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Publisher's Summary

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international best seller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success. In Crushing It! Gary explains why that's even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier - and not just financially - than they ever imagined possible by following Crush It principles. The secret to their success (and Gary's) has everything to do with their understanding of the social media platforms and their willingness to do whatever it took to make these tools work to their utmost potential. That's what Crushing It! teaches listeners to do.

In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it's not about getting rich. It's a blueprint to living life on your own terms.

©2018 Gary Vaynerchuk (P)2018 HarperCollins Publishers

What members say

Average Customer Ratings

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85% fluff and 15% value.

This is with most books, but for some reason I was really expecting this to be super dense. For me, it seemed just as sparse as most books because it was littered with story after story of anecdotal information. I personally prefer specific step-by-step strategies or fact based information.

There were definitely bits of gold throughout, but I got those more when Gary was talking, which is about 60% of the time. The rest are stories from others.

With that being said, maybe I missed something. So I’m giving it a re-listen because I had crazy high expectations! :)

146 of 163 people found this review helpful

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Common sense don't expect any wow moments

Seemed like an 8 hour lesson on common sense with stories written by others that flip-flop between first second and third person.

1, Work harder than your competition to get ahead 2, treat customers how you would like to be treated 3, do what you love because you will be spending a big part of your life on it.

Duh.

62 of 70 people found this review helpful

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Very disappointed

A book completely filled with testimonials about his Crush It book. A waste of time and money.

I ended up increasing the narration speed to to try and get to good content...
I honestly didn't learn anything about social media marketing. Any motivation that I would have gained was ruined by all the testimonial reviews of his previous book.

I feel dooped and will be asking for a refund...

62 of 71 people found this review helpful

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Terrible. Repetative "success" stories.

This book adds NO value. Save your money. Redundant and repetitive anecdotal narratives. not worth it.

30 of 34 people found this review helpful

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53 Year Old is Crushing It!

I am 53 and I have built a social media marketing agency that caters to the automotive industry. I am an anomaly in this industry; however, I have defined goals and strategies to kill it in this arena. I am discovering how to develop my personal brand instead of building just the company brand. This book is perfect.

71 of 82 people found this review helpful

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This will change your life

I usually am one of those people who by pass the reviewing but this is my only way to give back to you Gary! Listened to this right after crush it and I’ve never been so excited about the potential of my life. Such a captivating and content packed listen that was easy and fun to get through. Every second in this book is not wasted and contains such valuable insight without the fluff. Loved the alternating chapters with real life examples of people who took control of their life based on the foundational points in crush it. Just made it so much more inspiring, real and empowering that truly anyone has he ability to live a passionate life vs. your average business book with step by steps. Also enjoyed the imagine this segments at the end of each chapter that again reinforced the possibility to apply these practices to any passion. So real and so much value as always Gary. So unbelievably grateful that you share your knowledge with us to help others success. Thank you 🙏🏼

21 of 24 people found this review helpful

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Business and Personal Marketing on a new level

This is dirty, factual, important, timeless and all around THE book that will let you know the state of today's market as well as how to prepare for the future.

9 of 10 people found this review helpful

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Modern Blueprint for the Wantrepreneur

This book might not get you rich in dolla dolla bills y’all but it will guide you on how to turn the power and reach of the internet/social media into your greatest asset. If you fantasize about putting yourself out there for the world to see but you’re stuck on how to go about it or market yourself or become your own brand Just. Get. The. Damn. Book. Like Gary says in the conclusion: it’s the last “business book” you’ll ever need. It’s up to us to take action beyond his words.

19 of 22 people found this review helpful

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I've never been more pumped about social media!

Great book! He goes over the main media platforms right now, their differences, and how to use each to your advantage. He uses real life examples that let you know it's possible and he makes up characters and scenarios that make it easy to see the world of possibilities of how you can make it work. One big thing here is that social media is a long term game but has great rewards! I've never been more pumped about social media! Now I'm going to go Crush It!

22 of 26 people found this review helpful

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Amazing book waited a month for this audio

Actionable tips and amazing guidance gary is the best! You will learn about personal branding and online strategies to win in 2018! A must read for digital marketers and entrepreneurs in the digital age!

17 of 20 people found this review helpful

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  • Arturo
  • 05-13-18

the content has little substance

Im afraid the content has very little substance. I guess it is meant for motivational purposes rather than going into details of building a successful business.

16 of 17 people found this review helpful

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  • Adrienne
  • 04-05-18

Best book I’ve listened to in 2018

No Exaggeration!! I enjoyed this book more than I could ever have imagined. I took so much information and energy away from it.

