No B.S. Marketing to the Affluent

No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd
Narrated by: Shawn Compton
Length: 9 hrs and 20 mins
4.4 out of 5 stars (100 ratings)

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Publisher's Summary

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples. 

You'll also discover how to:  

  • Use 10 surprising emotional buy triggers the affluent find irresistible  
  • Stop selling products and services, and learn how selling aspirations and emotional fulfillment is more profitable  
  • Use Kennedy's Million-Dollar Marketing System
  • A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use  
  • Apply the magic language of "membership" to any business for the affluent...from pizza shops and medical practices to retail stores and pet hotels
©2019 Entrepreneur Media, Inc. (P)2019 Gildan Media, LLC.

What listeners say about No B.S. Marketing to the Affluent

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This was a great book, what the heck happened?

Having read the 2nd addition a number of years ago, I wanted a refresher. Wow, this went from a useful book, to absolute propaganda garbage. Regardless of what you think about Trump, the extreme views of Dan only detract from the message. Dan, if you want to write about how Trump was the messiah and Obama was the ultimate evil - fine, go ahead, but do it in a book on the subject! Don't completely ruin what was previously a great book of yours.

5 people found this helpful

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Beautiful Narration!

I have listened every morning while getting ready for my work day. I own a small medical equipment company and need to constantly and consistently reach out to new clients. Thank you for the integrity and wisdom that I have been able to take away from this book! Sincerely Sandra in Texas

2 people found this helpful

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I wasn’t expecting Trump rhetoric

The political opinions are irrelevant to the main point of this book. For that reason I took off stars. When it comes to breaking down strategies for selling to the affluent, it’s a great book. You just gotta weave through the garbage.

5 people found this helpful

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super awesome content

as a friend of Dr. David Phelps, who is mentioned in the book, and is a client of Dan Kennedys, this is the ultimate guide to today's business, and so amazed at the helpful content. I have sent copies to my son's, and friends!!!! Thanks for writing it and being transparently truthful.

8 people found this helpful

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Avoid this book at all cost!!!

Although I agree with some of Dan's politics to a degree. I did not purchase this book to hear him talk about politics. If your going to update a book do it all the way. Your completely out of touch with your readers on this one. He also mentions his other books and I see his other books but I'm sure their full of B S too. His reference to Obama being president gave me a very racist vibe during the entire time I listened to it. I like Trump too but come on!? Where is the value? Even the way he spoke about certain successful black people gave me the same slimey feeling. Just the way he spoke about black successful people was such a turn off and down right disgusting. The entire time listening, I literally cringed at the start of each chapter. I just couldn't finish it. Worst book I've ever read in my life. I don't care about taking the positive out the negative. This book needs to be set on fire and the ashes need to be spread out in a nuclear waste landfill. I was going to say a grave but that's giving this book too much credit to be amongst the dead and the dead should not to be disturbed. This book is dead. Read "Marketing to the Affluent" Stanley Thomas. It's a better book and it has activities and great suggestions on actually becoming affluent while servicing the affluent.

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Timeless actionable information.

This is my second listen. There is so much information, reviewing again is beneficial.

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A must listen for ALL business owners

Very valuable information and insight. REAL business marketing examples that you can apply to any business. Highly recommend

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A lot of useless info about wealthy people. T

Data not readily applicable. But there aren't other books so this is the best option. Anyone knows if there is a better book?

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I couldn’t finish it

It’s just a lot of demographics. Aside from making the case that the affluent have more money to spend there is no actionable marketing information.

3 people found this helpful

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Trumpist

I wanted to learn about marketing to the affluent; instead got a detailed explanation of the political beliefs of the author. He thinks Obama was terrible but is a fan of Trump. He believes Trump is an admirable billionaire, and has been beneficial to the middle class. He's so enamored with the cult that seemingly praises Trump every other paragraph. I couldn't take him seriously. Whatever else he had to say, I didn't want to hear it.

16 people found this helpful