Marketing y Ventas

Cazzu es una de las traperas más importantes de Latinoamérica. No es casual que la llamen La Jefa. No es casual que su perreo moleste a muchos, interpele a tantas, y no deje indiferente a nadie. Durante años, Cazzu se enfrentó a una pregunta: “¿Cómo se siente tener éxito en un género musical tan machista?”. Y como le ocurre a casi cualquier mujer virtuosa y con notoriedad, le pidieron que diera explicaciones. Pero ¿por qué se lo preguntaban más a ella que a los hombres? Y, sobre todo, ¿es realmente machista el reggaetón?

Al finalizar este libro, estarás preparada para: Silenciar a tu crítica interior y dar voz a tu animadora interna que te proporcionará dosis diarias de positividad. Descubrir y abrazar tus cualidades únicas, transformándolas en tus superpoderes. Cultivar una imagen corporal positiva que irradie autenticidad, incluso en una era de apariencias idealizadas. Convertir tus fracasos en lecciones y transformar los reveses en relatos épicos de resiliencia. Desarrollar una práctica de gratitud que destaque la belleza de la vida cotidiana...

San Francisco, 1866: una monja irlandesa, embarazada y abandonada por un aristócrata chileno tras una apasionada relación, da a luz a una niña a la que llama Emilia del Valle. Criada por su cariñoso padrastro, Emilia se convertirá en una joven brillante de gran personalidad, autónoma e independiente, que desafiará las normas sociales de su tiempo para profesar su verdadera pasión y vocación: la escritura.

¿Qué pasaría si la felicidad, el éxito y el amor fueran más fáciles de alcanzar de lo que crees? En su nuevo audio libro, Mel Robbins, reconocida experta en motivación y mentalidad, te propone un enfoque revolucionario: aprender a soltar. Soltar las expectativas, el control, las comparaciones y el miedo para empezar a vivir plenamente.

Para muchas parejas, el TDAH no es solo un desafío personal, sino también un reto para la relación. La impulsividad, el olvido, la desregulación emocional y las dificultades en la gestión del tiempo pueden generar tensión, resentimiento y distancia emocional. No estás solo. El TDAH puede hacer que el matrimonio se sienta como una batalla cuesta arriba, pero no tiene por qué ser así.

La crianza es exigente, y cuando el estrés se acumula, la ira puede parecer imposible de controlar. Ya sea la prisa matutina, las batallas a la hora de dormir o las constantes demandas de tu tiempo, la frustración puede volverse abrumadora. Y cada vez que pierdes la paciencia, te preguntas si estás afectando el bienestar emocional de tu hijo. Conozco esta lucha de primera mano. El desgarrador momento en que vi miedo en los ojos de mi hijo después de gritarle, me prometí a mí misma que lo haría mejor.

Para la doctora Tasneem Bhatia, “bien” no es suficiente y la menopausia no es el final. La vida de la mujer es un espectro de hormonas en constante cambio y la menopausia es sólo un punto en ese espectro. Los niveles hormonales son fluidos que existen en un continuo sobre los que podemos tener mucho control y ella puede mostrarnos cómo lograrlo.

In Communication Skills for Women, you'll discover how to overcome societal expectations, advocate for yourself, and turn everyday interactions into opportunities for connection and influence. From handling interruptions with grace to expressing emotions without fear, each chapter is packed with actionable strategies and real-life insights.

Julián Villarreal, un joven atractivo, se presenta en la lujosa residencia de los Velasco para ofrecer sus condolencias tras la inesperada muerte de Alejandro Velasco, su amigo cercano y rival en el tenis. Sin embargo, pronto se ve envuelto en el fastuoso estilo de los Velasco—y en el misterioso encanto de su hija Sofía. Voluble e ingeniosa, Sofía parece decidida a desafiar a Julián. Y él está dispuesto a seguirle el juego—tanto en la cancha como fuera de ella...

Descubre cómo transformar la dinámica familiar con métodos prácticos de DBT y CBT para el dominio emocional sin sacrificar tu cordura. ¿Te sientes constantemente al límite, abrumado por los desafíos emocionales que enfrentas tú y tu hijo? ¿Manejar los arrebatos de tu hijo se siente como una batalla cuesta arriba, dejándote exhausto e inseguro de qué pasos tomar a continuación? ¿Estás buscando una forma de ayudar a tus hijos a manejar sus emociones fuertes de una manera saludable? Si te encuentras asintiendo con la cabeza, no estás solo.

