The Membership Economy

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

By: Robbie Kellman Baxter

Narrated by: Tom Pile

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition.

The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.

"As individuals grow frustrated with the burdens of owning, caring for, and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community."

The membership-based business is a problem solver for both businesses and individuals. It spares people from the duties of ownership and provides a feeling of commonality and affiliation. For businesses it offers the opportunity to create a "forever customer" who remains loyal and participatory, even as the company shifts and changes. Membership allows for building direct relationships and continuously generates a data stream that can be tapped for a variety of purposes.

Ultimately it provides the cachet of belonging.

©2015 Robbie Kellman Baxter (P)2016 Audible, Inc.

Above average but that’s about it

Doesn’t really take you on the journey that is expected after the first few chapters.. but an interesting read nevertheless..

Straightforward and Insightful

This book is well written and easy to digest. I recommended it to several people.

Great book content but with poor quality reader.

Great content but could be better if the reader has passion in reading it.

Good Insight to the Membership Economy

This audio book is great place to start if you are planning to start or amend your business with the Membership model in mind. The book does get a little slow towards the end but finishes strong with a nice "how to" section.

Very insightful!

Where does The Membership Economy rank among all the audiobooks you’ve listened to so far?

It definitely ranks among the most practical ones. It provides great perspectives on how to develop a transition from your current working model to more updated version of membership.

What was one of the most memorable moments of The Membership Economy?

It does not provide only a theoretical approach, with case studies, but it also offers a next-step-guide of how to apply it to your own specific reality.

Which scene was your favorite?

The questionnaire presented in the last chapter.