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Publisher's Summary

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement - skills that are also effective in the workplace. By applying seven "magic" words in a business setting, David offers tools for effective and persuasive communication. You will learn:

  • The secret word that Harvard psychologists discovered is the key to unlocking human motivation
  • How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you
  • The number one mistake that managers make during 1-on-1's, and the one simple word that can fix it all
  • What Dale Carnegie dubs "the sweetest sound in any language"
  • How one tiny word can instantly change someone's mind for the better
  • The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down
  • How the infamous "But Eraser" works and why so many people mess it up
  • The REAL magic behind the word "thanks"
  • The seven words: Magic Word #1 - Because Magic Word #2 - "Name" Magic Word #3 - If Magic Word #4 - But Magic Word #5 - Absolutely Magic Word #6 - Thanks Magic Word #7 - Help

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2014 Tim David (P)2014 Gildan Media LLC

What members say

Average Customer Ratings

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  • 4.5 out of 5 stars
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  • Overall
    3 out of 5 stars
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    2 out of 5 stars
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    2 out of 5 stars
  • Gerardo
  • Austin, TX, United States
  • 01-21-16

Very essential

If you have watched Barney the dinosaur, you know the magic words are "please" and 'Thank you". Tim David has expanded the list by adding 'yes', 'you', 'but' and a few others. True, these words are very powerful when used properly, but you don't need an entire book to explain them. Today, our time is our most valuable resource. I would have given this book five stars if he had condensed it to 30 minutes.

16 of 17 people found this review helpful

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    5 out of 5 stars
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a huge hit

I really enjoyed this book. I didn't really know what to expect, but the narrator and author was extremely entertaining. The analogies to Magic made it fun and applicable. There's many great leadership skills here and if you are a person who is a strong Communicator or wants to improve your communication skills this is definitely a must read.

3 of 3 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars

Surprisingly Great!

I have read many self help books, business books, sales books and biographies... All in effort to become a better leader and better business professional.

This book is short and to the point. Which is a huge plus sometimes.
The words and explanations given are there and make sense to the listener.
Doesn't flow like a an for the writer although you do learn from it that he coaches for a living.


I am happy with this book and see myself hearing again in the future. I don't completely agree with the price tho, but happy I used a credit for it.

2 of 2 people found this review helpful

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    5 out of 5 stars
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Loved the book!

I have read the book four times and will continue to read it. I need to let it renew mind. It has some awesome thoughts.

5 of 6 people found this review helpful

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    4 out of 5 stars
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    4 out of 5 stars

Thanks for sharing :-)

Tim, thanks for your time and efforts in putting this book together. It was an enjoyable, educating and a book that I will share with my coworkers and friends. - Chris Spears

6 of 8 people found this review helpful

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    4 out of 5 stars
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4 stars

I got value out of it. I'll listen to it again so that says something. Not a must have but if you're interested in this topic check it out.

5 of 8 people found this review helpful

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    1 out of 5 stars
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Outdated and Naive Sales Tactics/Principals

Would you try another book from Tim David and/or Walter Dixon?

No

What could Tim David have done to make this a more enjoyable book for you?

Written a better book

Would you listen to another book narrated by Walter Dixon?

Nothing wrong with the narration

If you could play editor, what scene or scenes would you have cut from Magic Words?

I never would have published it

Any additional comments?

This is only the second book I have ever returned to Audible or Amazon, complete waste of time & money. These tactics are old and tired and no professional sales person would use them. I guess if your goal is to become one of those sales hacks that call you on your cell on a daily basis, trying to sell you junk that you don't have any need for, then this is the book for you, you'll fit right in with all the other hacks in the cold calling boiler room.

3 of 5 people found this review helpful

  • Overall
    5 out of 5 stars

Powerful lessons

Loved it! It definitely helped to understand connecting with people and how to properly use words to help people.

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    5 out of 5 stars
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I Listen to This Every Few Months

Excellent points, excellent delivery. I appreciate the stories that relate to each "magic" word, and I especially appreciate the suggestions for usage. Having this book on audio makes it easily available as a "reminder."

  • Overall
    5 out of 5 stars
  • K. Pham
  • Houston, Texas United States
  • 03-19-17

simple, compelling, and reminds us of our power

great book, entertaining and informative. I've already been applying and I'm grateful to be more aware and able to consciously create more powerfully with the 7 magic words!