It’s the first audio book I’ve listened to with the author going off script and putting in his two cents. It felt like we were having a conversation.

I loved it. I’m going to have this on repeat for the rest of my life!

7 of 7 people found this review helpful

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  • Amazon Customer
  • 04-04-18

The only book to read for anyone to change your destiny

I was so excited when the audio launched despite having the book as well. This is awesome content as it has a few updated tips since the book came out . This is not only for entrepreneurial minds to be able to listen to when you time poor like I am. I drive to work for 1 hour and will finish this audio in less than a week but most of all I will take from it is implementation to maximise the benefit of the little TIME we have today as Gary says time is our only currency-don’t waste it ! this audio is a fast track to absorbing the content and please do yourself a favour apply what you have listened to and get the value that is left on the table it is up to us to make that leap of faith definitely a book or audio on your must read list recommended

5 of 5 people found this review helpful

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  • Amazon Customer
  • 09-09-18

Not great

Terrible. Also strange how most of the “5 star” reviewers have only ever reviewed this book....

4 of 4 people found this review helpful

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  • adil
  • 07-28-18

Boring and Repetitive


I love Gary's stuff, but this book is appalling. The countless number of stories about how people are "crushing it" becomes repetitive and boring. Garys input is not as good as his previous books.

4 of 4 people found this review helpful

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  • MR
  • 04-13-18

Not what I expected.

I expected this to be a book by Gary V. in parts it is, but a huge amount of it seems to be 'crowdsourced' stories of people who are 'crushing it' after reading Gary V's book, 'Crush it'. It's like one big, long ad for another book.

The stories are still inspiring (to a degree) and the narration etc is great (great to have Rich Roll in there), but if you are looking for a guidance the recurring theme seems to be to go and read 'crush it' instead.

Nothing against Gary V either, I'd highly recommend reading his book 'jab, jab right hook' instead.

14 of 16 people found this review helpful

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  • A. P. Hughes
  • 08-29-18

deceptive title & blurb, just one long advert

So, in the blurb Gary V promises to unleash the tools to teach you how to be an internet savvy business or brand owner with a decent grasp on how to make all the social media platforms work for you and increase your exposure to new customers.
What you actually get is an 8 hour long advert for his other book (confusing as it's called 'crush it') There are repeated references to 'crush it' and it took quite some time for me to grasp he was actually talking about a completely different book, not referencing a system he was later to reveal in this book (crushing it)
Basically he introduces a host of people who are 'crushing it' by using the principles laid out in his other book (crush it) but doesn't actually explain what those principles are in this book (crushing it). \this should be marketed as additional reading for those that have already read the other book, NOT deceptively marketed as a stand-alone product.
I have wasted 8 hours of my life with this (well 6 actually as I gave up on it before the end) and hope to save you from doing the same.

1 of 1 people found this review helpful

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  • Amazon Customer
  • 08-28-18

crush it advertisement lol

too much talking nonesense and little actual information. He keeps talking about crush it. lol

1 of 1 people found this review helpful

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  • Ashley Stagg
  • 05-11-18

Not great but ok

The book is very repetitive in parts with the same format of telling stories of how people are crushing it. Great audible book if you’re only interested in media platforms as a start up. That said I do love Gary’s enthusiasm to help people try to start a business they are passionate about.

1 of 1 people found this review helpful

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  • Scottie
  • 04-03-18

Scott Duncan Coaching - building a personal brand will take time, effort and patience)

Crushing It is a brilliant audiobook!

I would totally recommend this audio book to anybody who wants to learn how to build a personal brand online, how others have managed to achieve amazing things with the advice they got from Gary Vaynerchuk in his other best seller ‘Crush It’.

I already purchased the ‘Crushing It’ ebook on Kindle but I knew I could count on Gary Vaynerchuck to give us more content, some off the cuff, exceptional nuggets in the audio that are not in the written book. Love it! Thanks Gary.

3 of 4 people found this review helpful

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  • Amazon Customer
  • 04-14-18

Oh my god, WE GET IT ALREADY!

