The Membership Economy

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Narrated by: Tom Pile
Length: 8 hrs and 12 mins
4.5 out of 5 stars (229 ratings)

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Publisher's Summary

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition.

The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.

"As individuals grow frustrated with the burdens of owning, caring for, and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community."

The membership-based business is a problem solver for both businesses and individuals. It spares people from the duties of ownership and provides a feeling of commonality and affiliation. For businesses it offers the opportunity to create a "forever customer" who remains loyal and participatory, even as the company shifts and changes. Membership allows for building direct relationships and continuously generates a data stream that can be tapped for a variety of purposes.

Ultimately it provides the cachet of belonging.

©2015 Robbie Kellman Baxter (P)2016 Audible, Inc.

What listeners say about The Membership Economy

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Relevant, but without an "a-ha" moment

I have like this book overall, because it touches a very important topic, which we see and experience every day in our digital world: the membership economy.
It structures pretty well the different kinds of organizations, and also the different strategies and tactics that should be applied when creating a successful membership economy organization.
Even though I lacked the deeper tips and tricks that made these particular membership companies successful. (Changes in User Interfaces or Subscription models, or features that made some of them go viral.)
In other words there were a lot of topics described, but very few practical examples were mentioned. I was keen on learning more about the different user experiences, product innovations and service evolutions.
Nevertheless the book is quite valuable for that it gives some solid "do-s and don't-s" for how to compete in the 21st century, and inspires to create transformation inside a traditional business.

2 people found this helpful

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Love it!

Great book. I am already quite familiar with the ME, I own and run a CrossFit box. But I learned new insights and points of view. Currently in the pre phase of an online community/educational startup so also inspiring and helpful. Will def listen to it again many times as I get closer and after launch.

I did have to get used to the speaker/reader, his voice is not very... exciting 😁 but you grow on him 😬

Renato - the Netherlands

1 person found this helpful

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Not so good. Caught myself not following the text

It is a little fluffy. You get the idea of what the membership economy is, then another four hours of little something on top of that. Also, I couldn't follow the speaker's voice, it didn't have any spark or excitement.

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glad I bought it

Enjoyed this book as it was one of the first I listened to about a membership economy. I thought it provided some good background and rationale as to why we are moving to a membership approach. It’s a lot to digest and I will likely listen to again. #membershipeconomy #business #Tagsgiving #Sweepstakes

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Very insightful!

Where does The Membership Economy rank among all the audiobooks you’ve listened to so far?

It definitely ranks among the most practical ones. It provides great perspectives on how to develop a transition from your current working model to more updated version of membership.

What was one of the most memorable moments of The Membership Economy?

It does not provide only a theoretical approach, with case studies, but it also offers a next-step-guide of how to apply it to your own specific reality.

Which scene was your favorite?

The questionnaire presented in the last chapter.

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A Bible For Those in Membership

A fantastic book full of truths and insight and membership and the differences between it and the traditional customer. A MUST READ for membership pros.

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Just starting my membership business

I am just starting my membership business and I received much helpful and beneficial information and strategies for going forward from listening to this audiobook.

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Excellent insights, a valuable resource

Citing examples ranging from Netflix to Adobe to weight Watchers, the author provides insights into the compelling reasons we engage and stay with (or leave) member- and subscription-based relationships.

For anyone contemplating the start or pivot of an organization of any kind, there are dozens of ideas and examples presented for consideration.

I particularly like that she offers direct contact and intend to follow-up.

This book is now in my top 10 recommended reads I provide when speaking to fellow entrepreneurs.

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Good Insight to the Membership Economy

This audio book is great place to start if you are planning to start or amend your business with the Membership model in mind. The book does get a little slow towards the end but finishes strong with a nice "how to" section.

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Very very helpful and insightful

I highly recommend this book to anyone even thinking about running a membership Business. I really enjoyed this book.

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  • Anonymous User
  • 01-14-20

Good intro to the subject

Good intro to the subject, I was looking for more details and tactics for marketing as someone who already has a subscription based business. If you don’t have a sub business you will probably get some real value from this.

1 person found this helpful

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  • Ducarta
  • 08-17-19

Better than I expected!

I picked up this book thinking it would be a good supplement to my library, not really expecting more than some useful tips here and there but Robbie has over-delivered.

Not only do you get a solid understanding of the membership economy but the book guides you through practical steps to put it into practice. I felt like I had a personal coach!

It's for this reason that it deserves 5 stars and I'd add that it's an essential for any person in business, large or small.

Well worth your time.

1 person found this helpful

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  • Jonny
  • 07-19-16

Stop reading what your reading, and read this. NOW

If your serious about transforming your revenue, leverage and placing your clients at the heart of your business, The Membership Economy is a must read.

Thank you Robbie for honestly changing the entire direction of our company as we begin our journey.

1 person found this helpful

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  • Luke C
  • 05-11-20

A must-have for all subscription marketers

The Membership Economy is packed with strategies and tactics for all types of subscription marketers

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  • KayKay
  • 01-28-20

Some useful pointers included

There were big chunks about other businesses, their history and structure that I don’t think were needed. Think this book is best for people right at the beginning of their journey or who have read nothing else on membership. Also the narrators voice is robotic and annoying.

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  • Darrin O'Toole
  • 12-19-19

Very entertaining look at Membership

I really enjoyed this book and found it of great use in my research. An entertaining listen.

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  • Anonymous User
  • 08-29-19

Perfect when you are working on your own business

My title says it all. Great ideas to implement when thinking of creating your own sub business!

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  • Daniel Kirby
  • 01-15-17

A Lesson on choosing the right Narrator

Would you recommend this book to a friend? Why or why not?

I believe the message is important and extremely valuable, although it's delivery is awful for someone wanting to get behind and believe in the movement. It is not hard to take value from the book, it is hard however to stay with the book and receive the value.

How could the performance have been better?

The Narrator is one of the biggest faults with the audio book. It is almost robotic and reminds me a little of Microsoft Sam or Siri reading it to me. There needs to be more enthusiasm from the Narrator.

1 person found this helpful

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  • Ashley Jessen
  • 08-03-16

excellent and detailed

This was an excellent and very detailed review of the membership style business and I highly recommend to those looking to build their business for the current times.

1 person found this helpful