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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
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Publisher's summary
The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world
A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies - cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI) - we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will tell you how to:
- Target and delight your customers with unprecedented accuracy and success
- Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal
- Capture, organize, and analyze data from every source and activate it across every channel
- Create a data-powered marketing strategy that can be customized for any audience
- Serve individual consumers with highly personalized interactions
- Deliver better customer service for the best customer experience
- Improve your products and optimize your operating systems
- Use AI and IoT to predict the future direction of markets
You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a tool kit for success in the face of changes already underway and still to come.
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Story
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- By: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 7 mins
- Unabridged
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A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
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doesnt teach you much
- By Kenneth on 06-07-20
By: Michael A. Cusumano, and others
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
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Matchmakers
- The New Economics of Multisided Platforms
- By: Richard Schmalensee, David S. Evans
- Narrated by: John McLain
- Length: 6 hrs and 53 mins
- Unabridged
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Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
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Repetition of one business all the time !
- By Razi T. on 06-03-20
By: Richard Schmalensee, and others
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Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- By: Tomasz Tunguz, Frank Bien
- Narrated by: James Patrick Cronin
- Length: 5 hrs and 37 mins
- Unabridged
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Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
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Content marketing
- By Adam Winn on 12-22-16
By: Tomasz Tunguz, and others
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- By: David Butler, Linda Tischler
- Narrated by: Peter Berkrot
- Length: 6 hrs and 18 mins
- Unabridged
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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What to Do When Machines Do Everything
- How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data
- By: Malcolm Frank, Paul Roehrig, Ben Pring
- Narrated by: Eric Jason Martin
- Length: 7 hrs and 28 mins
- Unabridged
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What to Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on artificial intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans, it raises profound questions on the future of work and how companies compete.
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Assumes that machine learning will grow very slow
- By Nathan Burnham on 05-06-17
By: Malcolm Frank, and others
What listeners say about Data Driven
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Tomas
- 11-08-19
Consumer engagement engagement eye opener
Best collection of consumer engagement concepts in non technical terms. The material is presented in a logical manner, with obvious conclusions and outcomes.
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- James White
- 12-29-20
Good book just a little outdated
This book was ground breaking 2-3 years ago, but is still relevant if you are one of the unfortunate souls in digital marketing or an adjacent discipline who doesn’t quite understand the ecosystem of Martech and cloud technology. It is a good intro and will give you some good terminology moving forward. Although a bit outdated it’s still a worthwhile read.
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- shoptasy
- 06-06-22
Great insights into building a data strategy
This is an extremely well organized book filled with highly relevant and business-critical details. It’s applicable to businesses of all sizes and illustrates how customer data significantly impacts businesses. The performance is very energetic and easy to follow, taking a pretty heavy business topic and making it entertaining to follow. Overall very well done!
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- Anonymous User
- 01-10-21
Great one
Great insights, up to date and specially very practical as it continues to give examples of each topic throughout the book. Recommended for anyone working on marketing, BI, strategy or in a retail related company.
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- meggy
- 01-22-20
PDF not Included?
This audio book would be far more impactful if the pdf was included, in order to re-read certain key points which are made throughout the book.
In addition it would assist in grounding the listener and giving the listener a view of the structure which is pivotal to grasping the concepts covered.
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2 people found this helpful
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- Adam B.
- 01-29-20
No accompanying pdf
The book is great but there are many references to a pdf that this does not come with.
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- Anonymous User
- 01-13-20
low info level
narrator good. info in the book very general. no explicit examples. topic touched too general
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- Heather Henderson
- 07-28-19
PDF not included with too much cross-reference
I gave up on this book. Without an accompanying PDF my mind wanders whenever it cross-references a diagram that should have been included, but wasn't. If I can't even get into the audiobook I have NO DESIRE to spend more money on what seems to be basically a book about self-glorification and how great the authors think they are. But I can't see it, so I'm returning it.
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9 people found this helpful
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- Amazon Customer
- 06-21-19
No accompanying PDF?
Throughout the audio book, the narrator makes reference to an accompanying PDF file for more information. Was that extra? I bought it with my membership credits, so I did not notice any "extra add-on" costs.
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14 people found this helpful