Duct Tape Marketing Revised and Updated

The World's Most Practical Small Business Marketing Guide

By: John Jantsch

Narrated by: John Jantsch

Learn to make your small business marketing as simple, effective, and affordable as duct tape.

In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want.

In this audiobook, you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps:

• First, learn the basics necessary to get customers to know, like, and trust you more.
• Next, master the essential Duct Tape System components to get your customers to contact and refer you more.
• Finally, really get on a roll by discovering what really works and tuning your business to doing more of it.

This audiobook provides proven, yet elegantly simple, tools to help you grow your small business.

©2011 John Jantsch (P)2011 Gildan Media Corp

Simply a complete marketing book

One of the best marketing books I have read (listened). As a commercial real estate agent and business broker I would not hesitate in recommending this book to anyone of my (business owner) clients.
If you are starting or looking to improving your business sales with only one book you cant go too wrong with this one.

Just a Fantastic Book for our "New Age"

Would you recommend this audiobook to a friend? If so, why?

I would recommend this to any Small business wanting to learn how to leverage the World of internet marketing to level the playing field for themselves against the BIG retail giants.

What did you like best about this story?

Its breadth of content.

What does John Jantsch bring to the story that you wouldn’t experience if you just read the book?

Listening is always a more powerful "Learning" experience , your memory claiming of the information is so much more definite and the audio process allows you to replay instantly what you need to clarify what you heard when reading creates the process of "Lazy Learning" were you tend to not reread a section that you should have because our minds are "Conditioned" to just keep reading rather then review.

Was this a book you wanted to listen to all in one sitting?

No

Amazing Amount of Practical Information! Great!

Very practical book with a couple of hundred marketing ideas! I love books like this that are real and no-nonsense.

A must-listen audio book!

great listen

great insight into to the fundamental of marketing well layed out step by step planning

Traditional marketing meets the digital age.

John seems like one of the traditional businessmen that embraced change and came out way ahead because of it. There are a couple of small resources that are a little out of date but, overall, it's a great book.