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Designing for Growth
- A Design Thinking Tool Kit for Managers
- Narrated by: Nicol Zanzarella
- Length: 6 hrs and 35 mins
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Publisher's Summary
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking; unpack the mysterious connection between design and growth; and teach managers, in a straightforward way, how to exploit design's exciting potential. Exemplified by Apple and the success of their elegant products, and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
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What listeners say about Designing for Growth
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- GoingGoingGone...
- 07-01-18
Audiobook requires regular book
Great, especially for persons whose application of design thinking takes place in the corporate world where tasks are assessed on the basis of consumer value.
That said, the book is not well adapted to the audiobook format. There are references to book sections throughout, and obviously long lists and tables cannot be made legible without seeing them while the text is being read. For this reason, if you get this Audiobook get it with a digital or hard copy of the book and read along. Without it, it will be difficult to absorb the information.
Also there are several assignments in the book. Be prepared to do the assignments if you want to absorb the information properly. This is a hands on project - listening to it alone won’t allow the information to stick and you won’t gain value from your efforts.
3 people found this helpful
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- Chris Harden
- 12-18-17
Seem condescending and shallow on the details
I felt like the first few chapters were too high level and didn’t deliver enough concrete, actionable examples quickly enough. I also felt like the book is trying too hard to make it seem that managers don’t know how to approach great leadership and that the classic tools indicate managers are incompetent in customer-driven problem solving. Overall I found after a while that I was not listening enough and decided to pursue a different book on design thinking. I would like to have seen a clear definition right up from of what design thinking is and how the book plans to give me a tangible toolset to use design thinking in my organization. Authors, perhaps putting that tangible list up front and removing some of the jargon extra jargon around managers not knowing how to think in a design way will help readers stay more engaged for the long haul.
2 people found this helpful
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- Amazon Customer
- 11-04-16
Enjoyed listening
Inspiring for managers and consultants. Easy to follow logic. Substantial expertise is given. Easy to use tools. Would like more real Business cases examined, but I will read also the 10 examples book of the same authorised.
1 person found this helpful
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- Justin Chanda`
- 08-09-22
Relevant practical examples
loved it , enjoyed the practical experiments and flow of information, worth a read
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- William
- 06-26-22
Different versions and typos
The audio recording is different than the text version. Also reading the excerpts at times became confusing because it breaks the flow. Wondering if it could have been structured a little better
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- mj
- 04-28-17
great model for design thinking
great walk through and examples used through out. hopefully I can find the templates referred to in the appendix.
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- Jonathan Bowen
- 09-06-20
good book
Quite old now with some dated examples and a little over long but still there are valuable lessons to be learned.
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- max richy
- 04-03-19
Excellent for product managers
excellent points raised through the product experience and really has the design thinking process down. the person read is also easy to understand and is read in an engaging manner.
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- Nomad360i
- 12-06-16
One life, a missionaries lifestyle.
If you could sum up Designing for Growth in three words, what would they be?
Compelling, Delightful Design
What other book might you compare Designing for Growth to, and why?
It would be hard to compare this book to anything remotely close, other than to say methods relating to "design thinking."
Have you listened to any of Nicol Zanzarella’s other performances? How does this one compare?
Haven't come across the narrator before, but she sounds delightful.
Was this a book you wanted to listen to all in one sitting?
A reference book, to come back to and listen on many sittings to absorb empathy.
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- Anonymous User
- 08-13-18
Excellent - for all ends of the designer spectrum
Whether you haven’t even heard the term “design thinking”, or you’ve been working in the field for years, you’ll still gain from this book.
Jeanne and Tim layer this book nicely to provide a very clear framework for applying design thinking in any organisation.
I think some clear stand outs include parallels and differences to typical business thinking, and also tips and guidance for common designer fears - these were particularly reassuring.
1 person found this helpful
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Moments of Impact is an audiobook on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address - and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation - now - to shape the future of their organizations.
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Another audiobook failure. Buy the real book
- By Jonathan on 02-08-15
By: Chris Ertel, and others
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Design Thinking in Business and IT: Overview, Techniques and Example Workshop
- By: Florian Heuer
- Narrated by: Bryan Stout
- Length: 1 hr and 4 mins
- Unabridged
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You might've talked about innovation with your IT department or software development agency lately and the words "design thinking" were surely mentioned. So what is it? Just another piece of business jargon to add to your arsenal or a useful tool? Or maybe even an overestimated hype? Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex. Globalization and advances in communication and technology, all add up to creating unique opportunities but also new challenges that are not easy to solve applying the old tested methods.
