
Sell with a Story
How to Capture Attention, Build Trust, and Close the Sale
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Narrado por:
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Paul Smith
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De:
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Paul Smith
Despite all the high-tech tools available to salespeople, the most personal method still works best.
Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.
Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:
- Select the right story
- Craft a compelling and memorable narrative
- Incorporate challenge, conflict, and resolution
- Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more
Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
Download the accompanying reference guide.©2017 Paul Smith (P)2016 Audible, Inc.Listeners also enjoyed...




















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This book is not only simple but practical!
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An incredible tool
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Some stories not impactful enough.
Too much and too slow
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It's a great detailed work on how to and most importantly how not to tell stories. It doesn't get super technical with studies or data. But it does a great job of conveying what you really need to know.
In addition, it's easy to listen to.
This is one I recommend to my team as a top ten book on sales.
Solid Selling Book
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The only way I'll sell now.
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Read and practice
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
The techniques shared in the book are easy to implement and have proven to be effective in my own sales career. I have seen an improvement in my ability to engage with potential clients and secure more sales due to applying the principles outlined in this book.
Overall, "Sell with a Story" is a well-written, engaging, and practical guide for anyone in sales. Whether you're just starting in the industry or looking to take your sales skills to the next level, this book will surely deliver valuable insights and tips to help you succeed. I highly recommend this book to all sales professionals!
Unleash the Power of Storytelling: A Great Read
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not a right format for an audiobook.
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Very balanced and motivated book
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Very monotone, super long. Needs better concept.
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