
Get to the Point!
Sharpen Your Message and Make Your Words Matter
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Narrado por:
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Jeff Hoyt
In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less.
A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. "Global warming is real" is not a point. "Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact" is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
©2017 Joel Schwartzberg (P)2017 Joel SchwartzbergListeners also enjoyed...




















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Engaging
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Poignant
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to the point
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insightful
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Excellent Work!
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Constant read to help with getting to the point faster
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Good point
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Meta- accomplishes its point exceedingly well
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communicate clearly in a short and efficient way. Thanks
Short and to the point
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Excellent resource
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