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Sell with a Story
- How to Capture Attention, Build Trust, and Close the Sale
- Narrated by: Paul Smith
- Length: 7 hrs and 59 mins
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Publisher's Summary
Despite all the high-tech tools available to salespeople, the most personal method still works best.
Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.
Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:
- Select the right story
- Craft a compelling and memorable narrative
- Incorporate challenge, conflict, and resolution
- Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more
Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
What listeners say about Sell with a Story
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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Story
- Bruce J. Cruz
- 02-22-17
This book is not only simple but practical!
I've actually used his wisdom and guides to build my stories and win multiple contracts. Thank you!!!
8 people found this helpful
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Performance
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Story
- Tom
- 04-29-18
not a right format for an audiobook.
not a right format for an audiobook. too many exercises hard to visualize and pactice whole listening.
7 people found this helpful
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Performance
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Story
- Steven
- 05-11-17
Very balanced and motivated book
I was a little skeptical going into this book. I've read information before that seemed to suggest replacing sales process with storytelling. I think that's simply not a good idea. This author, explicitly, states that should not be done. Rather, he shows how to augment a sales process with storytelling. And he does it very well. I highly recommend!
5 people found this helpful
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Story
- Michel
- 01-14-17
Great book , can recommend this one to anyone
For anyone in sales or for entrepreneurs who's looking for the keys to growth. This will definitely be a recommendation on the Online platform Vimentis V.I.P
5 people found this helpful
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Performance
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Story
- Gregory Stump
- 03-18-17
Great
Loved the book. It was well written with fantastic information. Additionally, the author did a fantastic job of not putting me to sleep while he read the book.
4 people found this helpful
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Performance
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Story
- Mabyn
- 01-11-17
As I walk
Where does Sell with a Story rank among all the audiobooks you’ve listened to so far?
This is easily the book I can use the most. Someone else said it best when they said they think they need to buy the hard copy also?. Great working piece.
What was one of the most memorable moments of Sell with a Story?
Every story told was memorable & I will glean something from it.
Which character – as performed by Paul Smith – was your favorite?
Pick one.
Was there a moment in the book that particularly moved you?
I loved learning that I didn't know what a story was.
Any additional comments?
This book is actually making me work and has given me a way to do it. I'm excited that I might craft some solid stories.
4 people found this helpful
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Performance
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Story
- Fitz
- 05-09-17
An incredible tool
Just like an axe can be used to cut wood for a family to keep warm, and an axe could be used to chop a persons head off, stories can be used for good and bad. Choose your side and tell stories. Paul Smith is a compelling narrator and he made learning this very simple.
3 people found this helpful
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Story
- JARED R CLEMENCE
- 12-29-16
so good that I bought the hardcover
This audio book is so good that I bought the hardcover so that I could keep an easy reference book.
3 people found this helpful
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Story
- Amazon Customer
- 09-26-17
Insightful, yet particular
It's one of those books, that you have to be in the correct mood or mindset otherwise you might zone out. The book is full specific examples of breaking down a sentence. Which is great if you have the written book not so easy to follow, when listening too.
That being said it's still a very good book, that offers various ways for anyone looking to become a better speaker/salesperson, to try a frame their stories in a better light.
Overall: good book worth the money, to get the most out of it though buy the briny as well.
2 people found this helpful
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Performance
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Story
- Ryan
- 06-19-17
This is definitely in my top 10 favorite books now
I think the most important portion of this entire book lies in the last five minutes where all of the other books on this topic are listed. The narration was perfect. The content was exactly what I expected and needed. I recommend this book highly.
2 people found this helpful
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Story

- Tim Ward
- 02-04-20
Great book
Lots of practical useful advice. Make use of the PDF support documents to get the most from the book. The final quarter of the book can be hard to follow if not listening closely and referring to the supporting materials. But worth the effort if you do.
4 people found this helpful
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Story

- Miss D
- 09-04-18
Great message, difficult in parts
I really liked this book but there are parts where it doesn't translate to the audio version very well. There are large parts where they reference appendices and tables, which are almost certainly easier to follow in print. You do get most of these as downloadable PDFs though.
The message itself is hugely valuable to anyone in business, i just wish it was a bit more audio friendly.
3 people found this helpful
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Story

