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Survival Is Not Enough
- Zooming, Evolution, and the Future of Your Company
- Narrated by: Seth Godin
- Length: 2 hrs and 54 mins
- Abridged Audiobook
- Release date: 01-04-02
- Language: English
- Publisher: Simon & Schuster Audio
Regular price: $19.93
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On our artist's journey, we move past resistance and past self-sabotage. We discover our true selves and our authentic calling, and we produce the works we were born to create. You are an artist too - whether you realize it or not, whether you like it or not - and you have an artist's journey. Will you live it out? Will you follow your muse and do the work you were born to do?
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Publisher's Summary
Most of us view change as a threat, and survival as the goal. Yet we work too hard to consider just getting by as our primary goal. In Survival Is Not Enough, best selling author Seth Godin provides a groundbreaking new way to organize companies to thrive during times of change. It contains a simple yet revolutionary idea: We can evolve our companies the same way nature evolves a species.
Darwin was right. Evolution is a fundamental force of nature, and Godin demonstrates how this force can be unleashed in any organization. The first step is to eliminate the anti-change reflex that's genetically coded into all of us. Once a company learns to "zoom" (embrace change without pain), it is much more likely to evolve. And a company that evolves can become ever more profitable.
Whether the market is up or down, whether technology is hot or not, in all industries, from retail to tech to restaurants, the organic approach to organizations described in this book will always outperform the competition. As long as our world is unstable, evolving businesses will win.
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Overall2 out of 5 stars
- Gerard
- SPRINGFIELD LAKESAustralia
- 08-04-06
Evolution analogy
Seth is a breath of fresh air as a rule but here he introduces the analogy of business growth to evolution of species which, although I understand the points he is trying to make, is in my view, the biggest load of tripe ever unpacked. Dog eat dog is not reality, "In the measure you give it will be given.." is. Suffice to say I found the analogy very distracting.
3 of 3 people found this review helpful
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Overall5 out of 5 stars
- C. Magruder
- St. Louis, MO
- 07-03-03
Bald is Beautiful
Seth strikes again. Like all of his previous efforts (business) Seth has an uncanny ability to look at business in an all new fresh way. I'm in sales, and get as much out of Seth's contributions as any traditional "Sales & Marketing" book.
Z.
8 of 11 people found this review helpful
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Overall5 out of 5 stars
- Nancy Trimboli
- 03-08-17
the meat of the message is true more than ever
the examples are dated but the message is true more than ever. there's usable information to use immediately
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story3 out of 5 stars
- Adam
- 06-13-13
Great ideas
As usual, great ideas and insight from Seth Godin. I must say I found this book a lot harder to understand and digest than his others. Maybe I'm just less familiar with his ideas here than other areas but I think with what's being discussed that's going to be the case for a lot of people.
Definitely recommended regardless though 5/5.
1 of 1 people found this review helpful