
Hook Point
How to Stand Out in a 3-Second World
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Narrated by:
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Brendan Kane
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By:
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Brendan Kane
About this listen
Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live.
A lot of people know who they are, what they do, and a few even know why they do it—but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.
There are more than 60 billion messages shared on digital platforms each day, and the average person is exposed to between 4,000 to 10,000 ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.
Luckily, Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount, Viacom, and MTV, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service, this book is the essential guide for making it in our three-second world.
©2020 Brendan Kane (P)2020 Waterside Productions, Inc.Listeners also enjoyed...
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Critic reviews
“Brendan speaks a language I understand. He makes navigating social media and standing out in crowded markets easy and effective. He’s become my go-to guy for all these things!” (LaLa Anthony, New York Times best-selling author, businesswoman, producer, and actress)
“To make a product, service, or yourself ‘stand out’ in a world of obnoxious clutter, everyone needs some type of competitive advantage. In Hook Point, Brendan Kane, a master strategist intersecting technology and commerce, presents a logical and practical way to achieve that competitive advantage.” (Geyer Kosinski, chairman and CEO of Media Talent Group)
“There is a small window to capture your audience’s attention today. Brendan’s book is a must-read to refocus your acquisition strategy on quality as opposed to quantity.” (Faisel Durrani, former GM/EVP of Def Jam Recordings and president of Marketing Live Nation)
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- By D Z E3 on 01-23-22
By: Joe Pulizzi
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Traffic Secrets
- The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 58 mins
- Unabridged
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Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Slow Down Bro!!!
- By Terence Fisher on 10-18-20
By: Russell Brunson
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Jab, Jab, Jab, Right Hook
- How to Tell Your Story in a Noisy Social World
- By: Gary Vaynerchuk
- Narrated by: John Hopkinson
- Length: 5 hrs and 41 mins
- Unabridged
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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.
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Deceptively outdated, don’t waste time or money
- By Tim on 12-05-23
By: Gary Vaynerchuk
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1000 Social Media Marketing Tricks
- Viral Advertising and Personal Brand Secrets to Grow Your Business with YouTube, Facebook, Instagram - Become an Influencer with Over One Million Followers
- By: Gary K. Clark
- Narrated by: Maurice Portman
- Length: 3 hrs and 17 mins
- Unabridged
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Do you want to learn the secrets and up-to-date success strategies push your business to new heights? You need to understand what to optimize on your social media marketing content, so you can maximize the traffic to its full potential. The dream of becoming a successful entrepreneur, renowned influencer, and achieve freedom from having to work for a corporation are one step away. I will show you the step-by-step strategies and reversed engineered algorithm for each platform to dominate!
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Basic knowledge known to everyone..
- By Amazon Customer on 04-26-19
By: Gary K. Clark
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The YouTube Formula
- How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
- By: Derral Eves, "Mr. Beast" Jimmy Donaldson - foreword
- Narrated by: Derral Eves, Tom Parks
- Length: 10 hrs and 3 mins
- Unabridged
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Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.
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Every insight but how to make quality content
- By Jeff Harper on 09-09-22
By: Derral Eves, and others
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The Persuasion Story Code
- The Magic of Conversational Storytelling
- By: David Garfinkel
- Narrated by: Virtual Voice
- Length: 4 hrs and 30 mins
- Unabridged
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What are the real-world stories that great persuaders use to make deals, close sales and bring masses of people to accept new ideas? In this breakthrough book, renowned coach and copywriter David Garfinkel reveals the types of stories that have proven to make millions of dollars, create important agreements and even change billions of minds, across a variety of industries and situations. Plus, he shows you step-by-step how to create these stories yourself, and use them to reach your own persuasion goals. The hero’s journey type of story is the go-to template for novels and film. But to ...
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David's helped me make a great living!
- By SaDon L Long on 12-06-24
By: David Garfinkel
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
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500 Social Media Marketing Tips
- Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More!
- By: Andrew Macarthy
- Narrated by: Logan Foster
- Length: 10 hrs and 39 mins
- Unabridged
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Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!
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Missing sections
- By Ashley on 01-18-22
By: Andrew Macarthy
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Marketing Magic
- How I Produced 7 Billion Views, 50 Million Social Media Followers and $250,000,000 in Yearly Revenue without Paid Advertising!
- By: Manuel Suarez
- Narrated by: Manuel Suarez
- Length: 6 hrs and 41 mins
- Unabridged
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Does this book promise to make you and your brand an overnight sensation with millions of followers and instant fortune? Nope. Is it a guide offering a 'magic formula' that will eliminate all effort on your path towards success? Absolutely not. But will this book provide you with a detailed, step-by-step roadmap specifically designed to help business owners, entrepreneurs, and those passionate about their crafts build sustainable, profitable brands that last for generations?
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So inspiring!
- By Salvador on 02-11-25
By: Manuel Suarez
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Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Unabridged
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Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
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85% fluff and 15% value.
- By Michael Bowie on 04-09-18
By: Gary Vaynerchuk
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AI-Powered Social Media Marketing 2025
- Cutting-Edge Strategies to Boost Engagement and Make Money Online with Facebook, YouTube, Instagram, X, TikTok, SEO, and More
- By: Jason P Anderson
- Narrated by: Tom Brooks
- Length: 6 hrs and 10 mins
- Unabridged
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Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.
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Perfect for Growing a Brand
- By Julianne Aranda on 02-04-25
By: Jason P Anderson
Why I’m writing this review:
If you’re short on time, this is the book for you. If you want to be of better service to your customers/clients, this book is for you.
I am taking the time to write this review because I have received a ton of value from listening to Hook Point by Brendan Kane.
It took me about 48 hours to listen to this audiobook from beginning to end while getting everything else I need done for my business & personal life.
The key highlights for me are time & flexibility. I live a very active life and the audiobook version made it super easy to listen to key points in this book while at the gym, cooking, driving & taking care of business.
I now have the framework to practice and create better hook points for my film & video production business.
I leave you, the reader, with one of my favorite valuable quotes from the book:
Legendary copywriter, Ernest Lupinacci, is a believer of -
“People don’t buy what you make, they buy what you believe.”
Read This Or Die
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Stop saying your website links
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3 Second Results
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Great book for content driven marketing
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must for all presenters
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Best ever
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You just have to endure constant repetition of the authors background and connections.
Be prepared to hear endless references to the authors website and services that he offers.
Overall I recommend the book, it was just ironic that the author references how people don't like being sold to, while trying to sell you on his services.
A Glorified Advertisement with nuggets of valuable information.
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What annoys me though and why I am leaving a bad review is the author mentions his website every 5 minutes (I am not exaggerating here). And he doesn't simply mention, he spells it even the www of the website. Halfway through the book it just gets unbearable.
Ok read, obnoxious website plugs
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overall the book was good but not great
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Clearly a bright, successful guy
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