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Publisher's Summary

Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand - both online and off - so you can thrive in the new micro-attention world in which we live.

A lot of people know who they are, what they do, and a few even know why they do it - but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.

There are more than 60 billion messages shared on digital platforms each day, and the average person is exposed to between 4,000 to 10,000 ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.

Luckily, Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount, Viacom, and MTV, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points - a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service, this book is the essential guide for making it in our three-second world.

©2020 Brendan Kane (P)2020 Waterside Productions, Inc.

Critic Reviews

“Brendan speaks a language I understand. He makes navigating social media and standing out in crowded markets easy and effective. He’s become my go-to guy for all these things!” (LaLa Anthony, New York Times best-selling author, businesswoman, producer, and actress) 

“To make a product, service, or yourself ‘stand out’ in a world of obnoxious clutter, everyone needs some type of competitive advantage. In Hook Point, Brendan Kane, a master strategist intersecting technology and commerce, presents a logical and practical way to achieve that competitive advantage.” (Geyer Kosinski, chairman and CEO of Media Talent Group)

“There is a small window to capture your audience’s attention today. Brendan’s book is a must-read to refocus your acquisition strategy on quality as opposed to quantity.” (Faisel Durrani, former GM/EVP of Def Jam Recordings and president of Marketing Live Nation)

What listeners say about Hook Point

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90 min in - too much fluff

Well, I hope to update my review later, but so far, for a book that is about grabbing people's attention, this is kinda not practicing what's preached.

A bit of context- I bought it hoping to learn some tips for my youtube channel.

Rather than getting to actual strategies, so far it's just examples and examples trying to convince the reader of the efficacy of hook points.

We know it's efficient - that's why we bought the book. But how many times do we need to hear about Netflix's no late fees policy?

13 people found this helpful

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How many times can you get the narrator to say your website URL?

Too many… This book makes some excellent points and was actually really helpful but I can’t get past the frustrating amount of times this guy forces the narrator to spell out his URL throughout the entire book.

7 people found this helpful

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okay..

Honestly, I think the points in this book were average. Nothing stood out to me. The examples the author used weren't the best in my opinion. I was hoping this book would add value for me in business but it felt as though the author kept dropping his website for you to "shop".

6 people found this helpful

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Full of random, irrelevant info

This book should have been condensed to only include chapter 2. Chapter 1 is full of random stories about Brendan that have nothing to do with the concept of the book. Chapter 3 and beyond is a rambling monologue about all sorts of irrelevant topics, most of which is just quoting other people’s books, such as Simon sinek, Keith Ferrazi, and more. Chapter 2 however is full of great info, and would recommend listening to that chapter, but please skip the rest, it’s not worth your time, nor does it have anything to do with hook points. Which is odd.

3 people found this helpful

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Hook point hook point hook point hook point

After one hour I just couldn’t stand hearing the word hook point one more time.

I have no idea how the author fills the 7 (or was it 8) remaining hours. Probably repeating the word hook point every other sentence while patting himself on the back some more.

3 people found this helpful

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Too much self promotion.

Hook Point = You need to make catchy slogan in 3 seconds like "example" company.

No thanks for the ads. Book is mostly just examples of other successful company slogans and motto's and author just calls them "hook points". It feels like author is overusing said company examples too much throughout book.

The book has some useful information, But the constant self promotion from the author is literally like seeing advertisement on a youtube video or watching a show that has ads every 15 minutes. it totally distracts the thought process when he promotes his other books or telling you to go visit his website. Skip.

3 people found this helpful

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Confusingly mixed

This book starts out talking about "Hook Points", which are a very fuzzy concept. It's explained as both clickbait-but-for-not-worthless-things, but it's also Netflix's business model of delivering DVDs? Confusing.

It then drops that topic entirely and goes on to give advice about how to be a good consultant.

It's not a bad book. The "be clickbaity but then provide something" advice is decent, and the advice about being a good consultant isn't bad, either. It just feels like two half-finished books crammed together.

3 people found this helpful

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Good for getting out there on social media

Brendan does break down how to handle breaking into social media with your business. He talks about the ways you work people's perceptions and grab their attention. One thing to take away is that there is a lot of trial and error with what you need to do to catch someone's attention. It's interesting that changing a word or maybe a different picture is all that is needed to make your brand catch someone's eye.

