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Guerrilla Marketing for the Home-Based Business

By: Jay Levinson, Seth Godin
Narrated by: Barrett Whitener
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Publisher's summary

Home-based businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities requiring specific skills and tactics This program covers these and will show you the way to:

  • Discover the secrets of the most successful home-based entrepreneurs. Their proven techniques can unlock the potential of small businesses.
  • Quit wasting time and money on strategies that will not and cannot work. Instead, unleash the powerful guerrilla marketing weapons described in this information-packed volume.
  • Exploit 11 proven methods, described with examples drawn from real-life experiences.
©1995 Jay Levinson and Seth Godin (P)1997 Blackstone Audiobooks
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