First, you have to understand, it's not your fault. You're struggling because the current model for reaching and converting customers is seriously outdated and no longer works. You must develop new skills in a rapidly changing world if you intend to sell. We're in a new economy full of rapidly changing industries - and new sales rules apply. Customers have up-to-the-minute information access, a global reach, a social-networking mindset, a desire for instant gratification, and expectations of more powerful, high-tech experiences. That means you must understand what consumers demand of you before putting products and services in front of them.
You need to pick up the tools that connect you to your market, expand your networks, and create a persuasive message that reaches customers where they live. The rules have changed, and only those most adaptable to change will survive.
This approach is necessary for everyone in the sales industry. Whether you're a salesperson, a sales manager, are self-employed, or are part of a sales team, How to Sell When Nobody's Buying is the one-stop resource you need to stand out in the marketplace - starting now.
Selling means never standing still but adapting and learning new methods and mind sets. Listen to this book and learn a few skills for the hard times that will come.
This is a great audio for anyone in sales. Lakhani offers all the tools you need to find new customers, increase your orders and thrive in the current economy. His step-by-step sales tactics and strategies are easy to follow, will give you the confidence to succeed and will teach you the techniques that work in today's market. I really enjoyed this audio and am truly benefitting from the new skills I have learned.
5 of 12 people found this review helpful
Dave Lakhani does not accept the excuse of the economy. This is a great book to get you re-energized. He lays out a step by step sales plan to follow. He gives great ideas on how to stay in front of your customer face. A great listen!
1 of 4 people found this review helpful