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Publisher's Summary

The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.

Have you ever had a new idea or a goal that excites you...but not enough time to execute it? What about a goal you really want to accomplish...but can't because instead of taking action, you procrastinate? Do you feel like the only way things are going to get done is if you do them? But what if it wasn't that way? What if you had a team of people around you that helped you accomplish your goals (while you helped them accomplish theirs)?

When we want something done, we've been trained to ask ourselves: "How can I do this?" Well, there is a better question to ask. One that unlocks a whole new world of ease and accomplishment. Expert coach Dan Sullivan knows the question we should ask instead: "Who can do this for me?"

This may seem simple. And it is. But don't let the lack of complexity fool you. By mastering this question, you will quickly learn how billionaires and successful entrepreneurs like Dan build incredible businesses and personal freedom.

This audiobook will teach you how to make this essential paradigm-shift so you can:

  • Build a successful business effectively while not killing yourself
  • Immediately free-up 1,000+ hours of work that you shouldn't be doing anyway
  • Bypass the typical scarcity and decline of aging and other societal norms
  • Increase your vision in all areas of life and build teams of WHOs to support you in that vision
  • Never be limited in your goals and ambitions again
  • Expand your abundance of wealth, innovation, relationships, and joy
  • Build a life where everything you do is your choice - how you spend your time, how much money you make, the quality of your relationships, and the type of work you do

Making this shift involves retraining your brain to stop limiting your potential based on what you solely can do and instead focus on the nearly infinite and endless connections between yourself and other people as well as the limitless transformation possible through those connections.

©2020 Hay House (P)2020 Hay House

What listeners say about Who Not How

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Zzzzzzzzzzzzzzz

It had decent advice but I can’t get over the narrators. Boring!!! You need to have some UMPH in your voice if you’re going to read a “empower” book. I do not recommend

7 people found this helpful

  • Overall
    5 out of 5 stars

Leadership practical!

Listened to Who Not How in a day, less than a month after hearing the phrase for the first time. As an "ADHD.Rocks" evangelist, I look back on a 25 year career chafing against all the work I did that was a terrible fit.

Now that I realize my ADHD is an advantage not a curse, I also know that "procrastination is a que to start lookong for the who", rather than pile up yet another well inspired but undone project.

Ben Hardy is a great author and pleaasnt to listen to. The interviews with Dan Sullivan were informative, intimate, and inspiring. The only thing I didn't like about the book is how Hardy knocked yet another three-word book title out of the park. Leave some for the rest of us, Bud!

7 people found this helpful

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Valuable information - poor performance

The information is stated in a clear way in which one really understands what working as a team and with others is what will quickly allow you to reach your goal. I will review the information again and the more you can apply to your business, the more successful you will become.

The performance though is poor. the cover says "read by..." which is so true. there are many authors who are not talented in narration and Benjamin Hardy is one of them. What really baffles me is all through the book they declare how you should always look to WHO and not just HOW, so why didn't they take their own advice and work with a voice-over artist who could have done such a better job of narrating the material, which is excellent.

It is nice that at the end of each chapter he interviews Dan Sullivan and the additional nuggets in those interviews are wonderful.

I made it through the entire book because the content is so valuable, just really wish they would have had someone else narrate the book.

6 people found this helpful

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Could be 1/2 as long

It was good to listen to. Here is the book summary - quit doing everything yourself and hire people to do it for you. The end.

6 people found this helpful

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Who Not How

This was my first Audible purchase and it was an inspiration to listen to. I’ve always been fascinated by collaborative endeavors; garage bands that land a contract, garage inventors who earn a patent, designers who unite rather than fight.

This book delves into the “who” (the relationship) of why these teams do so well. Full of inspiring tales and practical steps, this book is worth another listen.

3 people found this helpful

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This was 90% too long

This book could have been 10% as long and still stated the same information. It was completely repetitive.

2 people found this helpful

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Title Says it All

I was hoping to gain additional nuggets of wisdom, but the title says it all. Additional chapters only seek to back up the title with story. If you can't comprehend the title, read the book. If you get the title, RUN with the concept. The interviews with the author at the end of each chapter are insightful and save the performance.

1 person found this helpful

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Love this book!

Thank you for capturing this material and for your collaboration. Super inspiring on many levels!

1 person found this helpful

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The wisdom in this book is a game changer!

