-
The Book on Account Based Marketing
- Practical Tips for Exponential Revenue Growth
- Narrated by: Adam Naranjo
- Length: 2 hrs and 35 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Prime members: New to Audible?Get 2 free audiobooks during trial.
The Book on Account Based Marketing
Buy for $6.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
Unleash Possible: A Marketing Playbook that Drives B2B Sales
- By: Samantha Stone
- Narrated by: Paul Schmidt
- Length: 7 hrs and 22 mins
- Unabridged
-
Overall4.5 out of 5 stars 26
-
Performance5 out of 5 stars 19
-
Story4.5 out of 5 stars 18
Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn’t just tell you what to do, she shows you how to do it and how to partner with sales to get the right results. There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control.
-
5 out of 5 stars
-
Practical guidance on effective marketing!
- By Amy on 06-28-19
By: Samantha Stone
-
Power Negotiating for Sales People
- By: Roger Dawson
- Narrated by: Roger Dawson
- Length: 6 hrs and 36 mins
- Original Recording
-
Overall4.5 out of 5 stars 164
-
Performance4.5 out of 5 stars 138
-
Story4.5 out of 5 stars 136
Have you ever wondered how a person becomes a "Power Performer" and lives an exceptional life? Do you know people who seem to lead a charmed life? Nothing ever seems difficult or complicated for them. They get straight As in school. They move into a fast-track career and advance swiftly. They effortlessly find a perfect mate to share their lives, and then raise a family of wonderful, talented children.
-
5 out of 5 stars
-
very informative... helps so much
- By Kristian B. on 04-17-16
By: Roger Dawson
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
-
Overall5 out of 5 stars 5,051
-
Performance5 out of 5 stars 4,351
-
Story5 out of 5 stars 4,296
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
-
1 out of 5 stars
-
You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall5 out of 5 stars 2,252
-
Performance5 out of 5 stars 2,134
-
Story5 out of 5 stars 2,131
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
The Challenger Sale
- Taking Control of the Customer Conversation
- By: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,000
-
Performance4.5 out of 5 stars 759
-
Story4.5 out of 5 stars 750
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
-
3 out of 5 stars
-
Bellow average book
- By Elias Karráa on 08-11-19
By: Matthew Dixon, and others
-
Move
- The 4-Question Go-to-Market Framework
- By: Sangram Vajre, Bryan Brown
- Narrated by: Paul Schmidt
- Length: 2 hrs and 19 mins
- Unabridged
-
Overall4.5 out of 5 stars 15
-
Performance4.5 out of 5 stars 13
-
Story4.5 out of 5 stars 13
Ideation. Transition. Execution. These are the three stages of business growth every C-suite leader must navigate throughout the life of their company. Surviving each one is not good enough. You want to thrive, evolve, and, when necessary, transform. But who do you market to? What do you need to operate effectively? When can you scale your business, and in which areas can you grow the most?
-
3 out of 5 stars
-
Lack of substance
- By Anonymous User on 07-26-22
By: Sangram Vajre, and others
-
Unleash Possible: A Marketing Playbook that Drives B2B Sales
- By: Samantha Stone
- Narrated by: Paul Schmidt
- Length: 7 hrs and 22 mins
- Unabridged
-
Overall4.5 out of 5 stars 26
-
Performance5 out of 5 stars 19
-
Story4.5 out of 5 stars 18
Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn’t just tell you what to do, she shows you how to do it and how to partner with sales to get the right results. There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control.
-
5 out of 5 stars
-
Practical guidance on effective marketing!
- By Amy on 06-28-19
By: Samantha Stone
-
Power Negotiating for Sales People
- By: Roger Dawson
- Narrated by: Roger Dawson
- Length: 6 hrs and 36 mins
- Original Recording
-
Overall4.5 out of 5 stars 164
-
Performance4.5 out of 5 stars 138
-
Story4.5 out of 5 stars 136
Have you ever wondered how a person becomes a "Power Performer" and lives an exceptional life? Do you know people who seem to lead a charmed life? Nothing ever seems difficult or complicated for them. They get straight As in school. They move into a fast-track career and advance swiftly. They effortlessly find a perfect mate to share their lives, and then raise a family of wonderful, talented children.