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Basic design thinking lesson
- By Preston on 04-09-16
By: Florian Heuer
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The Innovator's Method
- Bringing the Lean Start-up into Your Organization
- By: Nathan Furr, Jeff Dyer
- Narrated by: Jonathan Yen
- Length: 8 hrs and 29 mins
- Unabridged
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Have you ever come up with an idea for a new product or service, but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company - perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven't known how to take the next step, you need to understand what the authors call the innovator's method.
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Great mix of methods
- By björn on 11-22-16
By: Nathan Furr, and others
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Mastering Design Thinking
- The Systematic Approach to Improve Considerably Your Business Success Rate
- By: Max Answell
- Narrated by: Ashton Haugen
- Length: 3 hrs and 2 mins
- Unabridged
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Design Thinking is exponentially transforming how brands operate in a positive way. It is changing the way in which businesses develop solutions. It is a user-centric approach that makes doing business easy for both brands and clients. Mastering Design Thinking can change the way businesses think and helps in better understanding of the client’s need. It adds value to the business and works in the growth of businesses.
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Makes no sense at all
- By FsdFsd on 05-13-20
By: Max Answell
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The Startup Way
- How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
- By: Eric Ries
- Narrated by: Eric Ries
- Length: 10 hrs and 12 mins
- Unabridged
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Entrepreneur and best-selling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses ranging from established companies to early stage startups to grow revenues, drive innovation, and emerge as truly modern organizations poised to take advantage of the enormous opportunities of the 21st century.
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In need of a second edition
- By Ehud Shavit on 12-28-17
By: Eric Ries
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The Little Black Book of Innovation
- How It Works, How to Do It
- By: Scott D Anthony
- Narrated by: Sean Pratt
- Length: 6 hrs and 3 mins
- Unabridged
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Innovation may be the hottest discipline around today - in business circles and beyond. And for good reason. Innovation transforms companies and markets. It’s the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In The Little Black Book of Innovation, long-time innovation expert Scott D.
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Great Innovation Overview Summary
- By G StJoe on 04-28-12
By: Scott D Anthony
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The High-Potential Leader
- How to Grow Fast, Take on New Responsibilities, and Make an Impact
- By: Ram Charan, Geri Willigan
- Narrated by: Bob Reed
- Length: 5 hrs and 48 mins
- Unabridged
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Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
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Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- By Niel on 06-23-19
By: Ram Charan, and others
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The Fifth Discipline Fieldbook
- By: Peter M. Senge, Art Kleiner, Charlotte Roberts
- Narrated by: Peter M. Senge, Art Kleiner
- Length: 5 hrs and 58 mins
- Abridged
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Peter Senge's national best seller, The Fifth Discipline, revolutionized the practice of management by introducing the theory of learning organizations. Now Dr. Senge moves from the philosophical to the practical by answering the first question all lovers of the learning organization ask: What do they do on Monday morning?
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Good review/overview
- By Steve on 04-09-06
By: Peter M. Senge, and others
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Change by Design, Revised and Updated
- How Design Thinking Transforms Organizations and Inspires Innovation
- By: Tim Brown
- Narrated by: Tim Roberts, Tim Brown
- Length: 7 hrs and 37 mins
- Unabridged
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The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business. Change by Design is an audiobook for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
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Not quite what I was hoping for
- By Amazon Customer on 01-16-20
By: Tim Brown
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Creating Great Choices
- A Leader's Guide to Integrative Thinking
- By: Jennifer Riel, Roger L. Martin
- Narrated by: Jack Garrett
- Length: 7 hrs and 30 mins
- Unabridged
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A practical four-step methodology for any leader or manager facing a tough choice, and for creating integrative solutions to big, complex, and pressing problems. Stimulating and practical, Creating Great Choices blends storytelling, theory, and hands-on advice to help any leader or manager facing a tough choice.
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Design Thinker Pro's cannot do without this book!
- By JULIO on 07-20-21
By: Jennifer Riel, and others
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The Algorithmic Leader
- How to Be Smart When Machines Are Smarter Than You
- By: Mike Walsh
- Narrated by: Mike Walsh
- Length: 6 hrs and 56 mins
- Unabridged
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The greatest threat we face is not robots replacing us, but our reluctance to reinvent ourselves. We live in an age of wonder: cars that drive themselves, devices that anticipate our needs, and robots capable of everything from advanced manufacturing to complex surgery. Automation, algorithms, and AI will transform every facet of daily life, but are we prepared for what that means for the future of work, leadership, and creativity?
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Awesome Book
- By keyona mcneill on 07-25-20
By: Mike Walsh