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Publisher's Summary

From the cofounders of the smash hit Cousins Maine Lobster food trucks comes a business book revealing to new entrepreneurs how the authors built their brand through integrity and authenticity.

In early 2012, Jim Tselikis visited LA and met up with his cousin Sabin Lomac. Over a few drinks they waxed nostalgic about their childhood in Maine, surrounded by family, often elbow deep in delicious lobster while gathered around the picnic table. From this strong memory was born the very first Cousins Maine Lobster food truck. Smart, authentic marketing, and sustainable, delicious ingredients helped turn that one food truck into an overnight sensation. Then, in just three years, they went from a single food truck to a nationally franchised legion of trucks, an online delivery service, and a brick-and-mortar restaurant, grossing over $15 million in sales a year.

Start-up fever has taken hold of America, and there are hundreds of books to teach listeners how to become entrepreneurs; this is the first book to answer the question: What's next? At each step, Jim and Sabin were faced with hard decisions - opening each new food truck carefully instead of rushing to meet the demand; turning down a six-figure franchise offer because it came from someone who didn't support their vision; turning down Shark Tank (twice) until they could insist on participating only if Barbara Corcoran was one of the Sharks. Now Jim and Sabin teach listeners how they, too, can reach the next level of success in their own businesses, without having to compromise themselves.

Cover design by Ervin Serrano

©2018 James Tselikis, Sabin Lomac, and Barbara Corcoran (foreword) (P)2018 Audible, Inc.

What listeners say about Cousins Maine Lobster

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Inspiring!

Awesome book! I highly recommend it to any entrepreneur looking for authentic advice. These guys are straight shooters and don't sugar coat things. They make it clear that it isn't easy to build a brand and it's not for everyone. They have a ton of hilarious stories like having to ask "what's a P & L". I live in South Dakota but this book makes me want to travel out to LA to try their food and meet these guys. They seem like guys you would want to have a beer with. I can't say enough positive things about this book!

3 people found this helpful

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Great story and thoughtful advice.

I enjoyed the honest experiences of Sabin and Jim's journey. Good things to consider before jumping into food trucks as an entrepreneur.

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I loved this book.

This book kept me interested for more. I loved having the history of Maine and the lobster industry mixed into the business beginnings. I recently visited Maine and their story filled in some of the missing pieces. I am also getting ready to start a food truck business and loved all of the helpful tips. I would love to try one of your Lobster rolls. I had one in Maine, however, yours sound so much better.

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Starting a Food Truck

Great story, and some really great info for anyone actually starting a food truck business.