James Clear nos brinda fantásticas ideas basadas en investigaciones científicas, que le permiten revelarnos cómo podemos transformar pequeños hábitos cotidianos para cambiar nuestra vida y mejorarla. Esta guía pone al descubierto las fuerzas ocultas que moldean nuestro comportamiento - desde nuestra mentalidad, pasando por el ambiente y hasta la genética - y nos demuestra cómo aplicar cada cambio a nuestra vida y a nuestro trabajo. Después de leer este libro, tendrás un método sencillo para desarrollar un sistema eficaz que te conducirá al éxito.

¿Qué pasaría si la felicidad, el éxito y el amor fueran más fáciles de alcanzar de lo que crees? En su nuevo libro, Mel Robbins, reconocida experta en motivación y mentalidad, te propone un enfoque revolucionario: aprender a soltar. Soltar las expectativas, el control, las comparaciones y el miedo para empezar a vivir plenamente.

Es una historia de amor que emergió dentro de un reality show y que logró trascenderlo, donde se nos muestras las derroteos del amor moderno, cuestionandonos todo, desde el amor, la felicidad, la busqueda de sentido y validación. Los protagonistas buscan encontrarse en un mundo de desencuentros, donde se mezclan las estrategias en un juego de conviviencia, la comodidad con la soledad y el deseo de un amor que logre perdurar. Narrado en primera persona, la estratgia del amor, es la cronica del enamoramiento de su protagonista, mezclado con sus crisis de mediana edad, y el deseo de ...

Se suele pensar que algunas personas nacen con esa habilidad, capaces de comunicarse de forma efectiva y manejar cualquier situación con serenidad. Nada más lejos de la realidad. Muchas veces, no es algo innato, sino que se adquiere con práctica. Y estás a punto de descubrir cómo hacerlo. Imagina dejar a un lado todos tus miedos y expresarte con total soltura. Imagina también tener la confianza necesaria para decir "NO" cuando es preciso.

Uniendo el punto de vista científico, psicológico y humano, la autora nos ofrece una reflexión profunda, salpicada de útiles consejos y con vocación eminentemente didáctica, acerca de la aplicación de nuestras propias capacidades al empeño de procurarnos una existencia plena y feliz: conocer y optimizar determinadas zonas del cerebro, fijar metas y objetivos en la vida, ejercitar la voluntad, poner en marcha la inteligencia emocional, desarrollar la asertividad, evitar el exceso de autocrítica y autoexigencia, reivindicar el papel del optimismo....

The top predictor of growth is not hiding in your invoices or line items but in your sales behaviors. Based on tens of millions of behaviors logged, tracked, and analyzed by more than 400 clients over 20 years, revenue growth consultant and speaker Alex Goldfayn has developed an actionable system of proactive growth statistically proven to succeed.

What if you could generate passive income with AI—without technical skills, big investments, or years of experience? Tired of working long hours with little financial progress? Want a side hustle that earns while you sleep? What if AI could automate, scale, and multiply your income effortlessly? Welcome to the future of online income. In ChatGPT Sidehustles 2025, you'll discover 20 AI-powered business models to escape the 9-to-5, create passive cash flow, and achieve financial freedom.

En El Libro Secreto de la Propaganda , Alejandro Llantada explora las poderosas técnicas detrás de los mensajes que mueven masas y transforman sociedades. Desde líderes políticos hasta marcas icónicas, quienes han alcanzado el éxito duradero lo han hecho siguiendo principios fundamentales que ahora puedes descubrir. No importa si cuentas con millones de dólares como los partidos políticos o apenas una idea y una hoja en blanco como Lenin o Lutero: el poder de la propaganda está al alcance de cualquiera que se atreva a dominarlo.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

In Like, bestselling author and renowned strategist Martin Reeves and coauthor Bob Goodson—Silicon Valley veteran and participant in the invention of the like button—take listeners along on a fascinating quest to find out what's behind the world's friendliest icon. It's a story that starts out as simply as a thumbs-up cartoon but ends up presenting surprises and new mysteries at every turn, some of them as deep as anthropological history and others as speculative as the AI-charged future.

