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Publisher's Summary

Killing your current marketing structure may be the only way to save it!

Two of the world's top marketing experts reveal the next level of breakthrough success transforming your marketing strategy into a standalone profit center.

What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.

Killing Marketing explores how these companies are ending marketing as we know it - in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy.

©2018 Joe Pulizzi & Robert Rose (P)2018 Joe Pulizzi & Robert Rose

What members say

Average Customer Ratings

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  • Jorge
  • San Diego, CA, United States
  • 09-12-17

Insightful audio book on marketing.

I have read many books on sales & marketing and this one is my far the most authoritative on the subject. Is is a great to hear two masters, Joe Pulizzi and Robert Rose narrate with passion the state and future trends of marketing. If you are a brand manager, this book is a must read.

1 of 1 people found this review helpful

  • Overall

great for CMO and fun to listen to as not one

very insightful though I feel the point was made early and was hoping for more

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My boss should hear it!

I heard it and I agree with Joe and Robert. They know exactly where the wind blows. But it will be no use until a boss will be wiser also. It's so simple to do what you did always and so difficult to change s point of view ))

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Really good, though a tad repetitive

Pretty good, but they kept talking about a certain topic when their point was already proven and they could've moved on to the next one.

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great info, great insights, great work!

loved it! really enjoyed hearing the authors deliver the content. it was great to have them reinforce what we see happening around us. Very insightful.

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  • Felix
  • Murrieta, CA, United States
  • 10-07-17

Great book for all marketers

Joe and Robert are great whether on the podcast, keynote, seminar or just the audiobook. Their skills about content marketing are easily woven into Killing Marketing.

Basically challenging the audience to kill the old marketing tactics and embrace the new ones. Building audiences then monetising the audience is quite prominently preached by both authors. Of course the vehicle to building the audiences is content.

Joe and Robert: Thanks for yet another great book.

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The Future of (Successful) Marketing

This book details how successful marketing departments of the future will operate. Joe and Robert provide insights and case study examples on how marketing must transform to enable businesses to flourish.
Plus, you can tell they really have a passion for this topic. This pairs perfectly with their weekly podcast, “This Old Marketing.”

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Being a digital stratagist I loved it!!

The ideas, examples and the presentation is very good! I learned so many things from this book that I can use in my everyday work...

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Not practical

This book is written more like an argument against traditional online marketing. While convincing, it doesn't go into detail about what we should do about it. How exactly can we create media that competes against NYT or Disney or others in content shocked niches? Especially on a realistic budget? And what is the risk or failure rate of this approach? Perhaps the author just wants us to sign up for his course.

0 of 1 people found this review helpful

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  • Brad Entwistle
  • 10-22-17

Simply brilliant!

Joe and Robert have made a clear case for why the future of marketing centres on an owned media strategy. If you are a marketer, and almost everybody is, then the message of this book cannot be ignored.

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  • Anonymous User
  • 10-18-17

Just follow the podcast

If you’re a subscriber to the PNR podcast, there is not much new information in this book. Would recommend to listen to that rather to purchase this book