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The Dip Audiobook

The Dip

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Publisher's Summary

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

©2007 Seth Godin; (P)2007 Audible, Inc.

What Members Say

Average Customer Rating

4.2 (2161 )
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Performance
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  •  
    Amazon Customer 04-22-17 Member Since 2017
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    "Making a big decision?"

    Clear and concise. Perfect if you're on the edge of a big decision. I found this book useful.

    0 of 0 people found this review helpful
  •  
    Ann B. 04-19-17
    Ann B. 04-19-17

    ibReal

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    "Straight to the Point"

    Mr. Godin gets right to the point with practical explanations in plain English. I appreciate that he didn't drag out the narrative. His voice is clear and easy to listen to. I will need to go back and listen again to make sure I really captured everything. His style will make it easy to give a second listen.

    0 of 0 people found this review helpful
  •  
    Amazon Customer St. Pete 04-16-17
    Amazon Customer St. Pete 04-16-17 Member Since 2016

    St. Pete Smiley

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    "If only..."

    I thoroughly enjoy Seth Godin's books. I enjoy his perspective, his ability to see things in a new light. And I really enjoy the sound of his voice, and his reading performance (unlike a lot of authors who self narrate and are just a distraction. I relish the way he makes me look at my businesses with a new strategic perspective.

    If only Seth had given me more specific means of measuring my dip. I still don't know if I am in a dip, a cliff, or a cul-de-sac. I will have to rely, as he admonished, on whether I can be the best in my market at what we do. Perhaps he did give me a measure, and I merely fear what it means to quit what might be the only safety/security I have in my life.

    0 of 0 people found this review helpful
  •  
    Arya Pourtabatabaie 04-09-17 Member Since 2016
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    "Much Better than You'd Expect from a "Self Help""
    Where does The Dip rank among all the audiobooks you’ve listened to so far?

    The idea was simple and elegant, and the writer/reader quite humble.<br/>Maybe a bit re-iterated, but even so the book was pretty short.


    0 of 0 people found this review helpful
  •  
    Robert ONeill 03-26-17
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    "Socratic"

    One of the refreshingly clear thinkers of modern times. He would not mandate the 6 more words required to submit this review.

    0 of 0 people found this review helpful
  •  
    Lindsay 03-16-17
    Lindsay 03-16-17 Member Since 2017
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    "I wanted to like this book..."

    This book claims to be all about how to overcome the dip, but I feel like listening to this book was like being stuck in a cul-de-sac. It went nowhere. If you like hearing someone come up with a hundred different ways of saying the same thing while actually not saying anything at all, then this book is for you. Otherwise I'd suggest you quit while you're ahead and find a different book.

    0 of 0 people found this review helpful
  •  
    maurna 02-18-17
    maurna 02-18-17 Member Since 2015

    Honey Enthusiast

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    "Uninteresting"

    This reads like a long-winded unsupported intellectually lightweights blog entry. An interesting concept / poorly executed.

    0 of 0 people found this review helpful
  •  
    Hisman 02-13-17
    Hisman 02-13-17
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    "Never quit on you. Well done Seth"

    Well done Seth Godin for not quitting in your dip. It is a brilliant tool to measure productive progress. Thank you.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 02-07-17
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    "Yes!"

    As always, Seth Godin's book is thought provoking and timeless while simultaneously being profoundly timely.

    0 of 0 people found this review helpful
  •  
    C.T. 01-16-17
    C.T. 01-16-17
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    "In my top 10 favorites"

    Easy to understand. Quick and to the point. Can listen to the whole audio book while getting ready in the morning ... it's the perfect daily motivator!

    0 of 0 people found this review helpful

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