Sell with a Story

How to Capture Attention, Build Trust, and Close the Sale

By: Paul Smith

Narrated by: Paul Smith

Length: 7 hrs and 59 mins

Publisher's Summary

Despite all the high-tech tools available to salespeople, the most personal method still works best.

Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.

Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:

• Select the right story
• Craft a compelling and memorable narrative
• Incorporate challenge, conflict, and resolution
• Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more

Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.

Download the accompanying reference guide.

©2017 Paul Smith (P)2016 Audible, Inc.

This book is not only simple but practical!

I've actually used his wisdom and guides to build my stories and win multiple contracts. Thank you!!!

not a right format for an audiobook.

not a right format for an audiobook. too many exercises hard to visualize and pactice whole listening.

Very balanced and motivated book

I was a little skeptical going into this book. I've read information before that seemed to suggest replacing sales process with storytelling. I think that's simply not a good idea. This author, explicitly, states that should not be done. Rather, he shows how to augment a sales process with storytelling. And he does it very well. I highly recommend!

Great

Loved the book. It was well written with fantastic information. Additionally, the author did a fantastic job of not putting me to sleep while he read the book.

An incredible tool

Just like an axe can be used to cut wood for a family to keep warm, and an axe could be used to chop a persons head off, stories can be used for good and bad. Choose your side and tell stories. Paul Smith is a compelling narrator and he made learning this very simple.

Great book , can recommend this one to anyone

For anyone in sales or for entrepreneurs who's looking for the keys to growth. This will definitely be a recommendation on the Online platform Vimentis V.I.P

Insightful, yet particular

It's one of those books, that you have to be in the correct mood or mindset otherwise you might zone out. The book is full specific examples of breaking down a sentence. Which is great if you have the written book not so easy to follow, when listening too.
That being said it's still a very good book, that offers various ways for anyone looking to become a better speaker/salesperson, to try a frame their stories in a better light.

Overall: good book worth the money, to get the most out of it though buy the briny as well.

Great resource

I found this book to be extremely practical and useful. I have incorporated many of the techniques successfully into my practice and have already seen it pay off. Highly recommend!

A very good reference

Very good book and the narrator is great, I highly recommend it if you are learning about selling or marketing

This is definitely in my top 10 favorite books now

I think the most important portion of this entire book lies in the last five minutes where all of the other books on this topic are listed. The narration was perfect. The content was exactly what I expected and needed. I recommend this book highly.

Great book

Lots of practical useful advice. Make use of the PDF support documents to get the most from the book. The final quarter of the book can be hard to follow if not listening closely and referring to the supporting materials. But worth the effort if you do.

Just wasn't for me

Cool concept but hard to follow as an audio book. Lots of stories given as examples but stories are not memorable. However very good if you do need help with structuring stories but couldn't wait for the book to end. For me, Not memorable.

Great message, difficult in parts

I really liked this book but there are parts where it doesn't translate to the audio version very well. There are large parts where they reference appendices and tables, which are almost certainly easier to follow in print. You do get most of these as downloadable PDFs though.

The message itself is hugely valuable to anyone in business, i just wish it was a bit more audio friendly.

expands on a similar book storybrand

loved it I would only like to see more reference to written stories as an email marketer myself