No B.S. Marketing to the Affluent

No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd

By: Dan S. Kennedy

Narrated by: Shawn Compton

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.

You'll also discover how to:

• Use 10 surprising emotional buy triggers the affluent find irresistible
• Stop selling products and services, and learn how selling aspirations and emotional fulfillment is more profitable
• Use Kennedy's Million-Dollar Marketing System
• A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
• Apply the magic language of "membership" to any business for the affluent...from pizza shops and medical practices to retail stores and pet hotels

©2019 Entrepreneur Media, Inc. (P)2019 Gildan Media, LLC.

Holy cow! Amazing information from a legend.

I’ve been looking for a process and guidance from many difference sources. This book gave me to process to the celebrity authority path I’ve worked towards for the last 5 years.

Useful. I also disagree with his politics but--

What you're reading in other reviews about his love of a past president I personally strongly disagree with is true, *however* I think people are overlooking that if you can't sit through hearing bizarrely, uncomfortably worshipful opinions of That Guy, then you're maybe gonna have a tough time trying to attract or retain affluent clients. The very unfortunate and complex reality is that with precious few exceptions many of the people who have a lot of money want what they see as best for their family or company, and that means lower taxes and fewer regulations to them at whatever external cost or harm to anybody else. He makes an excellent point that to reach any customer you have to speak to them as they see themselves - not lucky or privileged or won the inheritance/networking lottery, but instead as hard working people who earned it and took tough risks. If you can't listen to his occasionally objectionable narrow worldview about things you're going to encounter the same issue trying to message or reach customers who, to the central purpose of the book, think and talk similarly to how he does. I see those segments with practicing my patience, and factor it into my thought process about my comfort level really reaching out to prospects who are far beyond my own economic class.

Interesting relevant insights

Initially I only bought it because some moral narcissistic lefty tried to 'cancel' good old Dan by giving one star because he seems to talk politics.
It outlines the situation were Dan not shy's away to talk about politics in which I feel a strong agreement. No words about racism spotted, only economic truth.
As an entrepreneur it is important to deepen knowledge about No B.S. marketing to the 'Affluent', because those affluent people have spending power a prerequisite for business practices.
This book could be the missing piece of the puzzle you are looking for.
My takeaway: Disconnect price from product, by experience.

high value content and ideas to implement. subtle

high value content and ideas to implement. subtle pitches mixed in which shows his empire.

Wow. Just wow.

If you think you know marketing but you haven’t read this book, you may not really know the most important things to know about marketing.