- ChilliDali
- 03-10-21
Just wasn't for me
Cool concept but hard to follow as an audio book. Lots of stories given as examples but stories are not memorable. However very good if you do need help with structuring stories but couldn't wait for the book to end. For me, Not memorable.
2 people found this helpful
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Story

- discovercrm
- 04-24-19
expands on a similar book storybrand
loved it I would only like to see more reference to written stories as an email marketer myself
1 person found this helpful
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Performance
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Story

- Anonymous User
- 12-17-21
Loved the book
I really loved this book, it was recommended to me- and I'm glad to have listened to it. My best part is the unwelcome business card, and will keep this learning going forward as I build a team within my business.
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Performance
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Story

- Anonymous User
- 10-01-21
Essential subject in business
Complete guide for selling with story. I would like more stories to serve as examples of the story structure. Listen to the same story over and over again it doesn't appeal to me, even if it has different purposes.
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Story

- TheUnseendimension
- 08-03-21
Good Read
Starts off well, great stories to illustrate the various points. Was maybe starting to get repetitive by the end.
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Performance
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Story

- Saulo
- 03-15-18
Great content and boring narrative
No doubt the book has great content. For a story telling book the way it is narrated could be more exciting.
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Story
In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world.
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Good material; painful narration
- By Dutiful Son-In-Law on 02-16-21
By: Annette Simmons
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The 10 Stories Great Leaders Tell
- Ignite Reads
- By: Paul Smith
- Narrated by: Paul Smith
- Length: 1 hr and 17 mins
- Unabridged
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Overall
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Performance
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Story
Paul Smith is one of the world's leading experts in business storytelling. He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the trust of valued stakeholders. The 10 Stories Great Leaders Tell explores the journey behind success and breaks down not just the importance of your company's story, but how to craft compelling ones of your own.
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So worth it
- By Ola on 07-25-22
By: Paul Smith
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Better Selling Through Storytelling
- The Essential Roadmap to Becoming a Revenue Rockstar
- By: John Livesay
- Narrated by: John Livesay
- Length: 3 hrs and 32 mins
- Unabridged
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Overall
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Performance
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Story
The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story - one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up.
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This book is a must read if you want to attract clients!
- By Amazon Customer on 05-26-20
By: John Livesay
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Parenting with a Story
- Real-Life Lessons in Character for Parents and Children to Share
- By: Paul Smith
- Narrated by: Paul Smith
- Length: 8 hrs and 23 mins
- Unabridged
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Overall
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Performance
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Story
Tell a young person what to do - play fair, be yourself, stick to the task at hand - and most will tune you out. But show them how choices and consequences play out in the real world, with real people, and the impact will be far more profound. Parenting with a Story gathers 101 narratives from people around the world and from all walks of life, reflecting unexpected moments of clarity about who they are and how they should treat others.
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Reminds me of being with my Dad
- By jacobposey on 03-03-15
By: Paul Smith
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Unleash the Power of Storytelling
- Win Hearts, Change Minds, Get Results
- By: Rob Biesenbach
- Narrated by: Rob Biesenbach
- Length: 3 hrs and 10 mins
- Unabridged
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Overall
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Performance
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Story
Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use to get more of what you want out of your career and your life. Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs and getting the results we want.
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not much juice
- By Rami A. on 08-14-18
By: Rob Biesenbach
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Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire
- By: Mark Carpenter, Darrell Harmon
- Narrated by: Mark Carpenter
- Length: 2 hrs and 54 mins
- Unabridged
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Overall
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Performance
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Story
Your life is full of experiences that can teach principles, lead teams, and inspire action. But instead of tapping into these experiences, you use facts, numbers, and reasoning - numbing your audiences into a coma. Whether you’re a speaker, leader, teacher, coach, or anyone else who needs to instruct and inspire, this audiobook is for you.
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not worth the read
- By TampaGirl on 03-10-20
By: Mark Carpenter, and others
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The Story Factor
- Inspiration, Influence, and Persuasion Through the Art of Storytelling
- By: Annette Simmons
- Narrated by: Annette Simmons
- Length: 12 hrs and 40 mins
- Unabridged
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Overall
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Performance
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Story
In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world.
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Good material; painful narration
- By Dutiful Son-In-Law on 02-16-21
By: Annette Simmons