Influencer

By: Brittany Hennessy

Narrated by: Brittany Hennessy

If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets. Why can't someone pay me to live my best life? this book is for you....

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today - earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.

As nightlife blogger, then social media strategist, and now talent director at Hearst Magazines, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:

• Build an audience and keep them engaged
• Package your brand and pitch your favorite companies
• Monetize your influence and figure out how much to charge

Plus tips on:

• Landing an agent
• Getting on the radar of your favorite sites
• Praising a brand without alienating their competitors

Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles, from creating content worth double tapping and using hashtags to get discovered to understanding FTC rules and delivering metrics. She'll show you how to elevate your profile, embrace your edge, and make money - all while doing what you love.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2018 Brittany Hennessy (P)2018 Blackstone Audio, Inc.

The blueprint for becoming a successful influencer

I absolutely loved this book. It is a complete blueprint for becoming a successful influencer. Brittany provided countless stories, challenges and action plans. I’m looking forward to listening to this book again with pen and paper in hand. So well done and I appreciate Brittany being open and willing to share the nitty gritty details that one would not know without experience or education in the industry.

Hit the mark on the head

This book was so good and really hit the mark on the head. I have one hundred thousand youtube subscribers and feel confident on what I need to do next.

Very basic intro info

If you are completely new to the idea of creating a personal brand and becoming an influencer ( making a living off of said brand through sponsored content and brand partnerships), this book may be useful as it gives a glimpse into influencerpreneurship, including interviews with notable instagram influencers. However, if you’re looking for concrete, actionable tips on how to create and grow your personal brand, sadly this book falls short.
I’m in the intermediate area ( I have about 50k followed on Pinterest and on my largest Instagram about 8k; I also run a FB group for bloggers with about 30k members) and am looking to switch my business model from consulting to partnerships. I’ve done some in the past and worked with brands but it was the smaller of my income streams. I bought this book thinking I’d get concrete and actionable tips on how to grow my follower base and learn how to better collab with brands, and while while he author does give some good info on what brands are looking for, it was info I was aware ( being professional, creating a press kit, etc). In other words, i didn’t get much out of the book that I can actually implement and the content is very introductory.

The Best Social Media Book I’ve Read

So I was road tripping and picked this audio book to start my trip not really thinking I’d come anywhere close to finishing but wow!I felt in the zone listening to it, and finished it before I finished the road trip lol. I really appreciated Brittany’s work! I’ve studied Gary Vaynerchuk closely for years and always had a passion for social media but have been kind of stuck in limbo in what to do next. I can easily say this book was my favorite out of at least 5 books I’ve done on social media and has inspired me to take big steps in my own personal journey with social media. It was very well done providing all kinds of examples and stories from current influencers that are beneficial to anyone looking to apply their methods. If you have any interest in becoming an influencer or just how the whole influencer game works, this is a must read!

Loved this book!

This book needed to be written, whew! Brittany brilliantly shares insight into the influencer world and shows readers how to build a brand that companies won’t be able to turn down. Thank you Brittany for creating this wonderfully written resource full of amazing advice to all of us aspiring influencers.