Where to begin... I’ve been paying attention to Dan Sullivan for 6 or 7 years at this point, there is nobody as clear on being a hero to entrepreneurs than him. His concepts around Unique Ability and Unique Ability Teamwork to build a Self-Managing Company helped shift my mindset away from competition and into collaboration. His concepts and thinking tools have been incredibly valuable to me as a person, a leader, partner and soon to be father. This is the best summation of what Dan has created in his nearly 5 Decades of Coaching Entrepreneurs.

Ben, you crafted this book impeccably by leaning into the Who Not How concept and discussing where How’s outside of your Unique Ability caused stress, friction and lack of progress. All Progress Starts By Telling The Truth, and you led courageously with your brake downs in the process. Experience is the best teacher. Collaborate with Who’s that have Unique Abilities towards your Shared Vision and Purpose. That’s when the ease, flow and abundance shows.

Thank you Ben Hardy, Dan Sullivan, Babs Smith, Tucker Max, Shannon Waller, Joe Polish, Dean Jackson and the whole team at Strategic Coach for co-creating this beautiful framework and catalyst for myself and so many others! Many blessings to you all, cheers!

-Tyler Drake

1 person found this helpful

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Another great book by Ben Hardy!

Great book, great concept! Anybody looking to take their business to the next level needs to read or listen to Who Not How! The ideas and examples are so plentiful, you can’t help but walk away with a way to help your business. The concepts from Dan Sullivan and Strategic Coach are priceless. Joining Coach should be priority number one!

1 person found this helpful

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  • Amazon Customer
  • 11-28-20

Disappointing

Not much substance to this book. It’s all in the title - you need other people to help you achieve your goals. That’s about it!

1 person found this helpful

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  • Paul
  • 11-11-21

Game changed.

They say the best ideas are the simplest, this is simplicity at its best that solves the most complex problems - Find me on LinkedIn, let's collaborate.

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  • Ms Ling
  • 10-27-21

Most inspiring book ! Ok

What a great book! Totally inspired , about to listen again. Thank you so much. Especially love the impact filter and the how to avoid the wrong who’s chapters.

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  • Martin W.
  • 09-09-21

One Of The Best I Have Heard In 40 Years

I started listening to personal development and business building audio cassettes in 1982 and they have literally changed every aspect of my life. I just wish I had "GOT" these ideas many years ago. Thanks for writing it and sharing it.

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  • Yoda
  • 05-29-21

Good message - extremely repetitive

While I highly enjoyed Dr. Hardy's both previous books, this one is disappointing due to its very brief, granted profound, message which is just being repeated over and over - and over again. While repeating the same idea through various stories has its value, at some point too much becomes a problem. I was considering stopping listening to this book several times throughout this listen but kept hoping that something new will come that I'll learn from. Well... Having said that, I do look forward to more books from Benjamin Hardy in the future.

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  • Dominic Beecheno
  • 02-10-21

brilliant

short sharp and great interviews with Dan after each chapter. highly recommended for all entrepreneurs.

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  • Mrs Karen Wilson
  • 01-30-21

How to make success easier

Who not how an eye opener to a concept which makes complete sense. will change how I approach life and projects.

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  • Anonymous User
  • 12-07-20

strive for colaboration instead of competitiveness

Being competitive could be a weakness. We must strive for usefulness and colaboration in order to achieve our full potential.

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  • Sunil Raheja
  • 11-29-20

Powerful life transforming insights

Who not how is a profound insight that can radically transform your life for the better. An excellent book to both inspire and equip you for an amazingly fulfilled and productive life

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  • John H.
  • 11-24-20

A real eye opener

This book really makes you think about the particular areas of your work life and personal life that you don’t enjoy doing, and to focus on finding someone else who can do these for you so you may concentrate on more enjoyable things that will improve your life.
I have listened to this twice within the first two weeks. Using Audible is a real time saver for me.

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  • Direction Journal
  • 12-22-20

Who needed

Good content but author either needed a professional speaker to present the content or at least take lessons on how to not machine gun the content out like it was a race to the finish line. Even slowing down the speed via the app didn’t help the presentation due to the monotonal, monotonous pacing of the voice.

3 people found this helpful

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    5 out of 5 stars
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  • Ellen
  • 06-27-21

Really clear key message

I will be listening to this again and I'll probably buy the book to read as well.