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Publisher's Summary

If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets. Why can't someone pay me to live my best life? this book is for you....

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today - earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.

As nightlife blogger, then social media strategist, and now talent director at Hearst Magazines, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:

  • Build an audience and keep them engaged
  • Package your brand and pitch your favorite companies
  • Monetize your influence and figure out how much to charge

Plus tips on:

  • Landing an agent
  • Getting on the radar of your favorite sites
  • Praising a brand without alienating their competitors

Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles, from creating content worth double tapping and using hashtags to get discovered to understanding FTC rules and delivering metrics. She'll show you how to elevate your profile, embrace your edge, and make money - all while doing what you love.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2018 Brittany Hennessy (P)2018 Blackstone Audio, Inc.

What members say

Average Customer Ratings

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love this how to become an influencer for dummies!

I loved the way this book approaches to teach individual the ropes to becoming an Influencer. I especially appreciated learning the best way to write letters and respond to people within the industry. If your considering becoming an influencer you need to read this book, it will help you know the advantages and disadvantages of becoming an influencer. Its not always glamorous!

2 of 2 people found this review helpful

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Not very insightful

Do you have a lot of social media followers? If yes, then start a blog, make your profile pic one of your face, and include your email to facilitate recruitment from potential sponsors. There, saved you a credit!

3 of 4 people found this review helpful

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Want to become an influencer?

Must read if your interested in becoming a influencer. Brittany gives step by step advice and real- life influencers personal thoughts. She list influencers @ so you can go to their IG pages. Im already implementing many of the things Brittany mentioned in the book. I learned so much and will be passing this book along to many others!!

1 of 1 people found this review helpful

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More useful when you have a high number of followers but overall helpful

This book provided a lot of great advice on things to keep in mind as you navigate the influencer life. I felt like it was directed more towards people with thousands of followers but as someone who has less than 1000, there are things I can implement now to save myself from issues in the future.

1 of 1 people found this review helpful

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The Holy Grail For Influencers

Loved it! No fluff, straight to the point and filled with information. A must read for anyone looking to leap into becoming an influencer or needing to step up their game.

1 of 1 people found this review helpful

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A must read

Thank you so much for writing this amazing book. As a Blogger and influencer this book is extremely valuable. Looking to start blogging pick up your copy today!

1 of 1 people found this review helpful

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This is an Influencer Handbook

This is a must read for anyone remotely interested in being a Professional Blogger/Vlogger Influencer. Loved hearing from an insider‘s perspective on how things work, what you should do, what you shouldn’t do - “don’t be that girl”, how you should do it and so much more. I will be re-listening to this and I’ve already highlighted parts of the physical book. Thank you Brittany for breaking it down for everyone. Highly recommend anyone who’s serious about leveraging social media and growing their own brand to STUDY this book. Yes, STUDY not just read.

1 of 1 people found this review helpful

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Awesome book on becoming an influencer

This book is really amazing! I am trying to become active on social media to promote my business and this book has really helped me understand the environment and overall rules of being a successful influencer. It is full of real-life examples which are priceless and truly allow the listener to learn from the writer's experiences, instead of living through some of the lessons themselves.. I think this is the biggest gift a book can offer.

I especially loved the last few chapters which are packed with practical advice. I highly recommend this book to anyone who would like to become active on social media, particularly, if you are trying to build a personal brand!

Thanks for a great book!

1 of 1 people found this review helpful

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Educational

Brittany Hennessy clearly saw a need and filled it.
This book will go a long way to help shape Influencer marketing for the up and coming influencers as well as the seasoned veterans.

1 of 1 people found this review helpful

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Quality information for all

loved the book and how real she is. the information is valuable for anyone in the industry or who want to be.