Unleash Possible: A Marketing Playbook that Drives B2B Sales
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Unleash Possible: A Marketing Playbook that Drives B2B Sales
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Narrado por:
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Paul Schmidt
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De:
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Samantha Stone
Acerca de esta escucha
Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn’t just tell you what to do, she shows you how to do it and how to partner with sales to get the right results.
There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control.
The problem is - most advice tells you to transform but does little to address the practical realities of making changes in organizations that have complex relationships with sales.
Unleash Possible changes that - it’s a how-to manual for B2B marketers to:
- Become a trusted partner for sales teams to turn to for guidance.
- Change the way marketing is done to better serve buyers.
- Drive more revenue, growth and profitability.
"Rarely do you find a practical, accessible resource that seamlessly combines sales and marketing into a coherent and motivating call to action as Samantha has written here. Highly recommended read by those new (and old) to B2B sales and marketing (yes both sides of the aisle and funnel!).” (Matt Heinz, president, Heinz Marketing Inc.)
"The author's acute awareness of her own learning brings valuable gifts forward in her book. Accepting these gifts and absorbing her ideas will fast-track your success." (Peter Bauer, CEO, Mimecast)
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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