-
5 out of 5 stars
-
very informative... helps so much
- By Kristian B. on 04-17-16
By: Roger Dawson
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
-
Overall5 out of 5 stars 5,051
-
Performance5 out of 5 stars 4,351
-
Story5 out of 5 stars 4,296
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
-
1 out of 5 stars
-
You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall5 out of 5 stars 2,252
-
Performance5 out of 5 stars 2,134
-
Story5 out of 5 stars 2,131
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
The Challenger Sale
- Taking Control of the Customer Conversation
- By: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,000
-
Performance4.5 out of 5 stars 759
-
Story4.5 out of 5 stars 750
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
-
3 out of 5 stars
-
Bellow average book
- By Elias Karráa on 08-11-19
By: Matthew Dixon, and others
-
Move
- The 4-Question Go-to-Market Framework
- By: Sangram Vajre, Bryan Brown
- Narrated by: Paul Schmidt
- Length: 2 hrs and 19 mins
- Unabridged
-
Overall4.5 out of 5 stars 15
-
Performance4.5 out of 5 stars 13
-
Story4.5 out of 5 stars 13
Ideation. Transition. Execution. These are the three stages of business growth every C-suite leader must navigate throughout the life of their company. Surviving each one is not good enough. You want to thrive, evolve, and, when necessary, transform. But who do you market to? What do you need to operate effectively? When can you scale your business, and in which areas can you grow the most?
-
3 out of 5 stars
-
Lack of substance
- By Anonymous User on 07-26-22
By: Sangram Vajre, and others
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall5 out of 5 stars 12,051
-
Performance5 out of 5 stars 10,263
-
Story4.5 out of 5 stars 10,192
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
Objections
- The Ultimate Guide for Mastering the Art and Science of Getting past No
- By: Jeb Blount, Mark Hunter - foreword by
- Narrated by: Jeb Blount
- Length: 5 hrs and 53 mins
- Unabridged
-
Overall5 out of 5 stars 848
-
Performance5 out of 5 stars 721
-
Story4.5 out of 5 stars 716
Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Objections is a comprehensive and contemporary guide that engages your heart and mind.
-
3 out of 5 stars
-
A Chapter In Fanatical Prospecting
- By Tshepo on 05-22-20
By: Jeb Blount, and others
-
Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 11,525
-
Performance4.5 out of 5 stars 9,674
-
Story4.5 out of 5 stars 9,582
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
-
4 out of 5 stars
-
Handful of Good Scripts
- By A. Yoshida on 05-28-18
By: Phil M. Jones
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall4.5 out of 5 stars 396
-
Performance4.5 out of 5 stars 307
-
Story4.5 out of 5 stars 305
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
5 out of 5 stars
-
The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
-
Buy Then Build
- How Acquisition Entrepreneurs Outsmart the Startup Game
- By: Walker Deibel
- Narrated by: Roger Wayne
- Length: 7 hrs and 58 mins
- Unabridged
-
Overall5 out of 5 stars 842
-
Performance5 out of 5 stars 689
-
Story4.5 out of 5 stars 686
Entrepreneurs have a problem: startups. Almost all startups either fail or never truly reach a sustainable size. Despite the popularity of entrepreneurship, we haven't engineered a better way to start...until now. What if you could skip the startup phase and generate profitable revenue on day one? In Buy Then Build, acquisition entrepreneur Walker Deibel shows you how to begin with a sustainable, profitable company and grow from there.
-
5 out of 5 stars
-
Don’t Pass on Reading This Book
- By Serenity Software on 03-07-20
By: Walker Deibel
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,180
-
Performance4.5 out of 5 stars 3,530
-
Story4.5 out of 5 stars 3,484
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
-
Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of the Future
- By: Cameron Herold
- Narrated by: David DeVries
- Length: 2 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 804
-
Performance4.5 out of 5 stars 677
-
Story4.5 out of 5 stars 672
Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way, and entrepreneur and business growth expert Cameron Herold can show you how.
-
3 out of 5 stars
-
Unremarkable.
- By Ashley on 03-10-20
By: Cameron Herold
-
Selling in a Crisis
- 55 Ways to Stay Motivated and Increase Sales in Volatile Times
- By: Jeb Blount
- Narrated by: Jeb Blount
- Length: 3 hrs and 7 mins
- Unabridged
-
Overall5 out of 5 stars 128
-
Performance5 out of 5 stars 112
-
Story5 out of 5 stars 112
In Selling in a Crisis, the world's most sought-after sales trainer Jeb Blount delivers an essential blueprint for staying motivated, keeping your pipeline full, increasing sales, retaining your customers, and advancing your career in times of uncertainty and change. In his classic, no-nonsense style, Jeb gives you fifty-five easy to consume tips, techniques, and tactics that are time-tested and proven to help you stay on top when everything and everyone else is down.
