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Built to Sell Audiobook

Built to Sell: Creating a Business That Can Thrive Without You

Regular Price:$20.99
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Publisher's Summary

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

  • Teachable: focus on products and services that you can teach employees to deliver.
  • Valuable: avoid price wars by specializing in doing one thing better than anyone else.
  • Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

©2011 John Warrilow (P)2011 Gildan Media Corp

What Members Say

Average Customer Rating

4.5 (726 )
5 star
 (502)
4 star
 (158)
3 star
 (40)
2 star
 (14)
1 star
 (12)
Overall
4.6 (624 )
5 star
 (446)
4 star
 (121)
3 star
 (37)
2 star
 (14)
1 star
 (6)
Story
4.0 (626 )
5 star
 (328)
4 star
 (136)
3 star
 (76)
2 star
 (35)
1 star
 (51)
Performance
Sort by:
  •  
    Matt 06-11-17
    Matt 06-11-17 Member Since 2013
    ratings
    REVIEWS
    5
    1
    Overall
    Performance
    Story
    "great book."

    great book. insightful perspective on common issues​ experience d in many businesses. although the main example is from a technology advertising perspective the lessons are relevant in many other businesses/industrirs

    0 of 0 people found this review helpful
  •  
    cliff 04-26-17
    cliff 04-26-17
    ratings
    REVIEWS
    7
    2
    Overall
    Performance
    Story
    "Great book"

    Good read, good storyline, John did a great job with this book. Really motivated me.

    0 of 0 people found this review helpful
  •  
    Tamela Meeker 04-26-17 Member Since 2017
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    12
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Novel effective teaching tool"

    The story format is very smart. It teaches you the list you will take away in a 3 prone approach.

    The Narrative: 3-4 hours
    John's Experience: ~1 hour
    Ted's Tips: ~5 min

    It lets you connect "the list" to different scaffolding from the first two portions so it is easier for me to recall the list and more importantly recognize when they are present.

    0 of 0 people found this review helpful
  •  
    E. Diaz 03-12-17
    E. Diaz 03-12-17 Member Since 2017
    ratings
    REVIEWS
    24
    2
    Overall
    Performance
    Story
    "Great book, terrible narrator. Really grating."

    I don't know why this narrator was chosen, he's terrible. If you can overlook it, this book is great.

    0 of 0 people found this review helpful
  •  
    Kristi 03-06-17
    Kristi 03-06-17 Member Since 2015
    ratings
    REVIEWS
    12
    3
    Overall
    Performance
    Story
    "Simple but specific"

    Thank you for making this advice detailed and specific enough to be meaningful and yet simple enough to apply. Also, by telling us what you were thinking when you had to make decisions you didn't want to make helps me relate to you and trust the path.

    0 of 0 people found this review helpful
  •  
    Julie Jester 02-27-17 Member Since 2017
    HELPFUL VOTES
    74
    ratings
    REVIEWS
    21
    8
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    Performance
    Story
    "Narrator is fine, listen on 1.5x speed"

    The advice in the book is given through a fictional narrative of a person adapting and then selling his company. Very good for putting you into the shoes of someone in such a scenerio. Advice is fairly obvious though most people wouldn't neccesarily think about the points he brings up.

    A lot of reviews have been complaining about the narrator. I agree he speaks very slowly and that would be annoying to listen to. However, pushing the play speed up to 1.5x or more fixes the issue entirely.

    0 of 0 people found this review helpful
  •  
    Dwayne 01-15-17
    Dwayne 01-15-17 Member Since 2016
    ratings
    REVIEWS
    7
    1
    Overall
    "A fascinating listen."

    It exposed me to a world of busines I never knew existed. Thank you so much. Well worth the money spent.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 01-12-17 Member Since 2015
    ratings
    REVIEWS
    21
    11
    Overall
    Performance
    Story
    "Great primer on selling your business"

    I loved listening to the fictional story, lots of ideas I never thought of before, so I highly recommend listening to this

    0 of 0 people found this review helpful
  •  
    ola 01-05-17
    ola 01-05-17
    ratings
    REVIEWS
    19
    5
    Overall
    Performance
    Story
    "great book"

    excellent well presented book. does exactly what it says on the cover!!! well done. great guidance

    0 of 0 people found this review helpful
  •  
    David 11-26-16
    David 11-26-16 Member Since 2015
    ratings
    REVIEWS
    4
    2
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    Performance
    Story
    "Excellent Book"

    The narrator took half the book to get used to. the story format of the book was very interesting, and the information presented was excellent.

    0 of 0 people found this review helpful
Sort by:
  • Rob
    9/29/16
    Overall
    Performance
    Story
    "Brilliant book, poor narration"

    Hated the narrator's style, over accentuating the end of every single sentence in the book. Loved the content though. Well worth a read, but if you can find a version narrated by someone else get that instead.

    0 of 0 people found this review helpful
  • mihow
    8/23/16
    Overall
    Performance
    Story
    "A very good story"

    A story that none of the business books had so far. Good blend of facts and interesting insight. I wish everyone one of us had Terry ;) well done John!

    0 of 0 people found this review helpful
  • Marc
    5/27/16
    Overall
    Performance
    Story
    "Not what expected!"

    Narrators voice took a few chapters to get used to but buy the time I got half way through I couldn't imagine anyone else reading it TBH!
    Was hooked from the first chapter!
    Very good listen and some great lessons to be learnt even if I do find it hard to belive anyone would pay 10k for a logo!? That's not really the point I know!

    0 of 0 people found this review helpful
  • Ilan H.
    2/9/16
    Overall
    Performance
    Story
    "Great story terrible narrator"

    I found the content of this book incredibly valuable for informing my thought process with regards to my business and I would recommend it to any business owner.
    But... I almost could not listen the the book because the narrators voice was so irritating would really suggest the publisher find someone to re read the book.

    0 of 0 people found this review helpful
  • Neil Millard
    12/11/15
    Overall
    Performance
    Story
    "great content, the tonal audio a little annoying"
    What didn’t you like about Erik Synnestvedt’s performance?

    The way how the end of sentences sound annoy me greatly so much that I had to turn it off. This stops me from enjoying the content a second time.


    0 of 0 people found this review helpful
  • Mark D. Earle
    9/14/15
    Overall
    Performance
    Story
    "Excellent story to embed the concepts"

    I found the storyline kept me entertained throughout a rather staid subject. Will find it easy to listen again to embed the core concepts.

    0 of 0 people found this review helpful

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