Consumer Behavior & Market Research

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller...

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and...

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

Named one of Financial Times’s Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way" Nobel Prize winner Richard H. Thaler and rising star economist Alex O. Imas explore the past, present, and cutting-edge future in behavioral economics in The...

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What...

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational “A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks...

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached...

An exposé of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior “Groundbreaking, magisterial, alarming.” – Financial Times The heady optimism of the Internet’s early days has turned dark...

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes...

A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires. Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful—yet almost nobody has heard of it. It’s responsible for...

A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world...

In Magnetic Story Selling, Russell Brunson and Dan Kennedy pull back the curtain on the science of storytelling in marketing and sales, revealing their proven frameworks for crafting stories that captivate audiences, build authority, and drive massive sales.

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....

This audiobook provides evidence-based answers to the key questions asked by marketers every day....

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how...

From mastering fundamental techniques to diving into advanced strategies, this book offers a practical roadmap for unlocking ChatGPT's full capabilities.

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100...

'A book for the ages.' —Rory Sutherland, Author, Alchemy How did the world's best brands get so big? They had more than great products — they hacked the human mind. This book reveals their secrets. Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO Michael Aaron Flicker...

For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves - this is a fascinating listen....

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally...

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas....

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet...

Why attractive things work better and other crucial insights into human-centered design....

Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão....

UNIVERSAL TRUTHS is a short, business quick read for busy executives, founders, strategists, and consultants who feel the silent pressure to “just use AI” for everything -- thinking included. AI has closed the knowledge gap. What used to be a competitive advantage (knowing more, faster) is now cheap. The real edge has moved. It’s now the ability to define the real problem - the human problem underneath the business problem - before it shows up in the numbers. This book gives you a practical method to do exactly that, without turning your leadership into therapy or your strategy into ...

Unlock the full potential of data in shaping innovative and effective strategies with this second installment of a three-volume series. Transform your marketing data into confident, decision-ready models that finally show you what’s working and where to invest next. Journey step by step from “we have a lot of data” to “we have a clear plan.” Start by nailing the real marketing problem you’re trying to solve, then move through descriptive analytics, diagnostic analytics, and data preparation so your dashboards, reports, and SQL/Excel/Python work actually line up with the ...

In 2026, there is one skill that separates relevant strategists from obsolete ones. It’s not AI usage. It’s not prompt tricks. It’s depth. AI hasn’t ruined strategy. It has exposed how shallow most of it already was. When everyone can generate clean decks, sharp copy, and endless output, surface thinking becomes visible — and replaceable. Shadow Prompting is the skill that stops the slide into sameness. This playbook shows you how to use AI to uncover what strategy usually avoids — and turn it into clear, defensible direction. Inside, you get: a practical Shadow Prompting ...

Publishing Without Permission: What No One Explains is not a guidebook, a checklist, or a promise of easy success. It is an honest, steady exploration of what publishing actually feels like—before the book exists, after it goes live, and in the long, quiet stretch where most writers are left to figure things out alone. Written from lived experience rather than theory, this book examines the invisible labor behind independent publishing: the emotional crash after release, the silence that follows, the way numbers distort meaning, and the discipline it takes to keep writing without ...

AI hasn’t made strategy shallow — it has made its shallowness harder to hide. As organisations adopt AI at speed, many encounter the same unease: strategy feels thinner, more interchangeable, less grounded than it used to. Not because AI is doing the thinking, but because it exposes how often thinking had already been reduced to optimisation, efficiency, and polite answers. The Shadow in the Machine is a book about how to avoid that. It introduces Shadow Prompting - a strategic approach for uncovering the hidden drivers, unspoken tensions, and emotionally risky truths that traditional ...

"The clarity in your breakdown of AI-driven scams and the way you separate real PR voices from synthetic nonsense is exactly what so many authors have been desperate for without knowing how to articulate it. You didn’t sugarcoat it. You didn’t sensationalize it. You made it usable. That’s rare.”—Harris Lace Tyconey (example of an AI-generated fake review) AI-generated scams are spreading faster than authors can spot them. Fool’s Gold—AI's Assault on Indie Authors is the first practical, real-world guide that exposes how scammers are using artificial intelligence to target ...

Welcome to the world of affiliate marketing, a dynamic and powerful way to generate income online. It’s not a get-rich-quick scheme, but with the right strategy, dedication, and knowledge, it can become a significant source of passive income. The affiliate marketing industry is worth over $17 billion and continues to grow each year. Ready to claim your piece of the pie? This comprehensive guide will walk you through everything you need to know, from the absolute basics to advanced strategies for success.

In a world where every click counts, understanding the psychology behind our digital decisions is more crucial than ever. 'Click Here: A High-End Meta-Guide to Attention, Decision Psychology, Digital Influence & Human Behavior in an Overstimulated World' is your premium resource for navigating the complexities of online behavior. - **Decipher the Science of Attention**: Discover why our focus is so fragile and how digital environments exploit this. - **Uncover Decision-Making Triggers**: Learn the frameworks that drive clicks, from curiosity to fear and status. - **Navigate the Digital ...

Are you curious about what drives people to buy? 'Please Buy This Book' unravels the intricate web of influence and persuasion that governs our purchasing decisions. This isn't just another marketing book—it's a deep dive into the psychology of why we buy and how you can leverage this knowledge to your advantage. - **Understand the Cognitive Triggers:** Learn about desire loops, emotional anchors, and the dopamine-driven pathways that compel us to make purchases. - **Discover What Buyers Really Want:** Uncover the unspoken desires for status, certainty, and transformation that drive ...

In a world where products are easy to copy and prices can change overnight, loyalty is the ultimate competitive advantage. Winning Customer Loyalty is your blueprint for transforming ordinary shoppers into passionate advocates who buy more, stay longer, and tell others why they love your brand.