• No B.S. Marketing to the Affluent

  • No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd
  • By: Dan S. Kennedy
  • Narrated by: Shawn Compton
  • Length: 9 hrs and 20 mins
  • 4.5 out of 5 stars (230 ratings)

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No B.S. Marketing to the Affluent  By  cover art

No B.S. Marketing to the Affluent

By: Dan S. Kennedy
Narrated by: Shawn Compton
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Publisher's summary

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples. 

You'll also discover how to:  

  • Use 10 surprising emotional buy triggers the affluent find irresistible  
  • Stop selling products and services, and learn how selling aspirations and emotional fulfillment is more profitable  
  • Use Kennedy's Million-Dollar Marketing System
  • A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use  
  • Apply the magic language of "membership" to any business for the affluent...from pizza shops and medical practices to retail stores and pet hotels
©2019 Entrepreneur Media, Inc. (P)2019 Gildan Media, LLC.

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I wasn’t expecting Trump rhetoric

The political opinions are irrelevant to the main point of this book. For that reason I took off stars. When it comes to breaking down strategies for selling to the affluent, it’s a great book. You just gotta weave through the garbage.

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