Considering how much hype Gary Vee has gotten over the last year it's obvious people (including myself) would be excited about this. I got this as my free audiobook from Audible because fucked if I'm gonna pay for what I probably already knew from following Gary on social. It was nice to hear him narrating his own book but my god he is so annoying to listen to. Every fucking sentence is read EXACTLY THE SAME WAY. Seriously, you sound like a 3rd grader in reading class. Furthermore, while I like hearing 1st person stories of people who "made it", Jesus Christ do they also become tedious. "I was a nobody bla bla bla hated my job bla bla bla living in my parents house bla bla bla and then I started doing internet stuff, following my passion bla bla bla and then KABLAMMO suddenly shit started happening. Wow, never heard that one before! Oh except maybe A MILLION TIMES! Goes something like, "once I was just a loser like you, and then I followed my dreams and TA-DAAAA I'm successful now!" Please spare me. We get it, the internet is a huge opportunity. Content, engagement, hard work etc etc will get you a long way. I had to stop listening once he kept going on about Musically - WHAT THE FUCK IS THAT SHIT!?! I almost gagged how cheesy that platform is. Oh and saying "never bet against Facebook"? Were you born yesterday? They are INFORMATION WHORES, selling your data to the highest bidder. Its one thing to use it for business but as for personal I would avoid at all costs. The biggest thing that pissed me off was the "I was born with Alpha DNA." Ok shut up now Gary, you are really sounding like a twat. We got your message, now go away and enjoy your millions of dollars

41 of 56 people found this review helpful

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  • Rafael Vidal
  • 07-14-18

To be honest, this book it is a waste of time

Literally, a waste of time. It is more about how awesome and great they think of themselves rather than being to the point. You would make much better use of your time listening to podcasts about the topic.

1 of 1 people found this review helpful

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  • Timothy
  • 05-15-18

A good book to get you into understanding social media’s possibilities

I’ve never really followed Gary, however noticed some of his social media posts of late and when I saw this book i thought I’d give it a listen.

Gary’s got a unique style and is confident in how he delivers his message as a self proclaimed pioneer of using social media to promote ones business.

He reviews the main social media platforms and their relevance/importance in the branding/business world of today, but also focusses on self growth and continually learning and identification of up and coming social media / technological opportunities.

I became interested in this book to better develop my marketing skills (of which I can say I have none) for my business and can say that this book has helped me draw up the plans for the foundations of my social media marketing plan. This book makes it clear there is a lot to learn by doing.

Now as Gary says, I’ve just got to hit the road and start “crushing it!”

1 of 1 people found this review helpful

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  • Costume Lover
  • 05-16-18

Wow, this book really makes the mind switch into full speed

A friend recommended this book, & read it not knowing it was about social media. I don’t know much about social media platforms, so thought I’d continue reading to learn as my 10yr old son is interested.
Wow, half way through my mind turned to so many new things I could do for myself or at least try. Now I’m asking my son for advise on how these things work. Totally mind blowing. Never would I have thought about doing anything I have in mind now, without listening to the book. My mind darted off so many times I’m not sure how much I missed so going to start from the beginning again, do research & take notes. Thanks very much

4 of 6 people found this review helpful

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  • Ryan
  • 05-10-18

A weapon of a resource!

Great stuff from the man!
Thoroughly enjoyed every minute.
I recommend it to everyone who is anyone doing anything!
Thanks Gary, keep on Crushing It!!

2 of 3 people found this review helpful

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  • Justin Rosales
  • 09-17-18

Fire!!

Thank you Gary. I’m excited to put into practice what I picked up from crushing it!

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  • Tim
  • 09-14-18

fantastic read if you are at a cross roads

Gary Vaynerchuk is one of the if not the best authority when it comes to 2018 digital marketing and entrepenuership

however, this book is not just for someone who wants to dust off their marketing skill its also for the people that feel like they're at a cross roads in their life or are lacking motivation, drive or inspiration

listening to this book has helped me on my mourning walks and long car drives and i'm keen to start putting gary vee's tactics and philosophies into practice

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  • Anonymous User
  • 09-13-18

Priceless read

Easy to listen to.Easy to understand. After listening to this book, and starting to apply these methods, I can totally see how one can make a name for themselves through digital platforms of today.

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  • Anonymous User
  • 09-04-18

Excellent book

I love how he explains each media platform in using it for business. A must-have book for those who wants to start an online business and for those who want to use social media to promote their business.

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  • Amazon Customer
  • 09-03-18

Crush it sooner with this information

It’s not to say you can’t crush it without this book. But what I’ve learnt over the last few years is money and time wasted through trial and error can be avoided or limited through other entrepreneurs mistakes and insights.

Why would you continue to make mistakes and not learn from someone with the knowledge of 20 years in the game.

Gary gives great insight into how to create a personal brand and how important it is for everyone in business (if you’re a dentist or a dairy farmer to a blogger) you all need to use social media to it’s full potential across multiple platforms to grow your businesses.

Business owners that do what Gary lays out for them see a massive transformation and some have become global sensations.

Start today.