Permission Marketing

Turning Strangers into Friends, and Friends into Customers

By: Seth Godin

Narrated by: Seth Godin

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness—and greatly improve the chances of making a sale.©1999 by Seth Godin, All Rights Reserved; (P)1999 Simon & Schuster, Inc., All Rights Reserved, SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster, Inc.

outdated stories, yet a great reminder!

I read this based on a recommendation. Although the stories are outdated, the message is not and provided me a great reminder of what we're doing right and where we need to step up our game.

Great marketing resource

Although many of the products and stories are outdated, there is still plenty of valuable information that is shared that I plan to implement in my business.

Foundational for any level marketer!

Wow, I’ve been in social media marketing for 8 years and this book affirmed so much of what has built my success. Godin shares in a simple and structured way anyone can understand.

Thank you Seth, you delivered again!

Permission Marketing was my 3rd Seth Godin audiobook and 3rd excellent Seth listen. I've been in business 34 years and learned tremendously from this audiobook. Thank you again Seth.

Still good

It is dated at this point, but still worth the listen. It is really short, so not a waste of time.