-
5 out of 5 stars
-
Great Read!
- By Anonymous User on 11-09-22
By: Jeb Blount
-
Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- By: Keenan
- Narrated by: Keenan
- Length: 5 hrs and 47 mins
- Unabridged
-
Overall5 out of 5 stars 1,071
-
Performance5 out of 5 stars 902
-
Story4.5 out of 5 stars 894
People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
-
4 out of 5 stars
-
SPIN selling with more EQ mixed in
- By Amazon Customer on 09-28-19
By: Keenan
-
The Cold Email Manifesto
- How to Fill Your Sales Pipeline, Convert like Crazy and Level Up Your Business in 90 Days or Less
- By: Alex Berman, Robert Indries
- Narrated by: Alex Berman
- Length: 3 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 99
-
Performance4.5 out of 5 stars 84
-
Story4.5 out of 5 stars 81
Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.
-
5 out of 5 stars
-
This book helps me everyday
- By Hollie maddux on 07-08-22
By: Alex Berman, and others
-
The Ultimate Sales Machine
- By: Chet Holmes
- Narrated by: Amanda Holmes, George Newbern
- Length: 11 hrs and 28 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,291
-
Performance4.5 out of 5 stars 1,707
-
Story4.5 out of 5 stars 1,685
The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same. This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.
-
1 out of 5 stars
-
Ok if you are selling carpet cleaning services.
- By Sandy on 04-28-10
By: Chet Holmes
-
Predictable Revenue
- Turn Your Business Into A Sales Machine with the $100 Million Best Practices of Salesforce.com
- By: Aaron Ross, Marylou Tyler
- Narrated by: Mary Jane Wells
- Length: 5 hrs and 7 mins
- Unabridged
-
Overall4 out of 5 stars 797
-
Performance4 out of 5 stars 654
-
Story4 out of 5 stars 651
Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine.
-
1 out of 5 stars
-
Absolutely terrible narration. Not recommended.
- By Maximus on 02-22-14
By: Aaron Ross, and others
Publisher's summary
Take the oxygen out of the room with account-based marketing.
The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account-based marketing (ABM) will play a pivotal part in your individual and company's success or failure.
Related to this topic
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 46
-
Performance4.5 out of 5 stars 39
-
Story4.5 out of 5 stars 39
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
-
1 out of 5 stars
-
Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
-
Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall4 out of 5 stars 216
-
Performance4 out of 5 stars 171
-
Story4 out of 5 stars 168
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
-
3 out of 5 stars
-
OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 90
-
Performance4.5 out of 5 stars 80
-
Story4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
-
Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 144
-
Performance4.5 out of 5 stars 117
-
Story4.5 out of 5 stars 116
How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
-
5 out of 5 stars
-
Excellent Book
- By Amazon Customer on 04-04-18
By: Tony J. Hughes
-
The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 36
-
Performance4.5 out of 5 stars 28
-
Story4.5 out of 5 stars 28
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By: John Jantsch
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall4 out of 5 stars 93
-
Performance4 out of 5 stars 81
-
Story4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
3 out of 5 stars
-
GOOD Book. However...
- By ala on 08-03-14
By: David Newman
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 46
-
Performance4.5 out of 5 stars 39
-
Story4.5 out of 5 stars 39
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
-
1 out of 5 stars
-
Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
-
Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall4 out of 5 stars 216
-
Performance4 out of 5 stars 171
-
Story4 out of 5 stars 168
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
-
3 out of 5 stars
-
OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 90
-
Performance4.5 out of 5 stars 80
-
Story4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
-
Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 144
-
Performance4.5 out of 5 stars 117
-
Story4.5 out of 5 stars 116
How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
-
5 out of 5 stars
-
Excellent Book
- By Amazon Customer on 04-04-18
By: Tony J. Hughes
-
The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 36
-
Performance4.5 out of 5 stars 28
-
Story4.5 out of 5 stars 28
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By: John Jantsch
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall4 out of 5 stars 93
-
Performance4 out of 5 stars 81
-
Story4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
3 out of 5 stars
-
GOOD Book. However...
