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Publisher's Summary

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .

If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.

©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers

What members say

Average Customer Ratings

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  • Overall
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Lots of practical anecdotes, but starting to feel dated already

If you are new to Gary V, then you will get a lot of good new concepts and practical examples from this book. However if you've been listening to his stuff for a while (which I recommend you do) then there's nothing really new for you here. In fact it's a little bit frustrating to have Gary reading to you as opposed to telling you straight up what's on his mind right then and there. For that you would want to get his latest book, #askgaryvee, where he goes off script almost all the time.

The book is a few years old now, which is a lifetime in social media and Internet age, and it's hard to listen to a book on social media without hearing of Instagram, Snapchat, or live video. I would have given it five stars had I read it when it was first released, and had Gary not read directly so much (which I'm thankful he does in his new book).

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Must read!

Every business owner needs to read or listen to this book. The concepts are still more than relevant. Thanks Gary Vee!

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veey informative and it blew my mind

Good narrator, great ideas given with real examples. it was very useful toe and certainly I'll apply in my company.

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Very Good

Some of the techniques are outdated. The religion is still valuable. It's 2017 and there aren't many "Honey Empires". You can still do this method and win..Social Media is saturated, but if you're good enough, niche and patient you can win. Still very much worth the read and stands up to his other books.

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Gery sharing his best!!!

Absolutely loved it! Even after so many years (listened 1/2017) still actual and right! Highly recommend!

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Great audio book; you get the real Gary V.

Gary goes off script to give great insight and shares his passion for having passion for the people he works with and the businesses he's associated with.

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A must listen

I really enjoyed this and found it very useful in my business and a good polish on things we can do better. #kmglife

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Gary Vee was right!

Gary certainly earned the right to say "I told you so". Everything he said about the power of social media came to pass and then some. The book also had great insight that is applicable today. Gary's performance is energetic and entertaining as usual. His "off script" moments provide a little extra value encase you've already read the print book.

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A must for every online marketer 👍

I love this book and loved it even more that gary vee read it and threw in his side comments. Awesome awesome book.

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Gary is a Genius!

Gary has the ability to forecast the direction of business with pinpoint accuracy, He is a true visionary!