Duct Tape Marketing (Revised and Updated)

The World's Most Practical Small Business Marketing Guide

By: John Jantsch

Narrated by: John Jantsch

Length: 7 hrs and 48 mins

Publisher's Summary

Learn to make your small business marketing as simple, effective, and affordable as duct tape.

In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want.

In this audiobook, you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps:

• First, learn the basics necessary to get customers to know, like, and trust you more.
• Next, master the essential Duct Tape System components to get your customers to contact and refer you more.
• Finally, really get on a roll by discovering what really works and tuning your business to doing more of it.

This audiobook provides proven, yet elegantly simple, tools to help you grow your small business.

©2011 John Jantsch (P)2011 Gildan Media Corp

How to be a Jack of All Trades Marketer

What did you like best about Duct Tape Marketing (Revised and Updated)? What did you like least?

Can a marketing book with advice for small business be too comprehensive? As an owner of a digital marketing firm that serves small business, I've seen too many businesses armed with "just enough information" feel confident enough to participate in marketing areas they should avoid altogether, or find help executing. Google Adwords is a great example. How does a fool make a small fortune using Google Adwords? Start with a large fortune. While I was impressed with the completeness of Jantsch research, many of the marketing areas he made sound simple, simply aren't simple. The businesses that I see succeeding today aren't those who know a little bit about a lot of marketing techniques, or those who use "tactical trial and error" as their strategy. Success belongs to businesses who know where customers come from, and structure marketing around that insight. I give this three stars for being comprehensive and well-organized. To get my 5 stars, I'd want better insights and more focus on strategy. That's what small businesses require today, not a little knowledge about everything.

Exactly what I was looking for and more

Would you consider the audio edition of Duct Tape Marketing (Revised and Updated) to be better than the print version?

No I had a hard time taking notes about the resources mentioned in the book

Do not waste your money like me

This book wasn’t for you, but who do you think might enjoy it more?

Someone who has never owned a business for themselves, and / or someone who has no marketing experience.

Has Duct Tape Marketing (Revised and Updated) turned you off from other books in this genre?

Im seeking great information, and deep insights, this book had neither. I will likely stay away from marketing help books.

How did the narrator detract from the book?

He needs to take narration lessons, and the staff who directed him needs to have their pay cut by 1/2.

If you could play editor, what scene or scenes would you have cut from Duct Tape Marketing (Revised and Updated)?

The who thing is not worth the paper / time. The author is our for only one thing, getting paid.

Any additional comments?

Gilden media, and you, (which I both like) need to show much better discretion on what to accept. Sorry people, this one you really shot yourself in the foot.

This book is a must for small Business!!! Thanks

This was a amazing book I learned more about marketing in this one book than I have in 15 years of running a very Successful Automotive shop. If You want a hand book of how to run your business marketing and grow you business than look no further John is A Rock star. If You follow his model for marketing and conduct your business in A ethical and upstanding manor and support your community their is no way you can fail!!!! Oh And use a marketing Calendar. I got this book in Audio form big bonus John has a very pleasant voice and is very fun and entertaining to listen to. I am on my 3rd listen to this book and learn something new every time. Thank You John.


Blake W

Kent Washington

Every Small Business Owner should listen

Is there anything you would change about this book?

NO

What was your reaction to the ending? (No spoilers please!)

NO

Did the narration match the pace of the story?

Yes

Did Duct Tape Marketing (Revised and Updated) inspire you to do anything?

Had read the book, thought the update was right on target.

Any additional comments?

Download quality is tinny

Amazing Amount of Practical Information! Great!

Very practical book with a couple of hundred marketing ideas! I love books like this that are real and no-nonsense.

A must-listen audio book!

Same Old Stuff, Just Rehashed

Would you try another book from John Jantsch and/or John Jantsch?

I don't think I would.

Would you ever listen to anything by John Jantsch again?

I really don't think I want to.

Would you be willing to try another one of John Jantsch’s performances?

No, his voice was a bit annoying, especially the high pitched whistle.

If you could play editor, what scene or scenes would you have cut from Duct Tape Marketing (Revised and Updated)?

All the repetitive stuff in each chapter.

Any additional comments?

None

Simply a complete marketing book

One of the best marketing books I have read (listened). As a commercial real estate agent and business broker I would not hesitate in recommending this book to anyone of my (business owner) clients.
If you are starting or looking to improving your business sales with only one book you cant go too wrong with this one.

One of the worst marketing books ever

I'm not exaggerating or being funny this is literally one of the worst marketing books I have ever read in my life. this book might be useful if we were in the year 1995 but today's day and age it's useless information. almost an entire chapter dedicated to how to use an RSS feed and also how you should have a website. gee thanks. can I have my $20 back please?

Just a Fantastic Book for our "New Age"

Would you recommend this audiobook to a friend? If so, why?

I would recommend this to any Small business wanting to learn how to leverage the World of internet marketing to level the playing field for themselves against the BIG retail giants.

What did you like best about this story?

Its breadth of content.

What does John Jantsch bring to the story that you wouldn’t experience if you just read the book?

Listening is always a more powerful "Learning" experience , your memory claiming of the information is so much more definite and the audio process allows you to replay instantly what you need to clarify what you heard when reading creates the process of "Lazy Learning" were you tend to not reread a section that you should have because our minds are "Conditioned" to just keep reading rather then review.

Was this a book you wanted to listen to all in one sitting?

No

a very good overview to sme marketing

this is a good choice for any small business owners looking to market their business on a budget. the advice is sensible, tried and tested methods.

Excellent Book but Audible Sucks

Be careful about buying from Audible.
I assumed that, as a company owned by Amazon I would have the same easy time as I do with music downloads.
But these downloads from Audible come in a special format that means you can't transfer over to your mp3 player unless it is one of those that work. My Sony Walkman doesn't.

Not good enough Amazon - you've built your reputation on high customer trust but experiences Audible could destroy it.