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The Thank You Economy Audiobook

The Thank You Economy

Regular Price:$23.95
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Publisher's Summary

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .

If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.

©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers

What Members Say

Average Customer Rating

4.5 (1510 )
5 star
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Performance
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  •  
    William 10-09-16
    William 10-09-16 Member Since 2016
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    "amazing stuff"

    I highly recommend this book to anyone in a marketing position. From small business to large multi national companies, this book explains where the world is today and how to properly market in it.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 09-16-16 Member Since 2014
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    18
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    "Ignore at Your Peril"

    As he always does Gary delivers with his straight talk yet commonsense filled passion. In 2016 this book is every bit as relevant as when he wrote it. It is such a simple principle, to care, and it is incredible how many companies fail to do it. Obviously a company can't care. It is brick-and-mortar. It is the culture, people, and leadership that dictate whether a company actually cares.

    Simply put, you need this book.

    0 of 0 people found this review helpful
  •  
    Mateusz Mackiewicz 09-10-16 Member Since 2016
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    8
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    "Amazing. I wished I read it when it was published"

    Gary V as always giving the best content possible. It amaze me that he was talking about already 5 years ago. Things which are so obvious now.
    I highly recommend it to anyone leading the business nowadays!

    0 of 0 people found this review helpful
  •  
    Rob A maryland usa 07-14-16
    Rob A maryland usa 07-14-16 Member Since 2016
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    15
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    "worth listening to it again and again "

    As always Gary provides entertaining and informative content. Very applicable and relevant. I would highly recommend this as a top 5 business book for all entrepreneurs and business people to read.

    0 of 0 people found this review helpful
  •  
    Annagail 07-02-16
    Annagail 07-02-16 Member Since 2013
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    26
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    "Great Advice!"

    We need to focus on making connections with our customers. We must show we care.

    0 of 0 people found this review helpful
  •  
    Mia Myers California 06-04-16
    Mia Myers California 06-04-16

    Mia Myers SmartSeeds

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    "Used car salesman advice narrated in person"
    Would you try another book from Gary Vaynerchuk and/or Gary Vaynerchuk?

    Never.


    Would you be willing to try another book from Gary Vaynerchuk? Why or why not?

    Content could have been summarized in 2 pages (and has been). How To Sell. Author read it aloud for us (and improvised extra stuff!) Nasal screechy voice went on forever. If I want to listen to a used car salesman tell me tricks of the trade, I'll buy a used car. Ack.


    How did the narrator detract from the book?

    His voice was not meant for broadcasting. Bad enough, but he talked too fast and added improvised sidebars. Loves to hear himself talk. I did not.


    You didn’t love this book... but did it have any redeeming qualities?

    The cover notes were helpful. And sufficient.


    0 of 0 people found this review helpful
  •  
    Allen L. Elliott Wa 06-04-16
    Allen L. Elliott Wa 06-04-16
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    "love Gary Vee..."

    this book will sell for destruct in 2015? I don't think so... Still relevant today.

    0 of 0 people found this review helpful
  •  
    Nicholas 06-01-16
    Nicholas 06-01-16 Member Since 2016
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    "Thank you Gary Vee/Economy "

    This book plays right off of Crush it, went from passion to execution with a passion! Read this book!

    0 of 0 people found this review helpful
  •  
    Dale 05-30-16
    Dale 05-30-16
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    4
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    "Rolling thunder that builds to a lightening strike"

    Like Gary's other books, the thank toy economy will answer questions yo didn't even know yo had. it is an every angle look at savvy social media marketing. This was his third book I have listened to in the last 48 hours. His advice and intuition are that good!

    0 of 0 people found this review helpful
  •  
    Amazon Customer 05-24-16 Member Since 2016
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    9
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    "Loved the energy and case studies"

    The thesis of this book can be shortened to "care about your customers like your hair is on fire. " The reason it's with the read and listen is business people need the message banged into their heads that push marketing is on it's death bed. Gary does a great job critiquing various companies' marketing strategies and how they embrace/ignore the new economy.

    Reading this book in 2016, I still see a huge opportunity to differentiate with my business. Most companies just throw people away if they can't serve the companies' bottom line right away.

    Gary, I make this promise. Every person who walks through our proverbial door, potential customers, employees, partners, our fans will feel our Care.

    If you are looking to revamp your company culture, read/listen to this book.

    0 of 0 people found this review helpful

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