Let me ask you: Do the hotshot superstar Realtors® in your area share their secrets with you? Probably not. But in this audiobook, you'll learn many of the tactics and strategies that helped my top students become super stars. They'll share the secret sauce they learned from me. They'll show you exactly how they implemented what I taught and the huge difference it made in their business.

In this book, you will learn how to build your brand, attract customers, and thrive in a crowded market. “Stand Out and Grow” offers small businesses a clear roadmap to online growth and market differentiation through proven digital strategies. It begins by helping readers understand the evolving digital marketplace and the importance of a strong, cohesive online presence. The book guides entrepreneurs in developing a unique brand voice that resonates with their target customers. It highlights the critical role of mobile optimization and search engine visibility in attracting organic ...

Unlock the secrets to conquering niche markets with "Marketing and Business Development," the ultimate guide for entrepreneurs and seasoned business professionals alike. Dive into a wealth of knowledge that transforms the way you approach marketing and business growth, tailored specifically to the unique dynamics of niche audiences. Start your journey by understanding the importance of niche markets and how refining your target audience can give your business a competitive edge. Discover strategies to align your business goals seamlessly with niche marketing techniques, setting a solid ...

This book is your invitation to discover the essential skills every entrepreneur needs to thrive. The journey begins with the power of big dreams and the courage to lay strong business foundations. Readers learn how to transform raw ideas into actionable strategies that fuel real growth. Financial mastery is revealed as the heartbeat of every thriving venture, guiding owners through cash flow, payments, and protection. The book explores marketing magic, showing how even the smallest business can reach a global audience. Social media becomes a daily superpower, helping owners connect and ...

Small businesses can do well in today’s fast-moving world by learning how to find new trends and respond to competition. First, it’s important to see new ideas before they become popular. Then, businesses need to study their competitors and think smart. They should learn how to make products that people really want and how to make customers excited about them. This excitement can lead to real sales. It’s also important to turn first-time buyers into loyal customers. Great customer service can help a lot with this and become a big strength. Every time a business talks to a customer, it...

About the Book Viral Blueprints for Small Business Success reveals the technical strategies behind social media marketing that actually work for small businesses. The journey begins by uncovering core secrets that set successful campaigns apart from the noise. Readers learn how to build a compelling brand presence from the ground up, even with limited resources. The book dives into creating content that not only attracts attention but also forges real connections with audiences. It demystifies each major platform, showing how to tailor efforts for maximum reach and engagement. Proven growth...

An Ear-Catching Blueprint for Passive Income Struggling to find practical, real-world advice amid all the “get-rich-quick” hype? This engaging audiobook cuts through the noise to guide you step by step toward steady, diversified revenue—whether from real estate, online projects, or creative endeavors. It merges authentic examples with proven tactics, so you know exactly how to structure your cash flow, protect your assets, and keep growing for the long haul.

Unlock the Secret to Attracting Affluent Clients—Without Chasing, Discounting, or Playing the Mass-Market Game. Affluent clients aren’t buying what everyone else is. They crave experiences, relationships, and brands that feel like they were built just for them. In The Power of Exclusivity, top affluent marketing strategist Mark Satterfield reveals how to create prestige, scarcity, and allure around your services—so elite clients come to you, not the other way around. Inside, you’ll discover: How to craft a brand that signals status and trust to the ultra-wealthy Real-world ...

Pairing thought leadership with artificial intelligence might seem counterintuitive at first glance. After all, thought leadership is about human connection, trust, and original insight—qualities that feel distinctly human. AI, on the other hand, is often seen as algorithmic, data-driven, and impersonal. But what if AI doesn't replace authentic thought leadership—but amplifies it? In today’s hyper-competitive digital landscape, a stark reality has emerged: entrepreneurs, consultants, and creators who strategically leverage AI will SIZZLE with magnetic influence, while those who resist...

Feeling left behind in the AI revolution? You're not alone. Everyone’s talking about ChatGPT, Midjourney, and AI tools... but no one’s showing you how to actually make money with AI — until now. This fun, friendly, and slightly sarcastic book for beginners will guide you step-by-step on how to make your first $1,000 using AI. No coding, no tech degree, no crying in the shower required. Want to sell digital products online? AI can help. Dreaming of a side hustle? This book has 10+ ways to start today. Feel like everyone’s ahead of you? Not after this read. Inside, you'll learn: How ...

