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Publisher's Summary

Buyers have changed the way they buy. But sellers have been slow to change the way they sell. This disconnect is proving to be frustrating for both sellers and buyers. Sellers aren't getting the sales they need, and buyers aren't getting the information they need to make a buying decision.

In this one-of-a-kind revenue-growth how-to audiobook, revenue coach Kristin Zhivago lays out the method that she has used to help hundreds of business owners and managers reverse-engineer their successful sales so they can manufacture new sales in quantity.

Armed with these methods, managers can map out their customers' buying process and take the right steps to support every stage of that buying process. They can position their products and services in a way that will make them more attractive and valuable to prospective customers. They can focus their efforts on marketing and selling methods that will work (and stop wasting money on those that won't); produce content that satisfies buyer concerns; and use social media channels in a way that appeals to customers - and leads to more sales.

©2011 Kristin Zhivago (P)2018 Kristin Zhivago

What members say

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A wonderful guide for any Business

This is a very impressive blueprint for any Business in how to understand and satisfy the needs for their current and future customers.


It is very thorough and offers many suggestions in how to communicate with all types of customers with various types of needs.


The Narrator did a good job with the material and is easy to listen to again which I believe is required to completely absorb all
the material.

Every Business should have a Copy of this Audio Book.




This book was given to me for free at my request and I provided this voluntary review.

2 of 2 people found this review helpful

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This is the one book for every business owner

I loved this book from the very start. As a marketeer with 25 years of experience I noticed one thing: hardly any company works client centred. While that is the quickest way to revenue growth. Kristin Zhivago wrote a brilliant book about it and explains every single step in detail.