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Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5.0
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  • 4.5 out of 5.0
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Absolutely Awesome!

Would you consider the audio edition of Contagious to be better than the print version?

Only listened to Audio.

What was the most compelling aspect of this narrative?

The truth behind the psychology.

Which scene was your favorite?

Last chapter summary

Was there a moment in the book that particularly moved you?

All of it

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Contagious

This book definitely caught on. I've meant to read it ever since I heard recording artist NIPSEY HUSSLE talk about this book and the $100 Cheese steak within as being the inspiration for his $100 album. I've talked about and recommended this book since I started it. The narrator was easy to listen to. Refreshing to hear a book read in a youthful voice.
I'll be listening to this one twice.

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Statist and socialist in nature but excellent

I was turned off because the author is very socialist leaning and loves government and control over others lives and does not understand macroeconomics. Putting this aside, the book brought out many wonderful points and it is a must-read for people interested in marketing!

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Practical, Valuable, Focused, Entertaining

This book doesn't mess around at all; it dives straight into powerful, actionable concepts and doesn't waste time with anything that isn't to the point. The narration is good when sped up, the stories are fun and instructive, and the book maintains pace and focus throughout. Definitely recommending this to several friends.

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Listening again years later

The ideas In This book may actually be timeless. In the field of digital marketing, a book written usually is outdated by the time it's gone to print. Strategies and tips end up feeling like a waste of time. This is not the case with Contagious. Contagious remains as valuable as the first time I read this years ago.

If your interested in steps that can help improve your marketing execution and make an ad, product or brand go "viral" the these are key principles to design that strategy.

I'll likely listen to this again in a year or two just to remind myself that great principles in marketing are truly timeless.

  • Overall

catchy

inside this book are dome very useful concepts and some valuable information as well. it's a pretty decent buy!

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I loved it

The book is very interesting and the interpretation is very good. Must read if u want to know more about marketing

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informative

It was nice to learn all the reasons things go viral. good read to learn.

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Great book!

This book will challenge you to think differently about how one needs to tell their story to sell their products.

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So GOOD that I want a hard copy!

Would you consider the audio edition of Contagious to be better than the print version?

I've only done the audio edition, but after listening to the book, I now want a hard copy of it so that i can always reference back to what I learned.

Was this a book you wanted to listen to all in one sitting?

YES! I literally could not get enough of it. The book was every bit of its own title. It was CONTAGIOUS!

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  • Przemek
  • 11-18-16

Essential for EVERY adman and entrepreneur!

The reseaech here is cutting edge. This should be in every advertising degree compulsory curriculum

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  • M. Millward
  • 09-05-16

Amazing - worth x100 the price

Essential must have for any business owner, whether you have a product, person, information or anything else - this book is a must sell

It is the bible for virality

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  • patrice
  • 06-20-16

Insightful, inspiring and priceless

The best book I've read in about 10 years! Absolutely amazing, a real game changer!

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  • Stephen Lowrey
  • 06-02-16

Don't buy this book! It's my secret weapon...

This is one of the best books I have read in a long time. Many new ideas and reinforcement of many suspicions one has in how people react. Great stories backed up with facts and figures, easy to understand and I can't wait to put some of this into practice.

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  • J. Scudamore
  • 05-24-16

Worth the time and money

Good examples of proving the theory and entertaining. The next level would be for the author to have used the techniques on his own projects and would of made them more practical.

Also some products don't easily fit into the technique categories so advice on that would of improved the book.

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  • Abhishek
  • 05-21-16

Getting viral gracefully!

explains very clearly what gets viral and how to have directed approach to get it.

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  • qwerty
  • 05-04-16

Top Class book on contagious marketing

What made the experience of listening to Contagious the most enjoyable?

it was informative, i learned things that i can implement

What was one of the most memorable moments of Contagious?

it has many interesting a relevant case studies

Any additional comments?

buy it u won't regret

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  • Sam
  • 02-26-15

Best read of the year

A must for those interested in marketing and communication. Up to date, scientific and beautifully written.

I will be re reading it again soon!

1 of 2 people found this review helpful