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Publisher's Summary

Eighty percent of all businesses fail in their first five years!

When you are facing down those kind of odds, you'd better know exactly what you are doing before you take the plunge. Success lies in the system! Gerber knows that for a business to be prosperous it must function like a powerful machine. The type of business is irrelevant - a precise system of dynamic interplay between the connected parts should be in place. The well-planned system will, once started, chug along continually and predictably, transporting you to the better life of which you've only dreamed. After all, your business should make it possible for you to do whatever you wish, whenever you wish, while continuing to produce exceptional results... without you! That is your fundamental goal - dispensability! Gerber will:

  • Show you the Three Essential Components of Business Development: Innovation, Quantification, and Orchestration.
  • Teach you the important questions to ask in order to nurture an extraordinary business.
  • Reveal the five skills vital to the entrepreneur - Discrimination, Concentration, Organization, Innovation, and Communication.

Gerber's refined techniques for entrepreneurs enumerate how to successfully build a business that will soar in both booming and sagging economic markets, learn to focus on the results, not the work, and to see your business as your product. You'll also hear Gerber's 7 Steps of Business Development:

  • Development of Your Primary Aim
  • Development of Your Business Picture
  • Organizational Development
  • Management Development
  • People Development
  • Marketing Development
  • Systems Development
©1995 Michael Gerber (P)1995 Nightingale Conant

What members say

Average Customer Ratings

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Invaluable info for the Business Owner

I've been in a service business for 22 years. I wish I had this information 22 years ago!!! Michael Gerber provides the business owner with a method to turn a small business into an empire. Thank you so much!!!

3 of 3 people found this review helpful

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Life changing!

This program was so impressive that I listened straight through. Finally something that defines the "how" rather than just the what. I have a clear plan and structure to work with. If you are in business for yourself, you need to read or listen to this book.

1 of 1 people found this review helpful

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I Wish I could give 10 ⭐'s

Completely transformed the layout and approuch I've been taking with my business. I highly recommend it!!!

1 of 1 people found this review helpful

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Fantastic Seminar

This seminar may be a little dated but there are many great truths that are fundamental and dangerous to deny. I studied Japanese business (lean) and I stick by the real fundamentals of Toyota in my service business. It was very interesting to hear the same ideas, packaged in a way that non-lean people would buy.

This is not straight lean of course but stresses how important systems are in every business. And much more is covered.

This is a great listen that Americanized my thinking about business. I have already implemented much of the thinking in my business and have seen great results.

This is an essential listen.

1 of 1 people found this review helpful

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eye opener!

I love the energy! I took a trip with my daughter, driving from New Jersey to Florida. I thought it was a good idea to listen to e-myth while she slept based on my accountant's recommendation.

I literally could not stop listening. it was beyond a good or great idea. it inspired me to write down my mission, begin working on my prototype and plan an execution strategy.

I'm now ready to do make life changes!

1 of 1 people found this review helpful

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Work ON not IN your business

The take away is don't get caught up in everyday operations to the point your just any other employee/technician.
Rather be a visionary with a mission to grow and create a business sellers will fight to buy. I found the organizational chart exercise especially enlightening.

1 of 1 people found this review helpful

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Great listen!

I had read The E Myth and was excited to find this abridged excerpt from a full Michael Gerber seminar. Great content. Excellent delivery before a live audience.

1 of 1 people found this review helpful

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Nothing New

The information in this seminar is good. However there is nothing new. Everything he talks about is just a regurgitation of what can be found in the book The E-myth.

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Live from Sydney

This Audio program is live from Sydney. Michael Gerber tells a great story! Excellence is key. Protocols are key.

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A Must Read

Read it 3 times , now going deep... implication time, working on the business time...

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  • Anthony
  • 06-16-15

Great content

A slow start and was very preachy and shouty at times, especially on, but once it gets going there is some superb content

2 of 2 people found this review helpful

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  • David Fitzmaurice
  • 11-18-17

Some great advice for building a business system

Loved every minute of it. I'd advise to have a pen and paper to write down notes.

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  • Sam
  • 02-27-17

Best of the Best

Incredible delivery, energetic and punchy. Content is absolutely spot on, I will be re listening to this again!

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  • Kennedy
  • 04-03-15

Game of Business - Know the rules

In order to win in the game of business, you must know the rules and focus on what needs to be done first then how to do it.

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  • CocoPuff
  • 04-07-15

Excellent material

This is an excellent and very practical and useful material provided through this seminar. Would definitely recommend and review regularly.

0 of 1 people found this review helpful

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  • Bradley
  • 08-20-17

not worth it.

just read the book. this is a shiort live version tryjng to sell the ideas and you will buy the book anyway.

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  • C.M.Artes
  • 02-20-17

A brilliant fresher for Gerber's business ethos

What made the experience of listening to The E-Myth Seminar the most enjoyable?

I read 'E-myth revisited' (EMR) almost 10 years ago now. This seminar was seasoned with examples from the book, as well as new examples.

Who was your favorite character and why?

The final chapter. Introduced the concept of approaching the organisation as if it were a school (which I couldn't remember being part of EMR)

What about Michael E. Gerber’s performance did you like?

Very fresh and down to earth. Made some jokes (and laughed at a few of his own) which, to me, made the monologue more genuine.

Any additional comments?

Still deciding if the premise of the book is true in every case (in other words, can any organisation adopt the 'create a turnkey and sell it as a franchise' model).