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Publisher's Summary

Michael E. Gerber, the world's leading small business guru and best-selling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery. This audiobook presents a practical, real-world program that can be implemented in real-time in your business.

Gerber shows that most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity. Presenting practical exercises to help small business owners recover their vision and passion, he clears a path for getting back to the basic disciplines for business success. The E-Myth credo, Don't work IN your business, work ON it, is spelled out here in the seven essential disciplines followed by every leader of a world-class enterprise. Each discipline provides the leadership keys for unlocking success in the critical areas of business development: Leadership, Marketing, Finance, Money, Management, Client Fulfillment, Lead Conversion, and Lead Generation.

E-Myth Mastery is the ultimate business development program that will help you recover your passion and turn your company into a world-class operation, a turn-key machine for the money and satisfaction that only a successful entrepreneur can enjoy. Get started today!

©2005 Michael Gerber (P)2005 HarperCollins Publishers, Inc.

Critic Reviews

"An important source." (Booklist)
"A book with a business plan that anyone could implement...and should want to." (Publishers Weekly)

What members say

Average Customer Ratings


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  • Overall
    1 out of 5 stars

Good Grief

I love great business books. This isn't one of them. E Myth Revisited was wonderful. I managed to suffer through 2 CD's of E Myth Mastery but couldn't take any more. It's the most painful droning of someone spewing words without information imaginable. Save yourself the pain and read E Myth Revisited twice.

13 of 13 people found this review helpful

  • Overall
    1 out of 5 stars
  • Manucci
  • Ventura, CA, USA
  • 09-10-05

Boring, Boring, Boring

This audible book will put you to sleep; in my case, I was frustrated so much as Mr. Gerber kept going on, and on, and on, as if he had to fill the time. After listening for 7 hours and something, I realized he could have put the whole book in 15 minutes. Nothing new in the book; Very Boring Book

11 of 11 people found this review helpful

  • Overall
    2 out of 5 stars
  • Victor
  • Williamsville, NY, United States
  • 11-02-05

Very Disappointing

When I listened to E-Myth Revisited I thought, ?Wow, this is great. This is exactly that I need. This is a new way of thinking about starting a business. I can?t wait to hear what else this author has to say.? But when I listened to this title I was very disappointed. It was just so ?touchy, feely, gooey.? The advice was blatantly obvious. I feel like I gained very little, not nearly enough for the time I spent. And as much as I liked Sarah in the first book, I think she needs to be retired. If you?ve listened to E-Myth Revisited, stop there. If not, spend your money on that book not this one. Sorry Michael?

19 of 20 people found this review helpful

  • Overall
    1 out of 5 stars
  • Ted
  • San Francisco, CA, USA
  • 11-03-09

stick to E Myth Revisite

I was a huge fan of Emyth, but I couldn't get through this one. Rather than concentrate, all I wanted to do was punch Michael and Sarah out. It is literally a 30-minute message, dragged out to seven hours. Or as Michael would put it. "Dragged out to seven hours, stretched to 420 grueling minutes, literally, painfully, and without remorse, extended through its very being, its guiding light, its very essence, to 25,200 seconds -– as if it had all the time, all the permission, and all the guile, in the world, the universe..."

19 of 21 people found this review helpful

  • Overall
    1 out of 5 stars
  • Andrew
  • Eagle, WI, USA
  • 06-07-05

Absolutley Awful

I thought this would give practical advise...unfortunately it is more of a "self help" book than a real business book. I was looking for real examples not theoretical garbage. This book was just awful. I stopped after a couple of hours.

5 of 5 people found this review helpful

  • Overall
    1 out of 5 stars
  • Martina K M
  • cheung sha wan, kowloon, hong kongHong Kong
  • 06-03-05

Honestly Bad and a Waste of Time

I heard the first book to this series "the E-myth" and found it inspiring. I hope to learn more about the details and implementation of the teachings but this book does not do any of that. It just has a name that make you think you will get those details. It just repeats what was said in "the e-myth" book, only in a much less specific but much more annoying way, to the point you just have to give up wasting your time.

After 1-2 hour and into Chapter 6, the book is still convincing you to change without telling you how to do it.

This book is a waste of time if you have already read/heard "the e-myth", and DO NOT expect this book to tell you how to master the skills to become a world class business.

I guess the first step is to acquire the ability to identify the bad signs as early as possible, so to minimize the loss of energy and time to the least.

A complete disappointment.

10 of 11 people found this review helpful

  • Overall
    1 out of 5 stars

Waste of Time

This guy really has no respect for your time. I tried to listen for over two hours and learned absolutely nothing. In that two hours the book never even started giving any helpful information--just long winded stories. I couldn't stand listening long enough to get to the actual purpose of why I bought the book. I had a feeling that would start another hour in and I couldn't make myself hold out. This is the first review I've ever written. I hope to save you some time. Don't buy!!!

3 of 3 people found this review helpful

  • Overall
    5 out of 5 stars

If you Own a Small Business - Listen to This Book!

The other reviews of this book on are less than flattering. I own a small business and have started several, and this book BLEW ME AWAY! It is extremely VALUABLE. Yes Michael Gerber gets a little touchy-feely at times but you have to apply Sarah's story to your own circumstance. I have a Masters Degree in Engineering and Business and am very logical and analytical, that is why Gerber's book makes so much sense. Just look around at businesses in your area. How many of them have been in business for 15 years? How many are family owned for 25 years? How many of those have grown beyond mom-and-pop size? My observation is "Not Many". All those Mom-and-Pops have created 80-hr-a-week jobs for their owners and something to pass on to their kids, but little more. Gerber gives you the insight to use the lessons of the McDonalds and IBM's of the world to re-fuel your passion and to BUILD YOUR business, not just work in it.

If you are a "company guy" or an In-trepreneur (works the system inside the company), then go listen to Jack Welsh or Lou Gerstner's books. If you are an Entrepreneur, then Gerber's E-Myth or E-Myth Revisited is a MUST Listen.

I've listened to it twice, and a third listen is in the queue soon!


14 of 17 people found this review helpful

  • Overall
    1 out of 5 stars
  • Andy
  • Chantilly, VA, USA
  • 05-18-05

Mindless dribble

I love business books, but this one was too much to bear. Masked by a feeble attempt to tell a story, rather than say what he's trying to say, Gerber goes on for hours using phraseology that might make sense to him, and noone else.

He goes on for hours about how the Entrepreneur needs passion, and the passion leads to vision, and the vision drives the purpose, and the purpose drives the mission, but the passion does not lead to the mission, only to the purpose. And if you don't have passion? Well then you need to get it! Then, you take the mission, and give it to your financial manager, give the vision to your technicians, give the purpose to your marketing manager... Do you understand Sarah? "I think so."

I honestly tried to follow it, but I had to stop after five hours.

I'm sure it's great for the people that don't have to "do" anything in their business to sit around and think about vision and purpose... But for the other 99% of us, this book makes no sense.

28 of 35 people found this review helpful

  • Overall
    1 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    1 out of 5 stars

Babbling brook

I really wanted to like this book, to learn something valuable, but after two hours of painful listening I had to give up. The author talks more about his relationship and experiences with Sarah than the business "principles" he's trying to teach. I would often find myself distracted and confused with his rambling, thinking to myself, "why is he going on this tangent? How does this have anything to do with the lessons of the book?"
If you're considering this one, save time and skip it.

2 of 2 people found this review helpful