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Publisher's Summary

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

Collected here for the first time are eight years of his very best blog posts, magazine columns, and e-books. Small is the New Big offers ideas and stories that can change how you work, what you buy, and how you see the world.

It's an entertaining snapshot of Godin's fiercely original brain. Who else would argue that Fluffernutter was a brilliant business model? That we need a service that charges to send e-mail? That you can learn more about design at Hershey Park than at an Apple store, and more about marketing at summer camp than at b-school?

All of these riffs add up to a few essential themes:

  • Small is the new big because big has gone from a huge advantage to a liability.
  • Authentic stories spread and last, but lies get exposed faster than ever.
  • The ability to change fast is the single best asset for any person or organization.
  • Aretha was right: Respect is the secret to success.
  • It's easier than ever to become remarkable. There's no excuse for sticking with mediocrity.
  • ©2006 Seth Godin; (P)2006 HighBridge Company

    Critic Reviews

    Audie Award Finalist, Business Information/Education, 2007
    "[Godin] presents a collection of essays that are thoughtful and wise." (Booklist)
    "This compilation from the marketing guru's popular blog showcases the spontaneous energy that makes his voice stand out so boldly." (Publishers Weekly)
    "Godin is a skilled and dynamic presenter, and his originality and spontaneous style come across perfectly in audio.... Godin's enthusiast-self is the perfect irreverent marketer of his own ideas. Whether two sentences or 20 minutes, the topics provide thought exercise for anyone interested in the culture of innovation." (AudioFile)

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    • Gerardo
    • Austin, TX, United States
    • 06-18-12

    Required for Seth Godin's fans

    If you like Seth Godin's book, this is an audiobook you will enjoy. Mind you: there is no theme or central idea. This seems like simply a compillation of popular blog post read by Seth. Good content, just not extraordinary

    7 of 7 people found this review helpful

    • Overall

    it's ok

    maybe a little better than ok, but not all that. Somewhat inspirational, some very good points. It does have content scattered throughout. Better for you than listening to the radio. Not as clear cut as Seth Godins other books, but still informational.

    3 of 3 people found this review helpful

    • Overall

    some god some bad

    I would say this is 20% excellent points, 30% interesting opinions that I do not necessarily agree with and 50% tedious trivialities.

    7 of 8 people found this review helpful

    • Overall

    Old is the new new?

    I love Seth's work, but if you're looking for new material, this isn't it. Rather it's a collection of blogs that have previously been published. I really didn't enjoy this book as much as previous ones.

    5 of 6 people found this review helpful

    • Overall
    • John
    • Germantown, MD, USA
    • 10-04-06

    Insightful enjoyment

    I am a Seth Godin fan, and regularly read his blog. This collection of essays is excellent and well suited to audio. If you enjoy hearing disruptive ideas and then trying to apply them to your business -- you will like this book

    3 of 4 people found this review helpful

    • Overall
    • Jason
    • Aurora, IL, United States
    • 08-25-06

    Great nuggets

    I don't agree with everything Seth puts out in this book but I do agree with about 90% of his ideas and strategies for building a better business. Most of it's common sense advice that most people just overlook. Some of it is a re-hashing from his other books and some of it relies on you needing to have read Purple Cow. All in all a higghly entertaining and insightful listen. I recommend it to any budding entrepreneur or someone who's is at all interested in changging their lot in life.

    1 of 1 people found this review helpful

    • Overall

    It's not the content but the reader

    This selection is an example of an small topic made too long and the reader was poor. The tone of voice ruined the whole experience. Folks, there is a better way to spend your time.

    11 of 18 people found this review helpful

    • Overall
    • David
    • Bedford, MA, USA
    • 10-18-06

    Fresh Thinking

    A great book for expanding the way you look at your life and running a business.

    2 of 3 people found this review helpful

    • Overall
    • Performance
    • Story

    The Quantum Observer

    Seth is truly a Master of his craft, Quantum Musings & Observations about Human Trends & what people really want, excellence is always in style.

    Dr. Michael B. Dibley
    CEO / The 360 Group

    • Overall
    • Performance
    • Story

    Great abridged version

    I never listen to the abridged version, I reason the publisher is trying to promote the book in any means necessary...

    But this time it's Seth, and he's reading his own art, I gave it a chance and it was a delight.

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    • Nick
    • 04-16-11

    Perfect when you need to boost your creativity

    I love Seth's books, he has an incredible energy and excitement about everything he does. This is an amazing book on so many levels. It contains lots of great marketing ideas, but also many things that will set you thinking laterally. I recommend reading a couple of pieces at a time, as they sink in you will be surprised at all the other stuff that pops into your head.
    One author who is better to hear than read.

    1 of 1 people found this review helpful

    • Overall
    • KLG
    • 12-23-12

    Ideas always worth considering

    You know what you're getting with Seth Godin - creative straight-talking... and he delivers again here. Nice bite-sized musings and rants - perfect for a journey on a bus or train.

    1 of 2 people found this review helpful

    • Overall
    • subangi+0404conepod
    • 04-14-11

    Very Good

    This was a very good listen. I really like Seth Godin and the cover is great.

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    • Amazon Customer
    • 09-20-17

    If you don't have time to do it right, you don't have time to do it again

    Another fantastic read from Seth, even though it was written years ago I find it just as timely and relevant today

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    • James
    • 05-08-17

    One of my favourite Godin books

    Small is definitely the new big and this book nails it on the head. Worth the listen more than once.

    And narrated by Seth as always, shut up and take my money.

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    • Adrian Edwards
    • 07-03-15

    Tidbits of topnotch

    Mind-numbing dotcom wisdom served straight, no chaser. Only Godin's irritating delivery stands between you and the truth.

    0 of 1 people found this review helpful