books that does not cover the entire book.

I do not like audible books that does not cover the entire book.

Great idea's and motivation, something one can actually use. Thanks Seth I needed this. .

I love many books written by Seth Godin. I got this audio-book to listen during my daily drive to work. The book disappointed me with very shallow talk. It didn't have in depth knowledge that I sought. Too basic, too short...

This is my second Seth Godin book, and well, I wasn't as impressed on this go around. It struggled to maintain my attention and grasp of what was being said. The overuse of the phrase "idea virus" was exhausting and garbled the meaning of the phrase.

You can hear the passion in Seth's voice, which was refreshing. Overall the narration was great.

I did learn quite a bit from this book but I can't say I would go around spreading his idea on this one.

Do not waist your time. This book sounds like a late night infomercial.

I really enjoyed this book. Godin is right on the money when he says your product, your idea has to replicate itself. I think Godin is ahead of his time and those that follow (creating ideaviruses) will do well!