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Publisher's Summary

Grow Revenyue by 300% Or More and Make it Predictable

Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth... with zero cold calls.

This is not another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention?

LEARN INSIDE

  • How an outbound sales process ("Cold Calling 2.0"), that without cold calls or a marketing budget, can generate a 9% response rate and millions of dollars from cold prospects.
  • The Seven Fatal Sales Mistakes CEOs and Sales VPs (even experienced ones) make time and time again.
  • How outbound sales and selling can be friendly, helpful and enjoyable.
  • How to develop self-managing sales teams, turning your employees into mini-CEOs.
  • And more...

©2011 Aaron Ross (P)2013 Aaron Ross

What members say

Average Customer Ratings

Overall

  • 4 out of 5 stars
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    249
  • 4 Stars
    148
  • 3 Stars
    63
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    26
  • 1 Stars
    15

Performance

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    202
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    122
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    57
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    22
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    18

Story

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    71
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    25
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  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars
  • Jess
  • Copenhagen S, Denmark
  • 03-16-15

Writing a book in the third person is just dumb

Ideas in the book are great, but there is too much promotion of Salesforce. And the third person thing really should be illegal.

9 of 9 people found this review helpful

  • Overall
    3 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    3 out of 5 stars

Some interesting ideas - one really annoying thing

Any additional comments?


First off. I hated how the author was referred to in the third person. Damn that was really annoying. I felt like i was being told a story from his secretary.

Other than that there were some interesting thoughts in here. I'm not sure how relevant they are now compared to when salesforce first started using them but we implemented some of them with modest success.

5 of 5 people found this review helpful

  • Overall
    3 out of 5 stars
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    2 out of 5 stars
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    4 out of 5 stars

Good book, but doesn't work well for audio

It references "online visuals" way too many times. Now I'll probably end up buying the hard copy. Some good ideas.

5 of 5 people found this review helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    3 out of 5 stars

Absolutely terrible narration. Not recommended.

What disappointed you about Predictable Revenue?

Mary Jane Wells did an absolutely terrible job of narrating this book.

What could Aaron Ross and Marylou Tyler have done to make this a more enjoyable book for you?

Different narrator. Mary Jane Wells did this book an extreme injustice. I have listened to tons of audiobooks and this is by far the worst one. It's a shame too because the book came highly recommended by a few people.

Who would you have cast as narrator instead of Mary Jane Wells?

Someone who narrates with emphasis in proper areas and on proper sentences. Mary Jane Wells read the book with the most bland, boring tone I've heard. It sounds as though she was reading the book for the first time because she had no confidence or familiarity in the material. She made it extremely difficult to focus and listen for more than a few minutes at a time.

Any additional comments?

I recommend reading the book instead of listening to the audio given the terrible narration.

22 of 28 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great intro to SalesForce.com

Very focused on Sales Force. Could be viewed as a 4 hour ad for their service. Nonetheless, it has some great process and organizational ideas.

2 of 2 people found this review helpful

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

lots of great info

while there was a lot of great info, I feel like I need the hard copy now, witch in the grand scheme of things makes for a great book but not necessarily a great audiobook

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Story
    4 out of 5 stars

Excellent read especially for the newbies

Key points to remember is building a scalable process and specialization (just like in economics - focus on what you are best at).

  • Overall
    2 out of 5 stars
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    1 out of 5 stars
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    4 out of 5 stars

Good book, but not for audiobook format.

It's a very good book, but don't work in audiobook format. There's a lot of images that are important and the way that the content is structured don't have a good audiobook flow. Also, the record was made treating the author in the third person (the book is in the first person), which makes it a little bit weird.

  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

Voiceover

I thought the book was informative and had great ideas that could be implemented immediately. I really appreciated all the resources! And Aaron’s experiences are invaluable. However, i believe Mary Lou’s accent is a bit distracting and should be read by Aaron. I believe that would make the book more of a Personal Message! Maria from PA.

  • Overall
    1 out of 5 stars
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    1 out of 5 stars
  • Story
    1 out of 5 stars

Disappointing

20% content, 80% fluff, with several occasions of self-promotions. Narrator with British accent speaking in the 3rd Person was the icing on the cake. Much better books out there (ex. Sales Acceleration Formula).

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    3 out of 5 stars
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    1 out of 5 stars
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  • Sam
  • 01-28-14

Written by a teenager - all be it a millionaire.

What did you like best about Predictable Revenue? What did you like least?

A few gems are hidden in here. However as an audio book it sucks because they reference so many images which you have to look up online. Really not what you want while commuting!

Also I found a lot of it very matter of fact, and unhelpful "e.g. never give up, always try harder, stay focused to succeed" - not that useful...

Would you ever listen to anything by Aaron Ross and Marylou Tyler again?

No.

What didn’t you like about Mary Jane Wells’s performance?

She was fine.

Could you see Predictable Revenue being made into a movie or a TV series? Who would the stars be?

No

Any additional comments?

Probably better as a book rather than an audio book!

5 of 5 people found this review helpful

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars
  • Amazon Customer
  • 07-15-16

Was just okay

I couldn't really pin point the value extracted from this book.

I think there was some value in terms setting up the various members of the team.

Some thought provoking insights. but, for me at least, they were few and far between.

Didn't really get a lot out of it.

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • A. Crean
  • 07-23-15

Good insight into growing sales maturity

Enjoyed the book. Good background story. Easy to listen to and not full of waffle. Needs updating on some mobile technology comments in the book, but it is a great one to listen to

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  • Overall
    5 out of 5 stars
  • Mr. O. B. KESIANYE
  • 05-22-16

creating a high happy productive sales team

excellent approach to sales using mini-ceos. Also provides ways to separate roles to deal with inbound and outbound leads effectively.