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Publisher's Summary

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires. People like Mark Cuban, John Paul DeJoria, Sara Blakely, and T. Boone Pickens all built businesses - in some cases, multiple businesses - that are among today's most iconic brands. This fact raises two profound questions: Why couldn't their former employers hang on to these extraordinarily talented people? And why are most big companies unable to create as much new value as the world's roughly 800 self-made billionaires?

John Sviokla and Mitch Cohen decided to look more closely at self-made billionaires because creating $1 billion or more in value is an incredible feat. Drawing on extensive research and interviews, the authors concluded that many of the myths perpetuated about billionaires are simply not true. These billionaires aren't necessarily smarter, harder working, or luckier than their peers. They aren't all prodigies, crossing the billionaire finish line in their 20s. Nor, most of the time, do they create something brand-new: More than 80 percent of the billionaires in the research sample earned their billions in highly competitive industries. The key difference is what the authors call the "Producer" mind-set, in contrast with the far more pervasive "Performer" mind-set. Performers strive to excel in well-defined areas, and are important. But Producers are critical to any company looking to create massive value because they redefine what’s possible, rather than simply meeting preexisting goals and standards.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2014 John Sviokla and Mitch Cohen (P)2014 Gildan Media LLC

Critic Reviews

"The first billion is the hardest. I know from experience. If you are interested in giving it a shot, The Self-made Billionaire Effect is a good starting point. Great research. Great stories. Great opportunity." (T. Boone Pickens, Chairman, BP Capital Management)

What members say

Average Customer Ratings

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  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
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    5 out of 5 stars

Great read for all entrepreneurs

This book really outlines what it takes to be a high producer and a high performer to reach the stage of billionaire status

1 of 1 people found this review helpful

  • Overall
    3 out of 5 stars
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    3 out of 5 stars
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    4 out of 5 stars

Good message, lacks quality

It was a good book, and simply that. The idea of performer vs. producer is touched on over and over. Great examples and stories, but lacks quality information about becoming a producer. Not until the end does it get really into detail about producers and how to cultivate them. Interesting, but not a must buy.

2 of 3 people found this review helpful

  • Overall
    5 out of 5 stars
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Think like a Producer

A great book that looks at the difference in mindset between performers and producers. Full of insight and an entertaining read.

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    5 out of 5 stars
  • Performance
    4 out of 5 stars
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    5 out of 5 stars

producer plus performer

Great insight on what it took some billionaires to reach there 10 figure + fortunes.

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    5 out of 5 stars
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    5 out of 5 stars

perhaps one of the best books ever made

absolutely loved and/or enjoyed this book and actually thanks to Audible was able to enjoy it even more

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

good story, meh speaker

Somewhere around chapter 3 the guy reading it just started becoming annoying to me. I don't normally care about that kind of thing, but I caught myself losing track of the content because the speaker started sounding tonal and pouty to me, and it detracted from the audiobook's overall benefit. Great content, but I would recommend that they re-record with someone else. 2 reader, 5 rating everything else.

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    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Great book based on facts instead of opinions

Very good book that is objective. It's basically a case study of billionaires and shows you the trends that got many self-made billionaires where they are today.

  • Overall
    5 out of 5 stars

Know Your Role...

This is an awesome book full of insight on how to identify and capitalize on the types of individuals that it takes to generate massive wealth, and brilliantly successful companies.

This book can be an excellent tool to truly know whether you are a producer or a performer in order to maximize your full personal potential. It also can serve as a great litmus test to find out whether or not you have powerful producer potential in the midst of your company that may be underutilized.

  • Overall
    4 out of 5 stars
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    5 out of 5 stars
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    4 out of 5 stars

A few big ideas

There were several good takeaways for me to use in my business. I do not regret the purchase.

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    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

Great Insights to the Billionaires

Enjoyed the stories and appreciated the fact the authors excluded those wealthy who were born with golden spoons in their mouths. The narration was excellent, as well.