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Publisher's Summary

Turning Words into Magic And Dreamers into Millionaires.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

  • multiply the effectiveness of your advertising
  • understand the tug-of-war between intellect and emotion
  • plant a mental trigger in the mind of your customer
  • create totally new concepts from combinations of old ones
  • see the opportunities around you- avoid the danger of overchoice
  • escape the need to advertise "Sale! Sale! Sale!"
  • find the genius that hides within you- receive the best others have to give
  • focus your advertising, your business, and your life

    Along the way, the Wizard will:

  • share the power of encouragement
  • talk to you about your Ruby Red Slippers
  • make you understand how lucky you are
  • show you how to avoid the mistakes that others have already made
  • convince you of the need to rest.
  • ©1998 Roy Williams; (P)2000 Roy Williams

    What members say

    Average Customer Ratings

    Overall

    • 4.4 out of 5.0
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    Performance

    • 4.4 out of 5.0
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    Story

    • 4.4 out of 5.0
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    Sort by:
    • Overall
    • Performance
    • Story
    • Jefferson
    • Jacksonville, NC, United States
    • 01-07-12

    Wise Wizard of Ads

    over two years, I've purchased 300+ business and self help books from audible. BY FAR this has been the most audio appealing book I've bought. The fact that the advice and pointers are revealing makes this book even better.

    I hardly write reviews nor rate, but for this book I did. No B.S.

    2 of 2 people found this review helpful

    • Overall
    • Performance
    • Story

    If you have a hard time hearing don't waste your time

    The content was very good, but the background sounds and music were unnecessary. If you have a hard time hearing this book is very frustrating to listen to. It is very difficult to hear what the narrator is saying when the background noise is just as loud as they are talking. Buy the book if you really want to get the messages in the book

    1 of 1 people found this review helpful

    • Overall

    Hook em and have em whipping out their credit card

    this book is amazing if you want to sell anything to anyone I have them falling all over themselves to buy it from you this is the book to read

    • Overall
    • Performance
    • Story

    A must read!!!

    Loved it! Sarah the most memorable as well as message to Garcia stories within the book. I also enjoyed the story of the ponytail and Chris that will get the job done. Narrator was awesome! Sound effects and voice changes kept it interesting.

    • Overall
    • Performance
    • Story

    Unexpected & Amazing Insights From A Master

    This was my first purchase off Audible.com. I never heard of Ray H. Williams before. However, as a required resource to achieve one of my goals, I have decided to give it a try and buy “The Wizard of Ads”.

    What a good decision this proved to be. While it’s style is very different from mainstream copywriting teachers like John Carlton and Dan Kennedy, I have learned in four hours more usable insights about copywriting, sales & marketing than I can usually learn in a 3 day seminar.

    The second part of the book was almost entirely about designing the right life philosophy. I wasn’t really expecting for this, but the insight brought by Ray confirmed many of my beliefs and made me reconsider a few key notions I had about life.

    The final lesson, the “Letter to Garcia” was brilliant. The essence of this small essay is that the key of success is focusing on one thing and doing it, without further excuses. The reason why most people lack success is because of the countless reasons & excuses they find just not to do a single task if it’s not to their liking.

    Now I’ve bought Secret Formulas of the Wizard of Ads and I’m looking forward to see what further wisdom Ray can teach me. I highly recommend “The Wizard of Ads” to anyone looking for a crash course in advertising & sales mentality and how to succeed in a changing world.

    Be the kind of men who can “deliver the letter to Garcia” and nothing in this world can stop you from achieving your dreams.

    1 of 2 people found this review helpful

    • Overall
    • Performance
    • Story
    • WaltyS
    • Boston, MA USA
    • 06-25-15

    Meh ...

    What disappointed you about The Wizard of Ads?

    The book is using sound effects that get in the way and make listening in the car a challenge. With all the sound effects, the book tries to be cute and fails. And that while the book itself says not to be trying to be cute, but rather be clear with your communications. <br/>Also, the book seems to be written for consumption in the 50s or 60s.

    Would you recommend The Wizard of Ads to your friends? Why or why not?

    I would not recommend this book as it feels outdated and hard to listen to.

    How could the performance have been better?

    Remove the sound effects, or push them more in the background.

    You didn’t love this book... but did it have any redeeming qualities?

    About 5% of the messages in the book were useful or at least a useful reminder.

    Any additional comments?

    I would not have purchased this book, had I known and understood its challenges.

    1 of 3 people found this review helpful

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    • Overall
    • LMW
    • 04-07-13

    True wizardry

    Move over Harry potter this guy is a true wizard... Of words and clever thinking

    Creatively written and engaging. Will make your mind wake up in areas you didn't know you had...