Stop Shouting. Start Attracting. Discover the Quiet Power of Magnetic Marketing. If marketing has ever made you feel inauthentic, exhausted, or invisible, you’re not alone. Magnetic Marketing offers a radical shift from the noisy, pushy tactics that dominate today's business world. This isn't another book about funnels, hacks, or sales tricks. It's a quiet revolution for service providers who want to attract the right clients with ease, authenticity, and grace. Through thoughtful stories, actionable insights, and a voice that feels like a deep breath in a chaotic marketplace, Kevin ...

Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary.

How to Market Like Trump, Dominate Your Niche, and Build a Business That Can’t Be Ignored MAGA Marketing Secrets is not a political rant. It’s a tactical, boots-on-the-ground guide to dominating your market, growing your tribe, and controlling the conversation. This book reveals 47 hard-hitting hacks that translate those tactics into real-world business growth – for entrepreneurs, coaches, consultants, creators, and bold brands ready to stand out and scale up. Inside, you’ll discover how to: Craft messaging that sticks and spreads like wildfire Turn haters into free publicity (and ...

From political speeches to TikTok trends, from courtroom dramas to the carefully curated campaigns of global brands, Truth & Persuasion unpacks how influence is crafted, consumed, and contested in today’s world. This is a book for anyone who’s ever wondered why some ideas stick, why certain voices dominate, or how we can cut through the noise to find clarity in an age of viral content and endless opinions.

In 2022, Jonas Berggren started publishing his popular ‘Transform Customer Service’ newsletter on LinkedIn. In 2024, Mark Hillary suggested that the concept of the newsletter could become a book - this book. The CX (R)evolution explores the technologies and digital transformation affecting modern customer experience (CX) strategy. Customer experience is not rocket science. It’s about dedication, empathy, and treating customers as individuals rather than statistics. Everyone involved in any aspect of designing CX today agrees on one thing, the industry is changing faster than ever. ...

Build a Profitable Personal Brand in Just 45 Minutes a Day—No Massive Following Needed Forget chasing likes. Forget posting 10 times a day. Forget trying to be everywhere at once. What if you could earn $10,000+ per month with a tiny, highly engaged audience—and only 45 minutes of focused work each day? In The Tiny Brand Blueprint, you will discover the proven system to grow a six-figure personal brand without burnout, endless content creation, or needing to be “internet famous.” Whether you are just starting out or looking to finally monetize your knowledge and expertise, this book...

Unlock the secrets to elevating your client consultation skills with "Mastering Client Consultations." This comprehensive guide is your passport to understanding and excelling in the art of client interaction, transforming each meeting into a blueprint for success. Dive into the essentials of decoding client needs, as you'll explore the psychology underpinning client behavior and master the techniques of active listening to identify what truly drives your clients. Discover how to tailor your communication strategies effectively, adapting to diverse styles and crafting questions that foster ...

Are you ready to embrace Kingdom entrepreneurship and unlock true success in both ministry and the marketplace? Made for More equips you with practical tools, Christian success principles, and biblical business strategies to help you build wealth, expand your influence, and live with divine purpose. This powerful Christian business book blends faith and business, offering a roadmap to navigate challenges, seize opportunities, and align your life with God’s divine plan.

CAN YOU SURVIVE THESE PR NIGHTMARES? Master Crisis Management Without Risking Your Real Reputation In the high-stakes world of modern business, PR catastrophes don't announce themselves with convenient warning bells. They explode onto your calendar, demanding immediate action and flawless judgment. This groundbreaking interactive guide puts YOU in the executive hot seat during five meticulously crafted crisis scenarios drawn from real-world corporate disasters—from exploding product and devastating data breaches to viral hot mic moments and holiday party scandals. As you navigate each ...

Power Tips for Authors By Dr. Monique Rodgers Unlock the secrets to writing, publishing, and promoting your book with Power Tips for Authors. In this practical guide, Dr. Monique Rodgers, a seasoned author, coach, and expert in the literary world, shares invaluable insights and actionable strategies for aspiring and seasoned writers alike. Whether you're just starting your writing journey or looking to level up your author game, this book is packed with powerful tips to help you navigate every step of the process. From overcoming writer’s block to mastering the art of storytelling, ...