-
How to Get a Meeting with Anyone
- The Untapped Selling Power of Contact Marketing
- Narrated by: Christopher Lane
- Length: 8 hrs and 12 mins
- Unabridged Audiobook
- Release date: 02-16-16
- Language: English
- Publisher: Brilliance Audio
- Whispersync for Voice-ready
Regular price: $19.99
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Misleading
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Exactly How to Sell Exactly What I Needed
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5 out of 5 stars
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Buy it. Read it. Use it.
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Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential listening for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
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5 out of 5 stars
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lays it out visually. you don't need to take notes
- By Kalia on 04-16-16
Publisher's Summary
The hard part just got easy.
You know how to sell - that's your job, after all - but getting CEOs and other VIPs to call you back is the tricky part.
So what if that impossible-to-reach person weren't so impossible to reach after all?
Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.
In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative contact campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results - results that other marketers considered impossible, with response rates as high as 100 percent; ROI in the tens, even thousands of percent; and costs per contact ranging from $0 to $10,000. Through real-life success stories, Heinecke lays out nearly two dozen categories of contact campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in the Wall Street Journal to unorthodox uses of social media, the phone, email, and snail mail to using his own cartoons to make connections. He also packs in plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact's circle of influence.
How to Get a Meeting with Anyone provides you with a new toolkit you can put to work for you right away, so you can make the connections that are essential to your success.
More from the same
Narrator
What members say
Average Customer Ratings
Overall
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4 out of 5 stars
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5 Stars78
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4 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Sara Henderson
- 02-07-17
Probably better in print or kindle
For a good chunk of the book it's nothing but him reading website URLs. Not what I want to hear in an audiobook.
6 of 6 people found this review helpful
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- shani
- San Mateo, CA, United States
- 04-11-17
Full of fillers. Can be summarized in 5 min.
What could have made this a 4 or 5-star listening experience for you?
One of the worse books I listened too. The book can be summarized in "gather a list. Target, be personal and memorable.". The rest of the book just goes back to say that again and again. I gave up after chapter 6.
What reaction did this book spark in you? Anger, sadness, disappointment?
Disappointment
4 of 4 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Diana
- Chicago, IL, United States
- 04-19-16
If You Love Selling, You'll Love This Book
I think anyone who's really good a getting through to new business contacts, would agree, we're always looking to do better and improve our chances to win new professional relationships.
This book is my latest discovery of how to do that!
Enjoy!
1 of 1 people found this review helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Giwa
- 04-08-16
"My word choice, Tangible"
Great content with properly structured application and resource instruction. I like books that begin improving business model as soon as you read them.
My word quote for this piece is tangible!
1 of 1 people found this review helpful
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story2 out of 5 stars
- cronin
- 10-04-18
well I got through it
meh - probably should have been an ebook. same message over and over again - plus lots of filler. if you are waiting for a big payoff, you might have to wait for the sequel...
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story1 out of 5 stars
- Kim
- 12-31-17
Full of pomp, not enough meat
This book wasn’t for you, but who do you think might enjoy it more?
Refers to print illustrations you can only hear about; lots of bragging but very little detail. Not worth it. Have tried numerous times to dig in only to struggle to engage.
Would you ever listen to anything by Stu Heinecke and Jay Conrad Levinson - foreword again?
Probably not
Would you be willing to try another one of Christopher Lane’s performances?
Maybe.
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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Story4 out of 5 stars
- Kaigetsudo
- 12-01-17
Good Content Stretched Out
Would you recommend this book to a friend? Why or why not?
Yes, but only to read the first few chapters then I would suggest they skim the rest.
How did the narrator detract from the book?
I didn't care of the narrator's intonation and general persona. It felt too stiff and pompous, and not relatable.
Any additional comments?
This book has good, actionable content but also seems to have a lot of filler. It's probably better to pick up the physical copy so you can easy flip past stuff that is less relevant.
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story3 out of 5 stars
- Jordan W.
- Middletown, DE
- 10-04-17
great content, poorly written
thus book has done great ideas. However, it's very redundant. It should be about half as long.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jack Fitzpatrick
- Atlanta, GA
- 07-25-17
Great for more than just basic blocking and tackling
Highly recommended- must read for enterprise sales individual contributors. Best practices Next practices and keys to access your CEO
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Odai
- 05-29-17
A book you must consider
Great content, amazong techniques and ideas for reaching to the top management, highly recommended for marketers and entrepreneurs
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story2 out of 5 stars
- ben
- 06-30-17
Avoid if you are an entrepreneur
Would you say that listening to this book was time well-spent? Why or why not?
Yes and no. Great ideas but the author talks about crap over and over without getting to the point. Business is fast, structured and accurately executed however this was not written to fit into the business book parameters.
What will your next listen be?
No idea.
What did you like about the performance? What did you dislike?
Great ideas to get a meeting.
Badly written.
Could you see How to Get a Meeting with Anyone being made into a movie or a TV series? Who would the stars be?
Not applicable.
Any additional comments?
-
0 of 1 people found this review helpful
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- roy
- 08-20-18
Nothing special
Same points over and over and truly nothing special!
I didn't learn much from this book and I don't believe it is applicable to sales!