Hook Point

How to Stand Out in a 3-Second World

By: Brendan Kane

Narrated by: Brendan Kane

Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live.

A lot of people know who they are, what they do, and a few even know why they do it—but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.

There are more than 60 billion messages shared on digital platforms each day, and the average person is exposed to between 4,000 to 10,000 ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.

Luckily, Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount, Viacom, and MTV, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service, this book is the essential guide for making it in our three-second world.

©2020 Brendan Kane (P)2020 Waterside Productions, Inc.

Critic reviews

“Brendan speaks a language I understand. He makes navigating social media and standing out in crowded markets easy and effective. He’s become my go-to guy for all these things!” (LaLa Anthony, New York Times best-selling author, businesswoman, producer, and actress)

“To make a product, service, or yourself ‘stand out’ in a world of obnoxious clutter, everyone needs some type of competitive advantage. In Hook Point, Brendan Kane, a master strategist intersecting technology and commerce, presents a logical and practical way to achieve that competitive advantage.” (Geyer Kosinski, chairman and CEO of Media Talent Group)

“There is a small window to capture your audience’s attention today. Brendan’s book is a must-read to refocus your acquisition strategy on quality as opposed to quantity.” (Faisel Durrani, former GM/EVP of Def Jam Recordings and president of Marketing Live Nation)

Read This Or Die

The headline “Read This Or Die” is an example of a Proclamation Lead: A bold statement. The goal is to push the envelope on what is credible. I learned this while listening to the book. Brendan Kane goes deeper into describing why, how, and when to use proclamation leads & other types of leads in his book Hook Point.

Why I’m writing this review:
If you’re short on time, this is the book for you. If you want to be of better service to your customers/clients, this book is for you.

I am taking the time to write this review because I have received a ton of value from listening to Hook Point by Brendan Kane.

It took me about 48 hours to listen to this audiobook from beginning to end while getting everything else I need done for my business & personal life.

The key highlights for me are time & flexibility. I live a very active life and the audiobook version made it super easy to listen to key points in this book while at the gym, cooking, driving & taking care of business.

I now have the framework to practice and create better hook points for my film & video production business.

I leave you, the reader, with one of my favorite valuable quotes from the book:
Legendary copywriter, Ernest Lupinacci, is a believer of -
“People don’t buy what you make, they buy what you believe.”

Stop saying your website links

The book was good, but it was ruined by the constant “to learn more visit our website at …” honestly I almost stopped listening to it because of how many times he says it. Good book, rough audio reading.

3 Second Results

What can I say that hasn’t already been stated. Hook Point had me hooked the moment it came across my audible suggested reads. Brendan Kane inspired me, informed me, and impacted me. Hook Point was very engaging, held my attention, and had such a consistent flow. I finished the book in about 4 workout sessions at the gym. I truly appreciated the sincerity and genuine energy that I received from Brendan’s absolute willingness for his audience to really thrive off the information. There were moments I felt as though I could just call him up like hey can you help me with (xyz) and if the circumstances were right and purposeful he wouldn’t object. Brendan is truly a master craftsman and guru in his respected field. I really could sense Brendan owns the material and is fully confident the reader will not buy into the pitch but will be 100% convinced to practically apply the information from the pitch. My goals after reading is to strengthen my brand, dig deeper in much testing and research of hooks, and hopefully have a meeting with Brendan so that I can provide value back to him for blessing me!

Great book for content driven marketing

My creative team and I are using the strategies in this book as a spring board for more content driven marketing on social and emails.

must for all presenters

it does not matter if you are influencer or not, this book tells you how to deliver a message, content or just expose ideas in a very atractive way.

Best ever

So yes I see on the reviews that he mentioned his website a lot but aye he got to pay bills too and the reason we read this was to expand and has definitely helped me learn more things I got to work on thanks for everything Brendan

A Glorified Advertisement with nuggets of valuable information.

Overall, the content that focused on hook generation was actionable and thought provoking.

You just have to endure constant repetition of the authors background and connections.

Be prepared to hear endless references to the authors website and services that he offers.

Overall I recommend the book, it was just ironic that the author references how people don't like being sold to, while trying to sell you on his services.

Ok read, obnoxious website plugs

The books starts pretty well. And there are interesting examples and a good intro to social media and marketing.

What annoys me though and why I am leaving a bad review is the author mentions his website every 5 minutes (I am not exaggerating here). And he doesn't simply mention, he spells it even the www of the website. Halfway through the book it just gets unbearable.

overall the book was good but not great

I was disappointed it didn't talk about the science of attention but overall the book good guidance on how to create best hook

Clearly a bright, successful guy

Want to increase people's awareness of you? Great book to do that. Just be ready for the never-ending sales pitches throughout!