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Publisher's Summary

Do you use customer relationship management software? Are you using it to its best effect? Do you think it could it work even better for you? 

We think the answer is "Yes", and with Getting the Most out of Your CRM, we provide you with the top 25 tips that are guaranteed to maximize value and increase profits from your customer relationship management system. 

In this audiobook, you will discover how these tips and techniques can help your business to become even better, with the advice spread around chapters on: 

  • Implementing the ideas 
  • Managing the system effectively 
  • Making the best use of the data you capture 
  • How to take it further 
  • And more... 

If your sales, marketing, or customer service departments are failing to make sure they put customers first, then you simply have to address the problem, and this audiobook will set you on the path to making sure you improve their performances. 

Getting the Most out of Your CRM packs a lot of information into its program, making sure you leave no stone left unturned in your search to make your customer relations stands head and shoulder above the competition.

©2017 Wei Wen Chee (P)2018 Wei Wen Chee

What members say

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Required listening on CRM

Great overview of the CRM world by its leading expert and proponent. Very clear, readable style, it conveyed a great sense of what CRM is and its uses in real business use cases. Chee accomplishes this without the technical minutiae that could make this topic less approachable. This should be required listening for anyone wanting a thorough study of this important new world.

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Awesome if you don't have a clue about CRM!

We are currently in the process of evaluating a number of CRM products, and while the examples provided in this book are a bit dated, this book's philosophy is very much current. This book has helped to supplement my understanding of CRM and to has been instrumental in helping to shape our organizational approach to this expensive and time consuming investment. Well worth the read.

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  • Anonymous User
  • 08-09-18

thanks

This was a great resource for my learning project. I looking forward to review other items on your list in the near future.