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5.0 out of 5 starsCommon Sense Approach to Building a Business
Reviewed in the United States on December 9, 2015
This was a good read. The main take away from this book is to work *ON* your business and not *IN* your business. If you watch any of the business reality shows like "The Profit" you will see examples of this all the time. What does "working on your business" mean? Read the book and find out, but essentially it means to develop systems and processes that are documented, so that these systems and processes run your business. Once this has been accomplished you could then franchise the business if desired, because you can now train other people to run the business using your systems and processes.
5.0 out of 5 starsGood check & balance guide for building either the minimalist or cmore omplete version of functional operating plan
Reviewed in the United States on May 2, 2017
Content of this guide is very good. Timeless information when you consider display advertising in the electronic world is called a landing page, yet concepts of good copy with call to action offer are identical regardless of medium. Same can be said of all other facets of business definition. Without enough definition you can't delegate the daily tasks with any consistency. Unless you clearly specify your values in the form of clear definition, supporting compensation plan paying on net profit revenue, and directing how your staff will support your marketing or the whole thing collapses. Then you are stuck inside the business on a daily rescue mission. Definitely not the independence you dreamed of which led you to start the business. Look at McDonalds or Toyota as examples of well defined well delegated businesss where employees know exactly what you want done, when. how and why. Consider hjis book a textual version of a business designer's mind mapping of tasks & answer selection. Also read the book on "How to Avoid Mistakes in Selling a Business" for specific examples of what to do in order to improve your business. (Bloomberg reports 86% of businesses are designed to be sold. 2016) After you get your plan definition down on paper the next step is to automate the functions into your sales & marketing automation CRM. Long ago a wise man mentioned "a man needs to own his own underwear, you can rent a suit or tuxedo but you need to own your own foundations". This book is designed to help create your foundation. Plenty of coaches will sell you boiler plate plans, but it's not your vision and you can still get boiled alive by just using boiler plate. If you are fan of cloud services remember it's just someone else's computer that you don't control. Only idiot would place their life blood of business (the plan this book helped create) under someone else's control that can be stolen or gifted by the cloud providers employees to their friends to jump starting a competitor. You'd have no meaningful recourse only a long legal fight with huge lawyer bill attached. Make your plans a declared proprietary document, "on loan" during employment with provisions of penalties for sharing, copying or any form of disclosure. Then run an automated version of this from a $500 computer internal to your office. Setup automated shutdown during hours your office is closed limit remote attacks since nobody can attack a shutdown system (7pm-6:45am). Now with things automated you can live life anywhere, while your CRM enforces your sales & delivery directives, employees have all the deals inside which you can view from anywhere. You work on business (or take vacation) while your employees stoke the boiler in the engine room (office) to sail towards your dreams. Using a paper based operation is outdated, you'll always have problems unless you remain in the paper run business supervising everything, a hard fact of life since this book was written. Nobody follows paper daminstrative rules unless the boss is right there checking up the whole time. Let the computer be your enforcer. Plenty of local programmers are available in meetup.com groups that can tune campaigns and online forms in a low cost program without blowing bunch of money. All the programmer needs to do is setup the CRM's calculated fields like an internal spreadsheet within the CRM for one stop repository that feeds the CRMs internal compensation tracker. (Even CRMs available on free download have this capability). Next time you go to McDonalds look closely and you'll see network switches in kitchen area with way more cables than for cash register.s everything in the kitchen except the coffee maker is networked to collect statistics for a remote boss to see. That's how to run an operation that frees you from tedious the office tasks. It's the next step after this book that puts you into the real game of profitable growth. Good luck in your endeavors. Semper fidelis, Dave
5.0 out of 5 starsMichael Gerber Delivers a Winner Again
Reviewed in the United States on October 9, 2010
This books ranks up there with E-Myth Revisited. Once again, Michael Gerber delivers a winner and a holy grail! He writes out a structure/foundation for the seven essential habits for running a business: Leadership, Marketing, Money, Management, Client Fulfillment, Lead Conversion and Lead Generation. Do not forget to go to the book website and download the worksheets. Use this book as a textbook on how to run and operate a business and you will not regret. Do not read this book like you read a novel, it is not that kind of a book. Like E-myth Revisited, this is a book that you will refer time and time again and you will need to read this book more than once if you are serious of operating a business. Like Michael Gerber says "Work On your business, not in your business".
This book was written in 2005 before the huge rise of the internet social media. This book needs to be updated with a section on that. Still, this book is still a great read.
4.0 out of 5 starsYes, wordy; but there is still nuggets in the framework
Reviewed in the United States on February 13, 2006
E Myth Mastery takes a look at what it takes to be an entrepeneur and builds a framework out of it. It goes through the driving need to be creative and how often that need to create gets changed into not wanting to work for the man and suddenly the creativity is stagnated or you perhaps go out of business.
At some point you have to look at your passions and the things that drive you and make the decision to be the technician and work in your craft or find the passion in creating a successful business around your craft and teach others of your craft and passion and make that business truly world class. As it goes though by telling the tale of a woman named Sarah with her pie selling business walking through the steps with her consultant, the author of the book, you are told of the 7 essential masteries to create a world class business out of your business. These 7 skills focus on different leadership skills such as financial, lead generation, and marketing and it is often mentioned that these skills must all be practiced because if you let one aspect of your business get away from you, then it can cause your business to not be as successful as it could have been.
Also in reading this, it can be helpful to those that are not out to create their own business. These skills and funnelling of passion can help you lead an organization towards "world class" where world class is the best of it's kind. Understanding that as a team working on projects and creating customer solutions, you need to know what you are working towards with the allocated money and how you are going to create loyal customers.
I recommend this book to those that want something more out of their business or are looking for a way to channel your passions into creating great things.
3.0 out of 5 starsA Good Book But I Thought 'E-Myth Revisited' Was Better
Reviewed in the United Kingdom on June 29, 2018
I previously bought E-Myth Revisited and loved that book. I found E-Myth Mastery used, what felt like, convoluted stories of things that had happened and conversations to illustrate points where the descriptions of those conversations and situations sounded disingenuous. If you hadn't heard E-Myth Revisited before (which I thought was better structured) then you might wonder what on earth I'm talking about but Michael Gerber's dulcet tones are still very pleasing on the ear and the points raised in E-Myth Mastery are still very relevant to any business owner.
4.0 out of 5 starsand can make it more difficult to get to the real information - the first chapter or two are particularly bad for this
Reviewed in the United Kingdom on February 17, 2017
It is full of interesting and thought provoking advice for running a business. Sometimes the prose and the narrative can be a little off-putting, and can make it more difficult to get to the real information - the first chapter or two are particularly bad for this, but it then eases up and the ratio of information to narrative improves. I am very happy I stuck with it, even though initially the narrative made me want to put the book down, as the information and ideas gave me a lot to think about and consider, and suggested some new ways for me to look at problems. Overall, it is a valuable book for anyone running a business; it just takes some effort and patience to read.
Das Buch vermittelt Wissen in Form einer Geschichte. Es geht auf alle wichtigen Aspekte von KMU Betrieben ein und zeigt einen Weg auf, der z.B. zur Expansion via Franchising führen kann. Zuerst standardisieren, dann multiplizieren. Das Buch ist ein Klassiker und meiner Meinung nach ein Muss für jeden unternehmerisch tätigen Menschen.