The Forever Transaction
How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
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The Forever Transaction
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Narrado por:
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Caroline Miller
Acerca de esta escucha
Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target.
More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The membership economy is here, and it's here to stay - and if you want to compete for the long run, you need to join it.
Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
You'll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers - and are keeping them coming back. You'll learn how to lead your organization through every step of the process - from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You'll also master all the essentials of succeeding in the membership economy, like subscription pricing, software-as-a-service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users.
With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer and leverage them for ultimate business success - today, tomorrow, and forever.
©2020 Robbie Kellman Baxter (P)2020 McGraw Hill-Ascent AudioLos oyentes también disfrutaron...
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Subscribed
- Why the Subscription Model Will Be Your Company's Future - and What to Do About It
- De: Tien Tzuo, Gabe Weisert
- Narrado por: Dan Woren, Tien Tzuo
- Duración: 7 h y 41 m
- Versión completa
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General4.5 out of 5 stars 355
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Narración:4.5 out of 5 stars 286
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Historia4.5 out of 5 stars 285
Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance. Simply put, the world is shifting from products to services. As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses.
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3 out of 5 stars
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Delivers on 1/2 of its Subtitle
- De AdaManda en 10-09-19
De: Tien Tzuo, y otros
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- De: Robbie Kellman Baxter
- Narrado por: Tom Pile
- Duración: 8 h y 12 m
- Versión completa
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General4.5 out of 5 stars 654
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Narración:4.5 out of 5 stars 567
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Historia4.5 out of 5 stars 565
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
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4 out of 5 stars
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Relevant, but without an "a-ha" moment
- De Nagy Barnabás en 05-13-16
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Retention Point
- The Single Biggest Secret to Membership and Subscription Growth
- De: Robert Skrob
- Narrado por: Mike Hansen
- Duración: 2 h y 26 m
- Versión completa
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General4 out of 5 stars 15
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Narración:4 out of 5 stars 14
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Historia4.5 out of 5 stars 14
My name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster. You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow.
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5 out of 5 stars
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Great quick read
- De D & B en 04-21-25
De: Robert Skrob
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Subscription Marketing
- Strategies for Nurturing Customers in a World of Churn
- De: Anne Janzer
- Narrado por: Anne Janzer
- Duración: 4 h y 37 m
- Versión completa
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General4.5 out of 5 stars 62
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Narración:4 out of 5 stars 49
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Historia4.5 out of 5 stars 49
Subscriptions are shifting revenues, reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success.
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5 out of 5 stars
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Thought-provoking ideas for any marketer
- De Pamela en 11-04-18
De: Anne Janzer
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
- Versión completa
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General5 out of 5 stars 3,919
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Narración:5 out of 5 stars 3,387
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Historia5 out of 5 stars 3,371
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
- De Chris Love en 11-28-20
Lo que los oyentes dicen sobre The Forever Transaction
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- AMZ Customer
- 01-24-23
World Class Expert Giving World Class Guidance
Insightful and well structured, this book helped me better understand how to further develop my business. Whether a subscription business or any other type of business looking to evolve towards developing additional revenue sources, this book has something for everyone.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Ryan Veit
- 02-27-24
Great read
Plenty in this book to implement into my business. So happy I purchased this book. Highly recommend.
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