We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
Contagious Audiobook

Contagious: Why Things Catch On

Regular Price:$20.99
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

What Members Say

Average Customer Rating

4.5 (2691 )
5 star
 (1639)
4 star
 (762)
3 star
 (219)
2 star
 (50)
1 star
 (21)
Overall
4.5 (2282 )
5 star
 (1400)
4 star
 (635)
3 star
 (181)
2 star
 (44)
1 star
 (22)
Story
4.5 (2290 )
5 star
 (1451)
4 star
 (631)
3 star
 (155)
2 star
 (39)
1 star
 (14)
Performance
Sort by:
  •  
    stephen joseph whitten 02-21-17 Member Since 2015
    ratings
    REVIEWS
    2
    2
    Overall
    Performance
    Story
    "valuable information"

    If you have a product or business idea you are trying to create, this book will give you great inspiration and information.

    0 of 0 people found this review helpful
  •  
    Daniel 02-20-17
    Daniel 02-20-17
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Very informative!"

    Everything was well explained. Better yet, there was more than one story behind every step to making an idea or product "Contagious". Definitely a good read!

    0 of 0 people found this review helpful
  •  
    John Chamblee, GA, United States 02-03-17
    John Chamblee, GA, United States 02-03-17 Member Since 2009

    I'm a lawyer and mediator. I represent businesses in disputes with their insurers and in other complex litigation. I also assist machinery companies and manufacturers (primarily international) with equipment sales, non-disclosure agreements, and business issues. I also mediate commercial disputes.

    HELPFUL VOTES
    466
    ratings
    REVIEWS
    139
    118
    FOLLOWERS
    FOLLOWING
    131
    0
    Overall
    Performance
    Story
    "It's OK"

    I'm not sure there is a lot that is very new in this book, although the author does a nice job of putting together some interesting psychology-based marketing research into a relatively compact package. The book is pretty engaging and moves quickly.

    A few pet peeves:

    1. Like of lot of authors of this generation, the set up takes forever. You are literally almost an hour into the book before he is officially ready to begin. This is accompanied by a lot of fluff that really is unnecessary.

    2. The narration is competent, but, to me anyway, somewhat irritating. He has a somewhat whiny voice that is particularly irritating when Berger (the author) veers off into Metro Millennial-speak regarding subjects such as drinking sodas and eating vegetables. Listen to the sample carefully and decide if you can stand it.

    3. Even though it is pretty short, it really could be shorter. The print book reaches just over 200 pages with large print and 1.5 spacing. If you cut the introduction and paired it down to the key principles, it would shrink by about 30 percent.

    0 of 0 people found this review helpful
  •  
    BJ 02-02-17
    BJ 02-02-17 Member Since 2016
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    9
    9
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "great for everyday ideas"

    if your someone looking to make something or create something think about listening to this book it qill help you orginize some of your reasons on why you need to share your idea with the world and how!!

    0 of 0 people found this review helpful
  •  
    Sam 01-26-17
    Sam 01-26-17 Member Since 2015
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "The go to book on this topic"

    Easily the best book I have read on this subject. It expands on the theories that others just reach by adding important human psychology factors. In a way, I want to keep this book a secret from other marketers! Its too good!

    0 of 0 people found this review helpful
  •  
    Giarraffa Co Llc 01-23-17 Member Since 2014

    Creative Products for Creative People

    ratings
    REVIEWS
    2
    1
    Overall
    Performance
    Story
    "Loved it"

    Contagious is packed with practical information that you can implement right away into your marketing efforts.

    Easy to digest and tons of data from brands that stand out and why they do.

    Just fantastic!

    0 of 0 people found this review helpful
  •  
    Justin 01-17-17
    Justin 01-17-17 Member Since 2016
    ratings
    REVIEWS
    4
    4
    Overall
    Performance
    Story
    "DMG Approved!"

    Definitely a future guest of the dental marketing guy show! I continued to be impressed by Dr. Berger's insights into consumer psychology.

    0 of 0 people found this review helpful
  •  
    Michael Chamis Flower Mound, Texas USA 12-10-16
    Michael Chamis Flower Mound, Texas USA 12-10-16 Member Since 2016
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "Required reading for sales and marketing"

    My 20 years experience in sales wrapped up in an entertaining read. Required reading for my sales team.

    0 of 0 people found this review helpful
  •  
    Kinsey Hannappel 12-08-16 Member Since 2015
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "Would highly recommend!"

    Love love love!! This is a great book for all marketers and business owners. I will definitely be reading this again!

    0 of 0 people found this review helpful
  •  
    Tracey 12-02-16
    Tracey 12-02-16 Member Since 2014
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    5
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Well done"

    I wasn't exactly sure what to expect as some books deliver content that is not indicated by their title. This one delivered exactly what you would expect from a book called contagious. I appreciated that the discussion was realistic - not every principle works every time. I also liked the examples of things that worked and did not work. Can't wait to put these ideas into practice!

    0 of 0 people found this review helpful
Sort by:
  • Sam
    United Kingdom
    2/26/15
    Overall
    Performance
    Story
    "Best read of the year"

    A must for those interested in marketing and communication. Up to date, scientific and beautifully written.

    I will be re reading it again soon!

    1 of 2 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.