3 people found this helpful

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Excellent book with tons of tools

great listen picked up tools to use, that will have a positive impact on your business

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Good....But!!

The material is really good if you can get over the repeated plugs to visit his website and/or buy his programs. I admit I about broke several times. That said if all that doesn't drive you away (you will strongly consider stopping many many times) the content is really good.

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  • Jordan A.
  • 05-01-21

Pointing out the obvious

Not exactly a light bulb moment book. It simply points out the blatant techniques that all successful marketeers adopt and we see happening every day in front of us. If you are a real marketing novice, it’s not bad but if you are looking for something more sophisticated and enlightening, you’ll get bored very quickly.

2 people found this helpful

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  • SHOPPER
  • 09-08-21

Visit my website, visit my website, visit my website

He really could’ve just said all supplementary content is on his website but say it once. Pretty good book but the ‘VISIT WWW.’ Literally every minute is really distracting and pushy

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  • Nim
  • 10-08-21

Story is great but keep being distracted by the author plugging his website

The book is good but the authors website plugs are distracting and make you loose the story

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  • Scott
  • 09-29-21

Ready to be sold to every 5-15 minutes?

There’s some useful info woven in. But it’s woven into a narrative that’s about one thing.

Getting YOU to go to websites owned by the author. It’s such a desperate attempt for traffic and clicks.

And actually pretty disgusting when referring to other companies and creators but having a redirect always via the authors sites.

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  • Harun Rabbani
  • 09-23-21

I was hooked

Brendan Kane clearly has honed in on one very important aspect of copywriting and marketing. It completely resonates with me as the most successful modern day entrepreneurs like Gary Vee consistently emphasise that we now live in an “attention economy”.

Hook Point gives clear guidance for readers to learn how to master the attention economy. I’ve listened to the audiobook version and am on my second listen to ensure I can implement as much as I can of Kane’s teaching.

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  • Anonymous User
  • 09-18-21

A lot of name dropping

Great tips but very focused in the authors industry and a lot of personal examples feels like he wants to sell him self

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  • jonathan newton
  • 09-18-21

Brilliant intro to branding

Recommended for anyone starting a brand, launching a product or service. Incredibly useful info on how to start promoting your venture.
For me, the most useful part of this book was Brendan's explanation why you should start with the customer and introductory guide how to do it.

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  • Paul R Palmer
  • 08-18-21

Excellent content but overshadowed by selling

I like the content, there's a good strategy to develop and test your own hook points after educating the listener in what one is. The second half has way to much advertising clearly the author is using the book to pitch for new business

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  • K.Burn
  • 08-05-21

Great story about the author

It doesn't really explain the principles of hook advertising. I'm saddened I got hooked. It doesn't really tell you the science but just thr authors life and story.

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  • Anonymous User
  • 06-24-21

great book

serious food for thought. great value is this book. really has helped me understand offering approaches to social media advertising and just general posts

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  • FOS
  • 10-17-20

Eye opening

This book opened my eyes in regards to “first impressions” (of your content) mostly. I checked out what he said and compared it to my analytics and he was almost 100% spot on.

I feel my attention was drawn to parts where I could improve business so I intend on implementing those changes and then re-reading again and doing a follow up review.

Brendan provided examples from his career to demonstrate points I found this helped a lot to clarify points.

Brendan did an excellent job with the narration too. I could easily increase speed and still hear him loud and clear. Excellent sound quality.

If you’re struggling with generating genuine content interest / how to reach people who genuinely are interested in you / your product or service then this book will be an excellent stepping stone.

1 person found this helpful

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  • Anonymous User
  • 10-16-21

Thanks Brendan

For the first time I'm actually implementing everything I'm reading and this book is a game changer at this point in my life. Super stoked Brendon spoke about meditation too. That's why this book is so good, it's written by a meditator.

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  • Cornel
  • 10-12-21

Stop Advertising your website.

Every two sentences he says visit my website and reads out the entire address. include a pdf or do a page site with all the content. it's breaks the flow of the book. I will for that reason never visitbyour website.