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Publisher's Summary

From the New York Times best-selling authors of Crucial Conversations.... Whether your goal is to change minds, change markets, or change the world - anything is possible for an influencer.

Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social-science research, Influencer shares eight powerful principles for changing behaviors - principles almost anyone can apply to change almost anything.

©2007 Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler; (P)2007 HighBridge Company

What members say

Average Customer Ratings

Overall

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Story

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  • Overall
  • Performance
  • Story
  • Rae
  • Bellbird Park, Australia
  • 04-21-12

Lessons have stayed with me

I have referred to this book with others often since listening to it. While it could be a little briefer, it has powerful stories that are revisited throughout. The lessons will stay with me.

  • Overall
  • Performance
  • Story
  • Hwee
  • Brisbane, Australia
  • 03-21-12

Great book, worth the listen

An excellent book on how to influence people with real life examples. It teaches you how to deal with difficult, entrenched behaviors that seem almost impossible to change. Really useful and entertaining.

  • Overall
  • Performance
  • Story
  • Nicole
  • surprise, AZ, United States
  • 02-22-12

good information, well written

Would you consider the audio edition of Influencer to be better than the print version?

Never read the print version but the audio version is good. Engaging and worth a second listen

  • Overall
  • Performance
  • Story
  • Wang
  • Durham, NC, United States
  • 02-13-12

Wonderful book

Would you listen to Influencer again? Why?

Yes! And I'll buy this book!

What about Eric Conger’s performance did you like?

I like it. Very much like a good lecturer

What’s an idea from the book that you will remember?

Vital behavior

  • Overall
  • Performance
  • Story

Very good points.

Some of the most memorable ideas in this book are:

a) If you want to have an innovation adopted by the public, avoid the innovators, and talk to opinion leaders. Innovators are ignored because they are different.

b) People will be persuaded if they believe:
1.- Change is worth it.
2.- Change is doable.

There are six influence strategies: Social, Personal and Structural, and then adding worthiness and doability give you 3 x 2 = 6 strategies.

The narration is good, can be understood at three times normal speed, and I slowed down sometimes to take in all that was being said.

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  • Story
  • Mickey S
  • Upper Darby, PA, United States
  • 01-30-12

An interesting narration.

Would you recommend this book to a friend? Why or why not?

I would recommend this to a friend who's just learning how to influence others. But, if they've read

Could you see Influencer being made into a movie or a TV series? Who should the stars be?

No, possibly the sub-story of the worms could be made into a movie, and maybe Bruce Willis or Julia Roberts be the scientists that help to develop a way to fight off the worms.

  • Overall
  • Performance
  • Story

Great book! Very useful!

Would you recommend this audiobook to a friend? If so, why?

If you really want to be an agent of change without becoming weary of the process, this book provides great insight on how to get it done. You can make a difference!

Who was your favorite character and why?

There is no specific character but the examples are great! The book is well narrated.

  • Overall
  • Performance
  • Story

Totally worth it!

This is a very interesting book. Thought provoking even, esp. if you think you are unimportant in your organisation. Gives you a different point of view and a few ideas on how to make a difference albeit at your department or team level.
The narrator sounds a little robotic and could do with more emotion in his voice.
The ideas in this book are too numerous for one sitting unless you happen to have a notepad handy....

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  • Wendy
  • United States
  • 01-10-12

Great practical ideas combined w/real life example

What did you love best about Influencer?

The practical ideas combined with real life examples was great! While I'm not working in the extreme situations detailed in the book, the examples clearly show how focusing on vital behaviors makes a huge difference.

  • Overall
  • Performance
  • Story

Just the first round

The first half of this book is interesting. The writer explains clearly his point of view and the examples fit the narrative, but the second part of the book is boring and repetitive. Also the examples makes no sense sometimes. I recommend just for the first round.