Sell with a Story

How to Capture Attention, Build Trust, and Close the Sale

By: Paul Smith

Narrated by: Paul Smith

Despite all the high-tech tools available to salespeople, the most personal method still works best.

Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.

Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:

• Select the right story
• Craft a compelling and memorable narrative
• Incorporate challenge, conflict, and resolution
• Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more

Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.

Download the accompanying reference guide.©2017 Paul Smith (P)2016 Audible, Inc.

This book is not only simple but practical!

I've actually used his wisdom and guides to build my stories and win multiple contracts. Thank you!!!

An incredible tool

Just like an axe can be used to cut wood for a family to keep warm, and an axe could be used to chop a persons head off, stories can be used for good and bad. Choose your side and tell stories. Paul Smith is a compelling narrator and he made learning this very simple.

Too much and too slow

The whole book could have been summarized in 1 hour worth of materials.
Some stories not impactful enough.

Solid Selling Book

It doesn't cover all sales techniques. But it covers one of the most important and most screwed up sales techniques: Stories.

It's a great detailed work on how to and most importantly how not to tell stories. It doesn't get super technical with studies or data. But it does a great job of conveying what you really need to know.

In addition, it's easy to listen to.

This is one I recommend to my team as a top ten book on sales.

Great

Loved the book. It was well written with fantastic information. Additionally, the author did a fantastic job of not putting me to sleep while he read the book.