- By ala on 08-03-14
By: David Newman
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 993
-
Performance4.5 out of 5 stars 867
-
Story4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
-
Scale
- Seven Proven Principles to Grow Your Business and Get Your Life Back
- By: Jeff Hoffman, David Finkel
- Narrated by: David Finkel
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 212
-
Performance4.5 out of 5 stars 186
-
Story4.5 out of 5 stars 184
Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
-
5 out of 5 stars
-
All stuff no fluff
- By Jonathan Bonanno on 05-25-21
By: Jeff Hoffman, and others
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,179
-
Performance4.5 out of 5 stars 994
-
Story4.5 out of 5 stars 986
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
-
2 out of 5 stars
-
Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
-
High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- By: Mark Hunter CSP
- Narrated by: Sean Pratt
- Length: 6 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 370
-
Performance4.5 out of 5 stars 315
-
Story4.5 out of 5 stars 311
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
-
3 out of 5 stars
-
recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 176
-
Performance4.5 out of 5 stars 154
-
Story5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
5 out of 5 stars
-
1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 173
-
Performance4.5 out of 5 stars 158
-
Story4.5 out of 5 stars 157
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall4 out of 5 stars 39
-
Performance4.5 out of 5 stars 35
-
Story4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
-
3 out of 5 stars
-
not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall4 out of 5 stars 112
-
Performance4.5 out of 5 stars 95
-
Story4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
5 out of 5 stars
-
Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
-
Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- By: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, and others
- Narrated by: Michael Parrish DuDell
- Length: 6 hrs and 5 mins
- Unabridged
-
Overall4 out of 5 stars 1,485
-
Performance4 out of 5 stars 1,271
-
Story4 out of 5 stars 1,268
From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
-
2 out of 5 stars
-
Middle School material. Vague, no depth.
- By nate on 12-22-13
By: Michael Parrish DuDell, and others
-
Design a Better Business
- New Tools, Skills, and Mindset for Strategy and Innovation
- By: Patrick van der Pijl, Lisa Kay Solomon, Justin Lokitz
- Narrated by: Fleet Cooper
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall4 out of 5 stars 34
-
Performance4.5 out of 5 stars 29
-
Story4.5 out of 5 stars 29
This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
-
3 out of 5 stars
-
Good for people who don't have an experience with Agile and Lean Startup
- By Jovan Vidic on 08-26-17
By: Patrick van der Pijl, and others
-
Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- By: Jill Konrath
- Narrated by: Joyce Bean
- Length: 5 hrs and 14 mins
- Unabridged
-
Overall4 out of 5 stars 76
-
Performance4 out of 5 stars 66
-
Story4 out of 5 stars 66
Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
-
5 out of 5 stars
-
Practical and insightful
- By Locke on 08-27-15
By: Jill Konrath
-
Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 195
-
Performance5 out of 5 stars 171
-
Story4.5 out of 5 stars 172
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
-
5 out of 5 stars
-
One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port
What listeners say about The Book on Account Based Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Pablo A Gonzalez
- 03-21-21
So practical! Loved it.
I’ve been obsessively diving into ABM for about 2 weeks now- 10-15 podcasts, blogs, 2 books, calling every marketer I know... THIS BOOK was the best use of my time so far.
If you want a practical, tactical understanding of ABM, start here.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance4 out of 5 stars
-
Story5 out of 5 stars
- Ray
- 02-26-21
Straight to the point
No regurgitated fluff. As an ABM, I can say that the tactics are quite legit (glad to learn nuggets I haven't heard/tried).
I appreciate the audacity to spend more time talking about direct mail than social...I'm sure the author got flak for it but it is a very legitimate thing. Very good book.
Performance was solid but kind of robotic.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Anonymous User
- 05-31-20
A compelling story, highly recommend!
Not for you if you are looking for boring academic-style stuff.
The book would be most useful for legacy B2B revenue teams. I can confirm the framework described in a book works in action. It enabled me to brainstorm about more use-cases thanks to creative implementation examples.
Wishing the book was longer, yet it's to the point. An inspiring read for marketing/sales/account professionals. I am scared to recommend openly on social as of the competitive edge rivals will get by utilizing the tips.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Anonymous User
- 11-11-20
Great practical guide on B2B ABM
Right in our wheelhouse...this book addressed the strategy, tactics and tools needed for a B2B SaaS startup looking to execute an ABM approach...my company Skycatch sells a SaaS product supported by on-prem software offerings for both mining and construction. ABM is where we are going! I felt like the book was speaking our language. Would love to see an update that integrates the COVID-19 world we live in today. Thanks!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Sia Bani
- 06-20-23
Excellent sales/marketing/customer success book that combines guerrilla marketing and sophisticated strategy
Excellent sales/marketing/customer success book that combines tactical experience (almost guerrilla marketing) and sophisticated strategy.
I highly recommend this book for entrepreneurs, sales, marketing and/or customer success folks, whether experienced or just starting out.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!