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Contagious Audiobook

Contagious: Why Things Catch On

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Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

What Members Say

Average Customer Rating

4.5 (3085 )
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Performance
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  •  
    ajnickmom 09-12-17
    ajnickmom 09-12-17 Member Since 2016
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    REVIEWS
    10
    4
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    Story
    "Listening again years later"

    The ideas In This book may actually be timeless. In the field of digital marketing, a book written usually is outdated by the time it's gone to print. Strategies and tips end up feeling like a waste of time. This is not the case with Contagious. Contagious remains as valuable as the first time I read this years ago.

    If your interested in steps that can help improve your marketing execution and make an ad, product or brand go "viral" the these are key principles to design that strategy.

    I'll likely listen to this again in a year or two just to remind myself that great principles in marketing are truly timeless.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 08-23-17 Member Since 2017
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    1
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    "catchy"

    inside this book are dome very useful concepts and some valuable information as well. it's a pretty decent buy!

    0 of 0 people found this review helpful
  •  
    Alessandro Orlandi 08-09-17 Member Since 2016
    HELPFUL VOTES
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    "I loved it"

    The book is very interesting and the interpretation is very good. Must read if u want to know more about marketing

    0 of 0 people found this review helpful
  •  
    Annelyn Sanchez 07-28-17 Member Since 2017
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    5
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    "informative"

    It was nice to learn all the reasons things go viral. good read to learn.

    0 of 0 people found this review helpful
  •  
    Jennie H 07-19-17
    Jennie H 07-19-17 Member Since 2016
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    9
    8
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    "Great book!"

    This book will challenge you to think differently about how one needs to tell their story to sell their products.

    0 of 0 people found this review helpful
  •  
    angelica 07-18-17
    angelica 07-18-17
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    REVIEWS
    4
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    Story
    "So GOOD that I want a hard copy!"
    Would you consider the audio edition of Contagious to be better than the print version?

    I've only done the audio edition, but after listening to the book, I now want a hard copy of it so that i can always reference back to what I learned.


    Was this a book you wanted to listen to all in one sitting?

    YES! I literally could not get enough of it. The book was every bit of its own title. It was CONTAGIOUS!


    0 of 0 people found this review helpful
  •  
    Mohammed Al Mutairi 07-18-17 Member Since 2016
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    15
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    "got me open to a whole new level of marketing"

    loved this book.
    a very great book about markiting strategy rich with examples from today's world branding and marketing.
    its that kind of book you will listen to it again and again.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 07-12-17 Member Since 2015
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    "Great Story Format"

    The story emulated the same principles he identified in the book. A great book to reference as well, provided that he has done actual research. Good job.

    0 of 0 people found this review helpful
  •  
    Lonnie Horne 07-02-17
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    1
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    "great content"

    I really enjoyed it. Easy to follow. Great content and I am ready to implement these steps into my own business right now!

    0 of 0 people found this review helpful
  •  
    Kindle Customer 06-29-17 Member Since 2017
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    3
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    "Interesting.."

    Using STEPPS, the author explains how things go viral and others don't. Each letter in the acronym is broken down and there are plenty of examples to show how each of them are effective. Very informational for anyone in marketing, the arts, or just a curious reader. Check it out!

    0 of 0 people found this review helpful
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  • Przemek
    11/18/16
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    "Essential for EVERY adman and entrepreneur!"

    The reseaech here is cutting edge. This should be in every advertising degree compulsory curriculum

    0 of 0 people found this review helpful
  • M. Millward
    9/5/16
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    Performance
    Story
    "Amazing - worth x100 the price"

    Essential must have for any business owner, whether you have a product, person, information or anything else - this book is a must sell

    It is the bible for virality

    0 of 0 people found this review helpful
  • patrice
    6/20/16
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    Performance
    Story
    "Insightful, inspiring and priceless"

    The best book I've read in about 10 years! Absolutely amazing, a real game changer!

    0 of 0 people found this review helpful
  • Stephen Lowrey
    6/2/16
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    Performance
    Story
    "Don't buy this book! It's my secret weapon..."

    This is one of the best books I have read in a long time. Many new ideas and reinforcement of many suspicions one has in how people react. Great stories backed up with facts and figures, easy to understand and I can't wait to put some of this into practice.

    0 of 0 people found this review helpful
  • J. Scudamore
    Manchester
    5/24/16
    Overall
    Performance
    Story
    "Worth the time and money"

    Good examples of proving the theory and entertaining. The next level would be for the author to have used the techniques on his own projects and would of made them more practical.

    Also some products don't easily fit into the technique categories so advice on that would of improved the book.

    0 of 0 people found this review helpful
  • Abhishek
    5/21/16
    Overall
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    "Getting viral gracefully!"

    explains very clearly what gets viral and how to have directed approach to get it.

    0 of 0 people found this review helpful
  • qwerty
    5/4/16
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    Performance
    Story
    "Top Class book on contagious marketing"
    What made the experience of listening to Contagious the most enjoyable?

    it was informative, i learned things that i can implement


    What was one of the most memorable moments of Contagious?

    it has many interesting a relevant case studies


    Any additional comments?

    buy it u won't regret

    0 of 0 people found this review helpful
  • Sam
    United Kingdom
    2/26/15
    Overall
    Performance
    Story
    "Best read of the year"

    A must for those interested in marketing and communication. Up to date, scientific and beautifully written.

    I will be re reading it again soon!

    1 of 2 people found this review helpful

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